At a Glance
- Tasks: Lead performance marketing strategy and execution for scalable growth through data-driven insights.
- Company: Join a dynamic team at Inside Travel Group, where innovation meets collaboration.
- Benefits: Enjoy competitive salary, annual leave, bonuses, and dedicated learning time.
- Other info: Inclusive workplace that values diverse perspectives and offers career growth opportunities.
- Why this job: Make a real impact on marketing strategies while working with diverse teams.
- Qualifications: Strong experience in performance marketing and excellent communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
As Head of Performance Marketing, you will lead paid media and CRM strategy and execution, driving efficient, scalable growth through data-led optimisation, testing and insight. This is a senior marketing leadership role with clear ownership of performance marketing ROI, customer acquisition cost, and customer value across key markets. You will work closely with the Chief Marketing Officer and cross-functional teams including Brand, Content, SEO, Digital Experience, Finance and branch leadership to shape channel strategy, manage budgets and partners, and make performance marketing impact visible across the business.
Responsibilities
- Lead the strategy and execution of paid media and CRM activity to deliver efficient, scalable growth.
- Own performance marketing plans across brands and markets, aligned to commercial targets and demand requirements.
- Manage the UK paid media and CRM budget, including annual planning, quarterly reforecasting and spend optimisation.
- Oversee execution for the US and Australia markets in partnership with internal teams and agency partners.
- Monitor, analyse and report on channel performance, turning data into clear, actionable commercial insights.
- Develop reporting that links channel activity to outcomes such as CAC, ROAS, conversion, lead quality and revenue contribution.
- Identify opportunities to improve landing page performance and conversion in partnership with Digital Experience.
- Work closely with Brand and Content teams to ensure campaigns are supported by effective creative and messaging.
- Build strong relationships with senior stakeholders, including branch MDs, sales, product, finance and the executive team.
- Manage agency and partner relationships to ensure high-quality delivery, innovation and accountability.
- Lead and develop performance marketing capability within the business, setting clear objectives and driving continuous improvement.
What We Are Looking For From You
- Strong experience in performance marketing leadership, with deep expertise in paid media and CRM.
- A proven track record of delivering growth through optimisation, testing and data-led decision making.
- Strong commercial acumen, with experience managing budgets, forecasting spend and improving ROI.
- Confidence interpreting and communicating performance metrics such as CAC, ROAS, conversion rates and customer value.
- The ability to turn complex data into clear, credible recommendations for a wide range of stakeholders.
- Experience working cross-functionally with brand, content, digital, sales, finance and senior leadership teams.
- Excellent communication and relationship-building skills, with the confidence to influence at executive level.
- Experience managing internal specialists, agencies or external partners to deliver strong results.
- A collaborative, proactive and accountable approach, with a focus on continuous improvement.
You don’t need to meet every requirement. If you’re motivated, passionate, and think you’d be a great fit, we would love to hear from you. As an equal opportunities employer, we are committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.
What You Get In Return
- Annual discretionary performance (individual and company related) bonus
- 25 days annual leave, rising by one day each year to a maximum of 28 days
- Day off on your birthday
- Enhanced parental leave
- Employer pension contribution
- Employee Assistance Program
- Volunteering leave
- Dedicated learning and development time
Why Work With Us
At Inside Travel Group, we value Knowledge, Friendliness, Passion, Determination, Quality, and Integrity. We celebrate diverse cultures, perspectives, lifestyles, and experiences, and welcome applications from people of all backgrounds and communities.
How To Apply
We will be reviewing and interviewing candidates on a rolling basis. Please note that all applicants must have the legal right to work in the UK. We do not provide visa sponsorship, but applications from candidates on valid time-limited visas are welcome.
Closing Date: Sunday 14 June 2026
Head of Performance Marketing in Bristol employer: InsideJapan Tours | B Corp™
At Inside Travel Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. As the Head of Performance Marketing, you will benefit from a supportive environment that prioritises employee growth through dedicated learning and development time, alongside competitive perks such as an annual discretionary bonus and enhanced parental leave. Our commitment to inclusivity and diverse perspectives ensures that every team member feels valued and empowered to make a meaningful impact in their role.
Contact Details:
InsideJapan Tours | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Bristol
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who are already in performance marketing roles. A friendly chat can lead to insider info about job openings or even referrals that could give you a leg up.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out during interviews and demonstrate your ability to drive growth through data-led strategies.
✨Tip Number 3
Prepare for the interview by brushing up on key metrics like CAC and ROAS. Be ready to discuss how you've used these metrics to make impactful decisions in your previous roles. We want to see your analytical side shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Inside Travel Group.
We think you need these skills to ace Head of Performance Marketing in Bristol
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at StudySmarter.
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing. We love seeing how your past roles align with what we're looking for, so don’t be shy about showcasing your achievements and how they relate to driving growth and optimising campaigns.
Be Data-Driven:Since this role is all about data-led optimisation, include specific metrics and results from your previous work. Show us how you've turned data into actionable insights and improved ROI – numbers speak volumes!
Keep It Clear and Concise:While we appreciate detail, clarity is key! Make your application easy to read and straight to the point. Use bullet points where necessary and ensure your passion and qualifications are front and centre. And remember, apply through our website for the best chance!
How to prepare for a job interview at InsideJapan Tours | B Corp™
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to be comfortable with metrics like CAC, ROAS, and conversion rates. Brush up on these figures before your interview, and be ready to discuss how you've used them to drive growth in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing performance marketing strategies. Think of specific examples where you led paid media or CRM initiatives that resulted in measurable success. This will demonstrate your ability to align marketing plans with commercial targets.
✨Build Relationships
This role involves working closely with various teams and stakeholders. Be prepared to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how you’ve influenced decisions at an executive level.
✨Emphasise Continuous Improvement
The job calls for a proactive approach to optimisation and testing. Discuss how you've implemented changes based on data insights and what impact those changes had. Showing your commitment to continuous improvement will resonate well with the interviewers.
