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- Tasks: Drive international CRM initiatives and optimise digital campaigns across Web, App, and Kiosk channels.
- Company: Join a global restaurant client with a focus on innovative digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Shape CRM strategy and make an impact in multiple global markets.
- Qualifications: Expertise in Braze and experience in high-volume consumer brands preferred.
- Other info: Collaborative team environment with a strong emphasis on creativity and analytics.
The predicted salary is between 36000 - 60000 £ per year.
Insight Global is looking for a talented Senior Specialist – International Digital Content to drive international CRM initiatives across Web, App, and Kiosk channels for our global restaurant client. If you’re a Braze expert with a passion for high-impact digital campaigns, this is an exciting opportunity to shape CRM strategy across multiple global markets.
As part of the Digital Space team, you’ll collaborate with digital marketers and creative partners to develop, launch, and optimize CRM email campaigns across international regions — ensuring alignment with broader marketing calendars and brand objectives.
Your responsibilities will include:
- Building, executing, and optimizing CRM email campaigns in Braze
- Managing Braze dashboards, campaign setup, QA, and reporting
- Tracking KPIs and reporting against QSR industry benchmarks
- Following the global marketing campaign schedule while maintaining creative flexibility
- Collaborating closely with Digital Marketing Specialists, photographers, and creative teams
- Supporting brand awareness initiatives
- Ensuring high accuracy in campaign deployment
Strong analytical mindset with comfort in dashboards and reporting. Experience in QSR, retail, or other high-volume consumer brands (preferred). Ability to work independently and cross-functionally. Based in London or willing to work UK hours remotely.
Nice to Have:
- Braze certifications
- Experience supporting international/EMEA markets
- Familiarity with multi-channel ecosystems (Web/App/Kiosk)
Digital Specialist in London employer: Insight Global
Contact Detail:
Insight Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work with digital content and CRM. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital campaigns, especially if you've worked with Braze. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital strategies. Be ready to discuss how you can enhance their CRM initiatives and align with their marketing goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Specialist. Highlight your experience with CRM campaigns, especially in Braze, and any relevant achievements that showcase your skills in digital marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital content and how your background aligns with our needs. Don’t forget to mention your experience with international markets if you have it!
Showcase Your Analytical Skills: Since we’re looking for someone with a strong analytical mindset, make sure to include examples of how you've tracked KPIs and reported on campaign performance in your application. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Insight Global
✨Know Your Braze Inside Out
Since the role requires expertise in Braze, make sure you brush up on its features and functionalities. Be ready to discuss your previous experiences with Braze, including specific campaigns you've executed and optimised. This will show your potential employer that you're not just familiar with the tool, but that you can leverage it effectively.
✨Showcase Your Analytical Skills
The job calls for a strong analytical mindset, so prepare to discuss how you've tracked KPIs and reported on campaign performance in the past. Bring examples of how your insights led to improvements in campaigns, especially in high-volume consumer brands. This will demonstrate your ability to contribute to their CRM strategy.
✨Understand the Global Market
Since this position involves international CRM initiatives, do some research on the global restaurant market and the specific regions they operate in. Be prepared to discuss how cultural differences might affect digital campaigns and how you would tailor strategies accordingly. This shows that you’re thinking beyond just the technical aspects.
✨Collaborate Like a Pro
Collaboration is key in this role, so think of examples where you've worked closely with digital marketers or creative teams. Highlight your communication skills and how you’ve successfully aligned campaigns with broader marketing objectives. This will illustrate that you can work cross-functionally and contribute to a cohesive team environment.
