Field Marketing Manager, UK & Nordics

Overview

We are Insider One — the world’s first Integrated Growth Management Platform, loved by marketers crafting experiences for enterprise brands.

We help connect customer data across channels, predict future behavior with AI, and deliver truly individual experiences.

Role

Field Marketing Manager, Northern Europe.

If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn Saa S company in one of the largest and most dynamic regions in the world, this could be the role for you.

Join our marketing team and shape the Northern Europe (UK, Benelux, Nordics) marketing strategy.

Responsibilities

• Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, local marketing specialists, and the local sales team to increase awareness, drive engagement, generate leads, and support conversion rates.
• Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
• Own the event marketing programme calendars, organizing Insider One-led events and external industry events; manage all aspects of projects, from speaker recruitment to logistics.
• Create locally relevant assets to support sales and campaigns — e. g., case studies, whitepapers, and guides.
• Work closely with sales to measure programme performance and lead quality.
• Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
• Identify emerging markets and market shifts; develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
• Present marketing, revenue, and realistic forecasts to the management team.
• Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement to ensure alignment and success.
• Maintain a clean, up-to-date pipeline and forecast accurately.

Qualifications

• Minimum 2+ years in B2B Saa S marketing, with a proven track record in demand generation, field marketing, and event management.
• Strong leadership skills with experience in building and managing teams.
• Good knowledge of the digital space.
• Experience with marketing automation and CRM tools (e. g., Hub Spot, Marketo, Eloqua, Pardot, Salesforce).
• Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
• Extraordinary attention to detail.
• Excellent event planning and execution skills.
• The ability to maintain a positive attitude and thrive in a fast-moving environment.
• Be part of a diverse team that’s global and values every voice—50+ nationalities.
• Internal trainings covering AI fundamentals, coding, foreign languages, and personal development skills.
• Access to learning platforms and resources for professional growth.
• Shareowner eligibility through ESOP and ownership in company success.
• Opportunities to participate in referral bonuses and community volunteering.
• Year-round events and retreats that foster collaboration and team bonding.
• Inclusion and next steps

We provide equal opportunity in a zero-discrimination workplace and welcome everyone regardless of sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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