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- Tasks: Drive digital marketing campaigns and boost demand across the EMEA region.
- Company: Join a dynamic team at Insight Global, a leader in digital marketing.
- Benefits: Remote work, travel opportunities, and a chance to make a real impact.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Be a key player in shaping digital strategies and driving growth.
- Qualifications: Experience in digital marketing, especially in B2B tech environments.
The predicted salary is between 40000 - 50000 £ per year.
Insight Global is seeking a results-driven EMEA Digital Marketing Specialist to support digital demand generation and pipeline growth across the region. EMEA is a high-priority growth market, requiring a digitally led approach to increase net-new logo acquisition, deepen engagement within target accounts, and strengthen overall market presence. This role will be instrumental in executing integrated digital marketing programmes aligned to regional priorities and pan-EMEA and global go-to-market strategies. The successful candidate will collaborate closely with Pan-EMEA Senior Marketing, Field Marketing Managers, Sales, SDR teams, and global marketing functions to deliver measurable contributions to qualified pipeline and revenue. Reporting into the Pan-EMEA Senior Marketing Manager, this individual will be a key driver of digital campaign execution, optimisation, and performance analysis across the EMEA region. Please note, this is a remote position but would require travel (expensed) to Bristol approximately 1x per month. This is an Inside IR35 contract position starting at 9 months.
Key Responsibilities
- Execute integrated digital campaigns across paid media, search, social, display, content syndication, and nurture programmes to drive net-new demand and accelerate pipeline velocity.
- Manage relationships with internal stakeholders and external agencies to ensure campaign delivery against defined performance targets.
- Partner closely with Field Marketing, Sales leadership, and Marketing Operations to align digital programmes with regional growth priorities and strategic account focus.
- Activate and optimise multi-touch digital journeys that support large enterprise and enterprise audiences across multiple verticals and use cases.
- Collaborate with Pan-EMEA and global GTM teams to localise and scale digital programmes within the region.
- Monitor campaign performance, deliver actionable insights, and continuously optimise against defined KPIs.
- Support budget tracking and procurement processes, ensuring digital investments deliver measurable ROI.
- Contribute to the ongoing refinement of EMEA digital strategy to increase engagement within named accounts and priority industries.
Skills & Experience
- Experience in Digital Marketing, ideally within a B2B technology environment.
- Experience working within or for fast-paced, high-growth SaaS, software, or IT organisations.
- Strong commercial acumen, with a clear understanding of pipeline metrics and revenue impact.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills, with a highly organised approach to work.
- Ability to operate as a self-starter, demonstrating initiative while collaborating effectively across teams.
- Resilient, driven, and execution-focused, with the ability to thrive in a fast-growth environment.
- Preferred: Working knowledge of Salesforce (SFDC).
- Experience working with software vendors (cybersecurity experience is a plus).
- Exceptional relationship-building skills and stakeholder management capability.
Digital Marketing Specialist employer: Insight Global
Contact Detail:
Insight Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This gives you a chance to demonstrate your expertise and creativity beyond the traditional application.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your experience aligns with their goals, especially in driving demand and optimising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Specialist role. Highlight your experience in digital campaigns, especially in B2B tech environments, and don’t forget to mention any relevant metrics that showcase your impact.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your skills align with our goals at StudySmarter. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role involves performance analysis, make sure to include examples of how you've used data to drive decisions in past roles. We love candidates who can demonstrate their analytical prowess and how it led to successful campaign outcomes.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Insight Global
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to B2B technology. Be ready to discuss your experience with integrated campaigns and how you've driven demand generation in previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've used to measure campaign success. Highlight your ability to analyse data and derive actionable insights, as this role heavily relies on performance analysis and optimisation.
✨Demonstrate Collaboration Experience
Since this position involves working closely with various teams, be ready to share examples of how you've successfully collaborated with sales, marketing, or other departments. Emphasise your relationship-building skills and how they contributed to campaign success.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in digital marketing. Think about scenarios involving budget tracking, stakeholder management, or optimising multi-touch digital journeys, and prepare your responses to showcase your problem-solving abilities.