At a Glance
- Tasks: Lead marketing strategy for the UK, Benelux & Nordics, driving engagement and generating leads.
- Company: Join Insider One, the world's first Integrated Growth Management Platform.
- Benefits: Access to training, share-ownership, referral bonuses, and year-round events.
- Other info: Embrace diversity in a zero-discrimination workplace with excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing initiatives.
- Qualifications: 4+ years in B2B SaaS marketing with strong leadership and digital skills.
The predicted salary is between 50000 - 65000 £ per year.
What this role is about We are Insider One, the world’s first Integrated Growth Management Platform, and we’re looking for a Field Marketing Manager for Northern Europe.
The role involves building and executing the marketing strategy for the UK, Benelux, and Nordics, working together with the global marketing team, local specialists, and the sales team.
Responsibilities Build and own the marketing strategy and execution for the UK, Benelux & Nordics, to increase awareness, drive engagement, generate leads, and support conversion rates.
Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
Own the event marketing program calendars, organising Insider One‑led events and external industry events; manage all project aspects from speaker recruitment to logistics.
Create locally relevant assets to support sales and campaigns – e. g., case studies, whitepapers, and guides.
Work closely with sales to measure program performance and lead quality.
Act as the go‑to market expert, providing insights on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
Identify emerging markets and market shifts while staying fully aware of new products and competitive status.
Develop and implement fresh sales/marketing initiatives to capture key demographics.
Present marketing, revenue, and realistic forecasts to the management team.
Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
Maintain a clean, up‑to‑date pipeline and forecast accurately.
Qualifications Minimum 4+ years in B2B Saa S marketing with a proven track record in demand generation, field marketing, and event management.
Strong leadership skills with experience building and managing teams.
Good knowledge of the digital space.
Experience with marketing automation and CRM tools (Hub Spot, Marketo, Eloqua, Pardot, Salesforce).
Excellent oral and written communication skills and the ability to create and pitch compelling marketing materials.
Strong creative problem‑solving skills.
Extraordinary attention to detail.
Excellent event planning and execution skills.
Positive attitude and ability to thrive in a fast‑moving environment.
Benefits Internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
Access to Spotify, Linked In Learning, Blinkist, Master Class, and Cloud Guru.
Share‑ownership eligibility through our ESOP program.
Referral bonuses for building the team you want to work with.
Opportunities to give back through volunteering and purpose‑driven social impact projects.
Year‑round events, including global retreats and team‑building activities.
Equal Opportunity Statement We provide equal opportunity in a zero‑discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status. #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist, UK & Nordics in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Insiderone and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Insiderone are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Insiderone on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Insiderone. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Specialist, UK & Nordics in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Insiderone. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Insiderone:Show us that you’ve done your homework! In your application, briefly mention what you admire about Insiderone’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Insiderone
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Insiderone will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Insiderone, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
