At a Glance
- Tasks: Lead marketing strategy for the UK, Benelux & Nordics, driving engagement and generating leads.
- Company: Join Insider One, a leading B2B SaaS unicorn with a diverse global team.
- Benefits: Enjoy competitive perks, including training, ESOP, and community impact opportunities.
- Other info: Dynamic environment with opportunities for personal growth and community involvement.
- Why this job: Be part of a mission-driven team making waves in the tech industry.
- Qualifications: 4+ years in B2B SaaS marketing with strong leadership and event management skills.
The predicted salary is between 50000 - 65000 £ per year.
About us
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
We are expanding our marketing presence across 25 countries and are now looking for our Field Marketing Manager, Northern Europe. If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn SaaS company in one of the largest and most dynamic regions in the world, this could be the role for you. Join our dynamic marketing team, create your own playground and take our Northern Europe (UK, Benelux, Nordics) marketing strategy to the next level.
What You Will Do
- Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
- Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
- Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
- Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
- Work closely with sales to measure programme performance and lead quality.
- Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
- Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status.
- Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
- Present marketing, revenue, and realistic forecasts to the management team.
- Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
- Maintain a clean, up-to-date pipeline and forecast accurately.
What You Will Need
- Minimum 4+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
- Strong leadership skills with experience in building and managing teams.
- Good knowledge of the digital space.
- Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce).
- Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
- Extraordinary attention to detail.
- Excellent event planning and execution skills.
- The ability to maintain a positive attitude and thrive in a fast-moving environment.
What We Offer
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Senior Marketing Specialist, UK & Nordics in London employer: Insider One
At Insider One, we pride ourselves on being a leading employer that champions diversity and innovation within the tech industry. Our vibrant work culture fosters collaboration and creativity, offering employees ample opportunities for professional growth through internal training and development programmes. With a commitment to social responsibility and a supportive environment, we empower our team members to make a meaningful impact while enjoying a range of benefits, including an employee stock ownership plan and engaging team-building activities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist, UK & Nordics in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you get that interview, let your enthusiasm for the role and the company shine through. Share your ideas on how you can contribute to Insider One’s mission and make an impact.
✨Tip Number 3
Prepare for the unexpected! Research common interview questions but also be ready for curveballs. Think about how your unique experiences can add value to the team and be ready to discuss them.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note to express your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Senior Marketing Specialist, UK & Nordics in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for marketing and how it aligns with our mission.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in B2B SaaS marketing and any relevant achievements that demonstrate your ability to drive engagement and generate leads.
Showcase Your Skills:We love a good storyteller! Use your written application to showcase your skills in demand generation, event management, and content creation. Give us examples of how you've made an impact in previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at Insider One
✨Know Your Stuff
Before the interview, dive deep into Insider One's mission and values. Familiarise yourself with their marketing strategies and recent achievements. This will not only show your genuine interest but also help you align your answers with what they value.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your skills in B2B SaaS marketing, demand generation, and event management. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Ask Insightful Questions
Come prepared with questions that demonstrate your understanding of the role and the industry. Inquire about their current marketing challenges or how they measure success in their campaigns. This shows you're thinking critically about how you can contribute.
✨Be Yourself
Insider One values a diverse team and a positive attitude. Don’t be afraid to let your personality shine through during the interview. Share your passion for marketing and how you can bring fresh ideas to the table while fitting into their dynamic culture.
