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- Tasks: Plan and execute multi-channel digital campaigns for global festivals and venues.
- Company: Join a leading media client with a vibrant culture in London.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for contract extension.
- Other info: Exciting role with potential for growth and collaboration across diverse markets.
- Why this job: Make an impact in the digital media landscape while mentoring a dynamic team.
- Qualifications: Experience in digital media planning, paid social, and programmatic platforms required.
The predicted salary is between 45000 - 55000 £ per year.
Insight Global is seeking a Digital Media Planner / Buyer on behalf of one of their larger media clients, to support sponsorship and marketing across its global portfolio of festival and venue websites in over 50 markets. The role focuses on planning and delivering multi-channel digital campaigns, including social amplification and first-party data audience extension across owned and operated networks. This role will blend hands-on execution and team mentorship, managing a small team of media buyers, guiding them through campaign setup, optimisation and reporting. There is additional responsibility for creating best-in-class media plans that answer client objectives. This role is a 12 month full time contract, based in London with 2 days required on-site in Farringdon, with the possibility of contract extension.
Must Have Requirements Include:
- Proven experience in digital media planning and buying within sponsorship (ideally across multiple markets)
- Expertise of paid social media (demonstratable experience using Meta Business and Ads Manager, TikTok Ads Manager)
- Expertise across programmatic platforms (Strong experience using Google DV360, trade desk, PubMatic)
- Expertise with audience targeting, data-driven optimization, and campaign analytics
- Ability to translate campaign performance data into clear insights and storytelling for clients and partners
- Exceptional collaboration and communication skills with a proactive and solutions-focused approach
- Proven track record of managing and optimising multi-channel campaigns with complex stakeholder needs
Nice to haves:
- Experience using paid platforms such as Spotify, Reddit and Twitch
- Experience using Google Analytics
- Previous experience working in an enterprise environment
- Excellent time management, and interpersonal skills
International Digital Media Planner employer: Insight Global
Contact Detail:
Insight Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Digital Media Planner
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital media space and let them know you're on the hunt for opportunities. Attend industry events or webinars to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital campaigns, especially those involving social media and programmatic platforms. This will give you an edge when discussing your experience with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of audience targeting and campaign analytics. Be ready to share specific examples of how you've optimised campaigns in the past and the results you achieved.
✨Tip Number 4
Don't forget to apply through our website! We have loads of exciting opportunities that match your skills. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace International Digital Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of International Digital Media Planner. Highlight your experience in digital media planning and buying, especially in sponsorship across multiple markets. We want to see how your skills align with what we're looking for!
Showcase Your Campaign Successes: When writing your application, don’t just list your responsibilities; showcase your successes! Use specific examples of multi-channel campaigns you've managed, focusing on the results you achieved. This helps us see your impact and expertise.
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language to describe your experience with paid social media and programmatic platforms. We appreciate clarity, and it makes it easier for us to understand your qualifications.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Insight Global
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of digital media planning and buying, especially in the context of sponsorship across multiple markets. Be ready to discuss your hands-on experience with platforms like Meta Business, TikTok Ads Manager, and Google DV360. This will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Campaign Success Stories
Prepare specific examples of multi-channel campaigns you've managed, focusing on how you optimised them and the results achieved. Use data to back up your claims and be ready to explain how you translated performance metrics into actionable insights for clients. This will demonstrate your ability to deliver best-in-class media plans.
✨Highlight Your Team Leadership Skills
Since this role involves mentoring a small team of media buyers, be prepared to discuss your leadership style and any previous experiences where you guided a team through campaign setups and optimisations. Share how you foster collaboration and communication within your team to achieve client objectives.
✨Be Proactive and Solutions-Focused
During the interview, showcase your proactive approach to problem-solving. Think of scenarios where you faced challenges in campaign management and how you overcame them. This will highlight your ability to navigate complex stakeholder needs and reinforce your fit for a role that requires exceptional collaboration skills.