At a Glance
- Tasks: Shape and execute impactful communication strategies for global transformation projects.
- Company: Join a leading global consulting firm with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with the chance to work on exciting projects across various teams.
- Why this job: Make a real difference by crafting messages that engage and inspire diverse audiences.
- Qualifications: Experience in communications or change management, with strong writing and stakeholder skills.
The predicted salary is between 60000 - 80000 £ per year.
Insight Global is looking for a Communications Strategist and Copywriter to join a global consulting firm in their learning and design team. You'll play a pivotal role in shaping and executing the narrative that builds awareness, understanding, and enthusiasm for a large-scale transformation across a diverse, global audience. You'll utilise your exceptional copywriting and editing skills, alongside strong change communications expertise, to ensure messaging is clear, empathetic, impactful and aligned with organisational goals.
Key Responsibilities:
- Strategic Communication Planning: Develop communication and change strategies, as well as a master communications calendar, aligned to programme objectives and business priorities.
- Change Communications: Create messaging that anticipates stakeholder concerns and supports awareness, understanding, adoption and engagement throughout each phase of transformation.
- Copywriting & Editing: Develop clear, engaging and audience-focused content across multiple channels, including email, intranet and internal communication platforms, ensuring consistency of tone and brand.
- Project Management: Manage multiple communication workstreams simultaneously, documenting key decisions, tracking actions and ensuring delivery against deadlines.
- Cross-Functional Collaboration: Partner with Learning & Development, change management, marketing, and technology teams to gather insights, align messaging and deliver a seamless employee experience.
- Performance Analysis & Reporting: Measure communication effectiveness through metrics and feedback, providing insights and recommendations to improve engagement.
- Trend Monitoring: Stay current with communications, employee engagement and change management best practices.
- Flexible Project Support: Support additional Learning & Development initiatives as business needs evolve.
Must-Have Qualifications:
- Experience in marketing, communications or change management within a large, complex organisation.
- Proven experience developing and executing communication strategies for organisational change, digital transformation or technology implementations.
- Strong stakeholder management skills with the ability to build relationships across diverse teams and seniority levels.
- Exceptional writing, editing and proofreading skills with a strong attention to detail.
- Demonstrated experience managing multiple projects and competing priorities in a fast-paced environment.
- Strong collaboration and interpersonal skills.
- Experience adapting communications for global audiences with cultural awareness and sensitivity.
- Creative thinker with the ability to translate complex topics into clear, engaging messages.
- Self-starter who thrives in ambiguity and proactively drives outcomes.
Preferred Qualifications:
- Change Management certification (e.g. Prosci) preferred.
- Experience using tools such as Miro, Salesforce, Marketo, HubSpot or similar marketing automation and collaboration platforms.
- Previous marketing, employee engagement, internal communications or Learning & Development communications experience.
Communications Strategist in Slough employer: Insight Global
At Insight Global, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our team members enjoy comprehensive benefits, ample opportunities for professional growth, and the chance to work with leading entertainment streaming clients in a vibrant location. Join us to be part of a forward-thinking environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Strategist in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Insight Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Insight Global are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Insight Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Communications Strategist in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Insight Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Insight Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Insight Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Insight Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Insight Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Insight Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
