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- Tasks: Lead strategic marketing initiatives to attract home and international students.
- Company: Durham University, a top UK university with a rich history and inclusive community.
- Benefits: Competitive salary, professional development, and a supportive work environment.
- Other info: Join a diverse team committed to equality and inclusion.
- Why this job: Shape the future of student recruitment at a prestigious institution.
- Qualifications: Proven leadership in marketing, ideally with experience in student recruitment.
The predicted salary is between 43200 - 72000 £ per year.
Durham University is seeking a strong strategic leader for the role of Director of Student Marketing. This senior position plays a pivotal role in shaping and delivering the University's strategy for the recruitment of both home and international students. They will oversee a step-change in the effectiveness of Durham's marketing to prospective students. As one of the UK's leading universities, Durham offers a unique and historic setting, a global outstanding centre of teaching and research excellence, and a warm and inclusive community.
Our refreshed sets ambitious goals for growing the proportion of international students at the University. Student recruitment is central to achieving our strategic goals. This post will lead the Recruitment Marketing team and be responsible for enhancing the University's ability to provide insight to inform recruitment and marketing operations.
Areas of responsibility include production of marketing collateral, campaigns, content and conversion communications. Strategic leadership and operational management are required across several key initiatives, including international conversion, growing enrolments via digital channels and ensuring coordination of recruitment and marketing activity across the institution.
The ideal candidate will be a strategic thinker with senior leadership experience in marketing ideally with experience of student recruitment and managing change.
Durham University is committed to equality, diversity and inclusion. At Durham University, our aim is to create an open and inclusive environment where everyone can reach their full potential and we believe our staff should reflect the diversity of the global community in which we work. We welcome and encourage applications from members of groups who are under-represented in our workforce including people with disabilities, women, and black, Asian and minority ethnic communities.
If you are a candidate with a disability, we are committed to ensuring fair treatment throughout the recruitment process. We will make adjustments to support the interview process wherever it is reasonable to do so and, where successful, reasonable adjustments will be made to support people within their role.
We prefer to receive applications online. We will update you about your application at various points throughout the selection process, via automated emails from our E-Recruitment system. Please check your spam/junk folder periodically to make sure you have not missed any of our updates.
What you need to submit: A CV and a supporting statement or covering letter which outlines how you meet all of the criteria within the Person Specification detailed in the candidate brochure. The closing date for applications is midnight on 15th February. It is anticipated interviews will be held w/c 2nd March.
Director of Student Marketing, International Office employer: InsideHigherEd
Contact Detail:
InsideHigherEd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Student Marketing, International Office
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Durham University on LinkedIn. A friendly chat can give us insider info about the culture and what they really look for in candidates.
✨Tip Number 2
Prepare for the interview by researching the latest trends in student marketing. We want to show that we’re not just passionate but also knowledgeable about the field and how it impacts recruitment strategies.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. This will help us articulate our thoughts clearly and confidently, especially when discussing our strategic vision for student recruitment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’ll keep you updated throughout the process, so you won’t be left in the dark.
We think you need these skills to ace Director of Student Marketing, International Office
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in student marketing and leadership roles. Tailor it to showcase how your skills align with the strategic goals of Durham University.
Nail the Supporting Statement: This is your chance to shine! Use your supporting statement to directly address the criteria in the Person Specification. Be specific about your achievements and how they relate to enhancing recruitment and marketing operations.
Showcase Your Strategic Thinking: As a strategic leader, we want to see your thought process. Include examples of how you've successfully led marketing initiatives or managed change in previous roles. This will demonstrate your ability to drive results at Durham.
Apply Through Our Website: We prefer applications through our website, so make sure you submit your application there. It’s straightforward and ensures that your application is tracked properly. Plus, you’ll receive updates directly from us!
How to prepare for a job interview at InsideHigherEd
✨Know Your Stuff
Before the interview, dive deep into Durham University's mission and values. Understand their current marketing strategies and how they aim to enhance international student recruitment. This knowledge will help you demonstrate your strategic thinking and alignment with their goals.
✨Showcase Your Leadership Skills
Prepare examples from your past experiences that highlight your leadership in marketing and student recruitment. Be ready to discuss how you've successfully managed change and led teams to achieve ambitious targets, as this role requires strong strategic leadership.
✨Be Data-Driven
Since the role involves enhancing marketing effectiveness, come prepared with insights on how data can inform recruitment strategies. Discuss any experience you have with digital channels and how you've used analytics to drive successful campaigns.
✨Emphasise Inclusivity
Durham University values diversity and inclusion, so be sure to express your commitment to these principles. Share any initiatives you've led or participated in that promote an inclusive environment, showcasing how you can contribute to their community.