At a Glance
- Tasks: Lead marketing strategy for the UK, Benelux & Nordics, driving engagement and generating leads.
- Company: Join Insider One, a leading woman-founded B2B SaaS unicorn with a diverse global team.
- Benefits: Enjoy internal training, access to learning platforms, and opportunities for community impact.
- Other info: Dynamic work environment with global retreats and team-building activities.
- Why this job: Be part of a mission-driven team shaping the future of marketing technology.
- Qualifications: 2+ years in B2B SaaS marketing with strong leadership and event management skills.
The predicted salary is between 50000 - 60000 € per year.
About us
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
We are expanding our marketing presence across 25 countries and are now looking for our Field Marketing Manager, Northern Europe. If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn SaaS company in one of the largest and most dynamic regions in the world, this could be the role for you. Join our dynamic marketing team, create your own playground and take our Northern Europe (UK, Benelux, Nordics) marketing strategy to the next level.
What You Will Do
- Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
- Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
- Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
- Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
- Work closely with sales to measure programme performance and lead quality.
- Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
- Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status.
- Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
- Present marketing, revenue, and realistic forecasts to the management team.
- Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
- Maintain a clean, up-to-date pipeline and forecast accurately.
What You Will Need
- Minimum 2+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
- Strong leadership skills with experience in building and managing teams.
- Good knowledge of the digital space.
- Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce).
- Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
- Extraordinary attention to detail.
- Excellent event planning and execution skills.
- The ability to maintain a positive attitude and thrive in a fast-moving environment.
What We Offer
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Marketing Manager, UK & Nordics in London employer: Insider One
At Insider One, we pride ourselves on being a socially progressive technology community that values diversity and innovation. As a Marketing Manager in the UK & Nordics, you'll thrive in a dynamic work culture that encourages creativity and collaboration, while benefiting from extensive employee growth opportunities, including access to training resources and a chance to become a shareowner. Join us in making a meaningful impact as we continue to lead the way in marketing technology across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, UK & Nordics in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out! If you see a role you love, drop a message to someone in the company on LinkedIn. A friendly introduction can go a long way in making you stand out.
✨Tip Number 4
Keep it real during interviews! Be yourself and let your passion for marketing shine through. Remember, they want to see the real you and how you fit into their vibrant team.
We think you need these skills to ace Marketing Manager, UK & Nordics in London
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for marketing and how you can contribute to our team.
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience in B2B SaaS marketing and any specific achievements that align with what we’re looking for.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use examples from your past work to illustrate how you've successfully managed marketing strategies, events, or campaigns. We love seeing concrete results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Insider One!
How to prepare for a job interview at Insider One
✨Know Your Stuff
Before the interview, dive deep into Insider One's mission and values. Familiarise yourself with their marketing strategies and recent achievements. This will not only show your genuine interest but also help you align your answers with what they value.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your skills in B2B SaaS marketing, demand generation, and event management. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Ask Insightful Questions
Come prepared with questions that demonstrate your understanding of the role and the industry. Inquire about their current marketing initiatives or how they measure success in their campaigns. This shows you're not just interested in the job, but also in contributing to their growth.
✨Be Yourself
Insider One values authenticity and a positive attitude. Don’t be afraid to let your personality shine through during the interview. Share your passion for marketing and how you can bring fresh ideas to their dynamic team.
