At a Glance
- Tasks: Lead performance marketing strategy and execution for scalable growth through data-driven insights.
- Company: Join a dynamic team at Inside Travel Group, where innovation meets collaboration.
- Benefits: Enjoy competitive salary, annual bonus, 25+ days leave, and enhanced parental leave.
- Other info: Inclusive workplace with opportunities for continuous learning and career growth.
- Why this job: Make a real impact on marketing strategies while working with diverse teams.
- Qualifications: Strong experience in performance marketing and excellent communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
As Head of Performance Marketing, you will lead paid media and CRM strategy and execution, driving efficient, scalable growth through data-led optimisation, testing and insight. This is a senior marketing leadership role with clear ownership of performance marketing ROI, customer acquisition cost, and customer value across key markets. You will work closely with the Chief Marketing Officer and cross-functional teams including Brand, Content, SEO, Digital Experience, Finance and branch leadership to shape channel strategy, manage budgets and partners, and make performance marketing impact visible across the business.
Responsibilities
- Lead the strategy and execution of paid media and CRM activity to deliver efficient, scalable growth.
- Own performance marketing plans across brands and markets, aligned to commercial targets and demand requirements.
- Manage the UK paid media and CRM budget, including annual planning, quarterly reforecasting and spend optimisation.
- Oversee execution for the US and Australia markets in partnership with internal teams and agency partners.
- Monitor, analyse and report on channel performance, turning data into clear, actionable commercial insights.
- Develop reporting that links channel activity to outcomes such as CAC, ROAS, conversion, lead quality and revenue contribution.
- Identify opportunities to improve landing page performance and conversion in partnership with Digital Experience.
- Work closely with Brand and Content teams to ensure campaigns are supported by effective creative and messaging.
- Build strong relationships with senior stakeholders, including branch MDs, sales, product, finance and the executive team.
- Manage agency and partner relationships to ensure high-quality delivery, innovation and accountability.
- Lead and develop performance marketing capability within the business, setting clear objectives and driving continuous improvement.
What We Are Looking For From You
- Strong experience in performance marketing leadership, with deep expertise in paid media and CRM.
- A proven track record of delivering growth through optimisation, testing and data-led decision making.
- Strong commercial acumen, with experience managing budgets, forecasting spend and improving ROI.
- Confidence interpreting and communicating performance metrics such as CAC, ROAS, conversion rates and customer value.
- The ability to turn complex data into clear, credible recommendations for a wide range of stakeholders.
- Experience working cross-functionally with brand, content, digital, sales, finance and senior leadership teams.
- Excellent communication and relationship-building skills, with the confidence to influence at executive level.
- Experience managing internal specialists, agencies or external partners to deliver strong results.
- A collaborative, proactive and accountable approach, with a focus on continuous improvement.
You don't need to meet every requirement. If you're motivated, passionate, and think you'd be a great fit, we would love to hear from you. As an equal opportunities employer, we are committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.
What You Get In Return
- Annual discretionary performance (individual and company related) bonus
- 25 days annual leave, rising by one day each year to a maximum of 28 days
- Day off on your birthday
- Enhanced parental leave
- Employer pension contribution
- Employee Assistance Program
- Volunteering leave
- Dedicated learning and development time
Why Work With Us
At Inside Travel Group, we value Knowledge, Friendliness, Passion, Determination, Quality, and Integrity. We celebrate diverse cultures, perspectives, lifestyles, and experiences, and welcome applications from people of all backgrounds and communities.
How To Apply
We will be reviewing and interviewing candidates on a rolling basis. Please note that all applicants must have the legal right to work in the UK. We do not provide visa sponsorship, but applications from candidates on valid time-limited visas are welcome.
Closing Date: Sunday 14 June 2026
Head of Performance Marketing in Bristol employer: InsideJapan Tours | B CorpTM
At Inside Travel Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As the Head of Performance Marketing, you will benefit from a supportive environment that prioritises employee growth through dedicated learning opportunities and a commitment to inclusivity. With competitive benefits such as an annual performance bonus, enhanced parental leave, and generous holiday allowances, we ensure our team members feel valued and empowered to drive impactful results across key markets.
Contact Details:
InsideJapan Tours | B CorpTM Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Bristol
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at Inside Travel Group. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past performance marketing successes. When you get the chance to chat with hiring managers, having tangible examples will make you stand out.
✨Tip Number 3
Be proactive! If you see a job opening on our website, don’t just apply and wait. Follow up with a quick email expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by brushing up on key metrics like CAC and ROAS. Be ready to discuss how you’ve used data to drive decisions in your previous roles. Confidence in these areas will impress the interviewers!
We think you need these skills to ace Head of Performance Marketing in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Performance Marketing role. Highlight your experience in performance marketing, especially with paid media and CRM, and show how your skills align with our needs at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven growth through data-led optimisation and testing. We love seeing quantifiable results, so include metrics like CAC and ROAS where possible!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to communicate your ideas and make it easy for us to see your potential impact on our performance marketing strategy.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role as soon as possible. We can’t wait to hear from you!
How to prepare for a job interview at InsideJapan Tours | B CorpTM
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to be comfortable with metrics like CAC, ROAS, and conversion rates. Brush up on these figures before your interview, and be ready to discuss how you've used them to drive growth in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing performance marketing strategies. Think of specific examples where you led paid media or CRM initiatives that resulted in measurable success. This will demonstrate your ability to align marketing plans with commercial targets.
✨Build Relationships
This role involves working closely with various teams and stakeholders. Be prepared to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how you’ve influenced decisions at an executive level.
✨Data-Driven Decision Making
The ability to turn complex data into actionable insights is crucial. Come equipped with examples of how you've used data-led optimisation and testing to improve performance marketing outcomes. This will show your analytical mindset and strategic thinking.
