Field Marketing Manager, UK & Nordics — Growth & Impact

Field Marketing Manager, UK & Nordics — Growth & Impact

Full-Time 50000 - 65000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead marketing strategy for the UK, Benelux & Nordics, driving engagement and generating leads.
  • Company: Join Insider One, a leading woman-founded B2B SaaS unicorn with a global impact.
  • Benefits: Diverse team, internal training, ESOP, community volunteering, and exciting team events.
  • Other info: Dynamic environment focused on innovation and social responsibility.
  • Why this job: Be part of a mission-driven company shaping the future of marketing technology.
  • Qualifications: 2+ years in B2B SaaS marketing with strong leadership and event management skills.

The predicted salary is between 50000 - 65000 £ per year.

About Us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies.

From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

What This Role Is About

We are expanding our marketing presence across 25 countries and are now looking for our Field Marketing Manager, Northern Europe. If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn SaaS company in one of the largest and most dynamic regions in the world, this could be the role for you.

What You Will Do

  • Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
  • Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
  • Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
  • Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
  • Work closely with sales to measure programme performance and lead quality.
  • Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
  • Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
  • Present marketing, revenue, and realistic forecasts to the management team.
  • Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
  • Maintain a clean, up-to-date pipeline and forecast accurately.

What You Will Need

  • Minimum 2+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
  • Strong leadership skills with experience in building and managing teams.
  • Good knowledge of the digital space.
  • Experience with marketing automation and CRM tools.
  • Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
  • Extraordinary attention to detail.
  • Excellent event planning and execution skills.
  • The ability to maintain a positive attitude and thrive in a fast-moving environment.

What We Offer

  • Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
  • Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
  • Feed your curiosity with access to various learning platforms.
  • Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
  • Help build the team you want to work with and enjoy rewarding referral bonuses.
  • Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
  • Expect year-round events that turn into lifelong memories.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Field Marketing Manager, UK & Nordics — Growth & Impact employer: Insider One

At Insider One, we pride ourselves on being a forward-thinking employer that champions diversity and innovation within a vibrant work culture. Our commitment to employee growth is evident through extensive training opportunities, including access to platforms like LinkedIn Learning and MasterClass, as well as our unique ESOP programme that allows you to share in the success of our company. Join us in our mission to create impactful marketing solutions while enjoying a supportive environment that values every voice and fosters collaboration across our global team.

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Contact Details:

Insider One Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Field Marketing Manager, UK & Nordics — Growth & Impact

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!

Tip Number 2

Show your passion! When you get that interview, let your enthusiasm for the role and the company shine through. Share your ideas on how you can contribute to their mission and make an impact. We love seeing candidates who are genuinely excited about what we do!

Tip Number 3

Prepare for the unexpected! Research common interview questions but also be ready for curveballs. Think about how your unique experiences can relate to the role. We appreciate candidates who can think on their feet and adapt to new challenges.

Tip Number 4

Follow up after your interview! A simple thank-you email can go a long way. It shows your appreciation and keeps you fresh in the interviewer's mind. Plus, it’s a great chance to reiterate your interest in the position and the company!

We think you need these skills to ace Field Marketing Manager, UK & Nordics — Growth & Impact

B2B Marketing
Demand Generation
Field Marketing
Event Management
Leadership Skills
Digital Marketing Knowledge
Marketing Automation Tools

Some tips for your application 🫡

Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for B2B marketing and how you can contribute to our mission.

Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in demand generation and event management, and connect it back to what we do at Insider One. Show us why you’re the perfect fit!

Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven engagement or generated leads in previous roles. Numbers speak volumes, so include metrics where possible.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!

How to prepare for a job interview at Insider One

Know Your Stuff

Before the interview, dive deep into Insider One's mission and values. Understand their products and how they integrate AI with customer engagement. This will not only show your enthusiasm but also help you align your answers with what they truly value.

Showcase Your Experience

Prepare specific examples from your past roles that highlight your skills in B2B marketing, demand generation, and event management. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.

Ask Insightful Questions

Come prepared with questions that demonstrate your understanding of the market and the role. Inquire about their current marketing strategies in the UK and Nordics, or ask how they measure success in their campaigns. This shows you're thinking critically about the position.

Be Yourself

Insider One values a diverse and inclusive culture, so let your personality shine through. Share your passion for marketing and how you can contribute to their mission. Authenticity can set you apart from other candidates!