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- Tasks: Lead brand strategy and create inspiring content that connects with modern travellers.
- Company: Inside Travel Group, a welcoming and inclusive workplace celebrating diverse cultures.
- Benefits: Generous annual leave, performance bonuses, enhanced parental leave, and learning opportunities.
- Why this job: Elevate beloved brands into world-class travel experiences while nurturing creativity and talent.
- Qualifications: Proven experience in brand leadership, exceptional storytelling, and strategic mindset.
- Other info: Join a dynamic team passionate about travel and making a meaningful impact.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a strategic and creative Head of Brand & Content to shape how our brands show up in the world and connect with modern travellers. This is a pivotal leadership role responsible for defining and delivering a distinctive, insight‑led brand and content strategy that drives awareness, engagement, and commercial growth. You’ll own the end‑to‑end brand experience, from positioning and tone of voice to multi‑channel content and storytelling, ensuring everything we create is inspiring, consistent, and performance‑driven. Working closely with digital, CRM, and in‑market teams, you’ll bring our destinations to life in a way that cuts through, builds trust, and ultimately drives bookings. This is an opportunity to elevate already well‑loved brands into truly world‑class, category‑leading travel brands—blending creativity with data, and storytelling with measurable impact. If you’re passionate about building brands people love, creating content that moves people, and leading high‑performing teams to deliver meaningful growth, we’d love to hear from you.
Key Responsibilities
- Shape and lead the brand and marketing strategy
- Own and evolve the brand identity and tone of voice
- Set the content vision across the full customer journey
- Lead the development of high quality content
- Own the brand governance across all brands and channels
What We’re Looking For From You
- Proven experience in a senior brand and/or content leadership role, ideally within travel, lifestyle or another experience‑led category
- A strong strategic mindset, with the ability to translate brand vision into clear, actionable plans that drive measurable impact
- Exceptional storytelling skills, with a deep understanding of how to create content that inspires, engages and converts
- Experience developing and embedding brand positioning, tone of voice and content strategy across multiple channels and markets
- A commercial mindset, with a clear understanding of how brand and content contribute to growth, performance and customer acquisition
- Strong collaboration skills, with experience working closely with digital, CRM and performance marketing teams
- Confidence using data and insight to inform decisions, optimise content and continuously improve results
- Experience leading and developing high‑performing teams, with a passion for nurturing talent and fostering creativity
- Comfortable managing agencies and external partners to deliver high‑quality creative work
- A genuine interest in travel and different cultures, with an appreciation for the depth and detail that makes Inside Travel Group special
You don’t need to meet every requirement. If you’re motivated, passionate, and think you’d be a great fit, we would love to hear from you. As an equal opportunities employer, we are committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.
What You Get In Return
- Annual discretionary performance (company related) bonus
- 25 days annual leave, rising by one day each year to a maximum of 28 days
- Day off on your birthday
- Enhanced parental leave
- Employer pension contribution
- Employee Assistance Program
- Volunteering leave
- Designated learning and development time
Why Work With Us
At Inside Travel Group, we value Knowledge, Friendliness, Passion, Determination, Quality, and Integrity. We believe in creating a workplace where everyone feels welcome, supported, and inspired to do their best work. We celebrate the different cultures, perspectives, lifestyles, and experiences that shape our team, and we welcome applications from people of all backgrounds and communities.
How To Apply
We will be reviewing and interviewing candidates on a rolling basis, so we encourage you to submit your application as soon as possible. Due to the high volume of applications, we may close the application process before the stated deadline if we receive enough qualified candidates. Please note that all applicants must have the legal right to work in the UK. While we do not provide visa sponsorship, applications from candidates on valid, time‑limited visas are welcome.
Closing Date Friday 3rd April 2026
Interviews Dates to be confirmed
Head of Brand and Content in Bristol employer: InsideJapan Tours | B Corp™
Contact Detail:
InsideJapan Tours | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Content in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your work that highlight your storytelling skills and brand strategy. Make sure they see how you can elevate their brand!
✨Tip Number 3
Be ready to chat about data! Since this role is all about blending creativity with measurable impact, come prepared to discuss how you've used insights to drive content strategies in the past. It’ll show you mean business!
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are passionate about our mission. Plus, it gives you a better chance to stand out in the crowd. Don’t miss out!
We think you need these skills to ace Head of Brand and Content in Bristol
Some tips for your application 🫡
Show Your Passion: Let your love for travel and storytelling shine through in your application. We want to see how you connect with modern travellers and what makes you tick when it comes to brand and content.
Be Strategic: Demonstrate your strategic mindset by outlining clear, actionable plans in your application. We’re looking for someone who can translate a brand vision into measurable impact, so don’t hold back on showcasing your experience!
Tell a Compelling Story: Your application is your first chance to tell us a story—make it engaging! Use exceptional storytelling skills to highlight your achievements and how they relate to the role. Remember, we love inspiring content!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at InsideJapan Tours | B Corp™
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and tone of voice. Understand their current content strategy and think about how you can elevate it. Be ready to discuss specific examples of how you've shaped brand narratives in the past.
✨Showcase Your Storytelling Skills
Prepare to share compelling stories from your previous roles that highlight your ability to create engaging content. Think about how these stories not only inspired audiences but also drove measurable results, aligning with the company's focus on performance-driven content.
✨Demonstrate Strategic Thinking
Be ready to articulate your strategic mindset. Discuss how you've translated brand visions into actionable plans in previous roles. Use data and insights to back up your strategies, showing how they contributed to growth and customer acquisition.
✨Highlight Collaboration Experience
Since this role involves working closely with various teams, prepare examples of successful collaborations. Talk about how you've partnered with digital, CRM, and marketing teams to deliver high-quality content and drive brand engagement.