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- Tasks: Drive international CRM initiatives and optimise digital campaigns across Web, App, and Kiosk channels.
- Company: Insight Global, a dynamic team working with a global restaurant client.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Shape impactful CRM strategies and collaborate with creative minds on exciting projects.
- Qualifications: Expertise in Braze, strong analytical skills, and experience in high-volume consumer brands.
- Other info: Work remotely or from London, with a focus on international markets.
The predicted salary is between 36000 - 60000 £ per year.
Insight Global is looking for a talented Senior Specialist – International Digital Content to drive international CRM initiatives across Web, App, and Kiosk channels for our global restaurant client. If you’re a Braze expert with a passion for high-impact digital campaigns, this is an exciting opportunity to shape CRM strategy across multiple global markets.
As part of the Digital Space team, you’ll collaborate with digital marketers and creative partners to develop, launch, and optimize CRM email campaigns across international regions — ensuring alignment with broader marketing calendars and brand objectives.
Your responsibilities will include:
- Building, executing, and optimizing CRM email campaigns in Braze
- Managing Braze dashboards, campaign setup, QA, and reporting
- Tracking KPIs and reporting against QSR industry benchmarks
- Following the global marketing campaign schedule while maintaining creative flexibility
- Collaborating closely with Digital Marketing Specialists, photographers, and creative teams
- Supporting brand awareness initiatives
- Ensuring high accuracy in campaign deployment
Strong analytical mindset with comfort in dashboards and reporting. Experience in QSR, retail, or other high-volume consumer brands (preferred). Ability to work independently and cross-functionally. Based in London or willing to work UK hours remotely.
Nice to Have:
- Braze certifications
- Experience supporting international/EMEA markets
- Familiarity with multi-channel ecosystems (Web/App/Kiosk)
Digital Specialist employer: Insight Global
Contact Detail:
Insight Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work with digital content and CRM. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital campaigns and projects. This is your chance to shine and demonstrate your expertise in tools like Braze.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their digital strategy. Bring fresh ideas to the table that align with their goals, and don’t be afraid to share how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Specialist role. Highlight your expertise in CRM campaigns, especially with Braze, and any relevant experience in QSR or retail.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital marketing and how you can contribute to our international initiatives. Be specific about your past successes and how they relate to the job.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to mention your experience with KPIs and reporting. Share examples of how you've used data to drive campaign success in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Insight Global
✨Know Your Braze Inside Out
Since the role requires expertise in Braze, make sure you brush up on its features and functionalities. Be ready to discuss how you've used Braze in past campaigns, including specific examples of how you built, executed, and optimised CRM email campaigns.
✨Showcase Your Analytical Skills
The job calls for a strong analytical mindset, so prepare to talk about how you've tracked KPIs and reported against industry benchmarks. Bring examples of how your analysis has led to actionable insights that improved campaign performance.
✨Understand the Global Market
Familiarise yourself with the international markets relevant to the role. Research trends in QSR and retail sectors, and be prepared to discuss how cultural differences can impact digital marketing strategies across various regions.
✨Collaboration is Key
This position involves working closely with digital marketers and creative teams. Think of examples where you've successfully collaborated on projects, highlighting your ability to communicate effectively and adapt creatively while maintaining alignment with broader marketing objectives.
