At a Glance
- Tasks: Lead performance marketing strategy and execution for scalable growth through data-driven insights.
- Company: Join a dynamic team at Inside Travel Group, where innovation meets collaboration.
- Benefits: Enjoy competitive salary, annual leave, bonuses, and professional development opportunities.
- Other info: Inclusive workplace that values diverse perspectives and continuous improvement.
- Why this job: Make a real impact on marketing strategies while leading a passionate team.
- Qualifications: Strong experience in performance marketing with a focus on paid media and CRM.
The predicted salary is between 60000 - 80000 £ per year.
As Head of Performance Marketing, you will lead paid media and CRM strategy and execution, driving efficient, scalable growth through data-led optimization, testing and insight. This is a senior marketing leadership role with clear ownership of performance marketing ROI, customer acquisition cost, and customer value across key markets. Working closely with the Chief Marketing Officer and cross-functional teams including Brand, Content, SEO, Digital Experience, Finance and branch leadership, you will shape channel strategy, manage budgets and partners, and make performance marketing impact visible across the business. If you are excited by commercial accountability, team leadership and measurable growth, we’d love to hear from you.
Key responsibilities
- Lead the strategy and execution of paid media and CRM activity to deliver efficient, scalable growth.
- Own performance marketing plans across brands and markets, aligned to commercial targets and demand requirements.
- Manage the UK paid media and CRM budget, including annual planning, quarterly reforecasting and spend optimisation.
- Oversee execution for the US and Australia markets in partnership with internal teams and agency partners.
- Monitor, analyse and report on channel performance, turning data into clear, actionable commercial insights.
- Develop reporting that links channel activity to outcomes such as CAC, ROAS, conversion, lead quality and revenue contribution.
- Identify opportunities to improve landing page performance and conversion in partnership with Digital Experience.
- Work closely with Brand and Content teams to ensure campaigns are supported by effective creative and messaging.
- Build strong relationships with senior stakeholders, including branch MDs, sales, product, finance and the executive team.
- Manage agency and partner relationships to ensure high-quality delivery, innovation and accountability.
- Lead and develop performance marketing capability within the business, setting clear objectives and driving continuous improvement.
What we are looking for from you
- Strong experience in performance marketing leadership, with deep expertise in paid media and CRM.
- A proven track record of delivering growth through optimisation, testing and data-led decision making.
- Strong commercial acumen, with experience managing budgets, forecasting spend and improving ROI.
- Confidence interpreting and communicating performance metrics such as CAC, ROAS, conversion rates and customer value.
- The ability to turn complex data into clear, credible recommendations for a wide range of stakeholders.
- Experience working cross-functionally with brand, content, digital, sales, finance and senior leadership teams.
- Excellent communication and relationship-building skills, with the confidence to influence at executive level.
- Experience managing internal specialists, agencies or external partners to deliver strong results.
- A collaborative, proactive and accountable approach, with a focus on continuous improvement.
You don’t need to meet every requirement. If you’re motivated, passionate, and think you’d be a great fit, we would love to hear from you.
As an equal opportunities employer, we’re committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.
What you get in return
- Annual discretionary performance (individual and company related) bonus
- 25 days annual leave, rising by one day each year to a maximum of 28 days
- Day off on your birthday
- Enhanced parental leave
- Employer pension contribution
- Employee Assistance Program
- Volunteering leave
- Designated learning and development time
Why work with us
At Inside Travel Group, we value Knowledge, Friendliness, Passion, Determination, Quality, and Integrity. We believe in creating a workplace where everyone feels welcome, supported, and inspired to do their best work. We celebrate the different cultures, perspectives, lifestyles, and experiences that shape our team, and we welcome applications from people of all backgrounds and communities.
How to apply
We will be reviewing and interviewing candidates on a rolling basis, so we encourage you to submit your application as soon as possible. Due to the high volume of applications, we may close the application process before the stated deadline if we receive enough qualified candidates. Please note that all applicants must have the legal right to work in the UK. While we do not provide visa sponsorship, applications from candidates on valid, time-limited visas are welcome.
Head of Performance Marketing in Bristol employer: Inside Travel Group | B Corp™
At Inside Travel Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions inclusivity and personal growth. As the Head of Performance Marketing, you will not only lead innovative marketing strategies but also benefit from a comprehensive package including generous annual leave, performance bonuses, and dedicated learning time, all within a supportive environment that values diverse perspectives and fosters collaboration.
Contact Details:
Inside Travel Group | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Bristol
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in performance marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. This will help you stand out and demonstrate your ability to drive growth through data-led strategies.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CAC and ROAS. Be ready to discuss how you've used these insights to optimise campaigns and improve ROI in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are excited about making an impact in performance marketing.
We think you need these skills to ace Head of Performance Marketing in Bristol
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for performance marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what you can bring to the table.
Be Data-Driven:Since this role is all about data-led optimisation, make sure to highlight your experience with metrics like CAC and ROAS. We love candidates who can turn numbers into actionable insights, so don’t hold back on showcasing your analytical skills!
Tailor Your Application:Take a moment to customise your application for us. Mention specific experiences that align with our key responsibilities, like managing budgets or leading cross-functional teams. This shows you’ve done your homework and understand what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands quickly. Plus, it makes it easier for us to keep track of all the amazing talent out there!
How to prepare for a job interview at Inside Travel Group | B Corp™
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to be comfortable with metrics like CAC, ROAS, and conversion rates. Brush up on these figures before your interview, and be ready to discuss how you've used them to drive growth in previous roles.
✨Showcase Your Leadership Skills
This role involves leading teams and managing relationships with senior stakeholders. Prepare examples that highlight your leadership style, how you’ve developed team capabilities, and how you’ve influenced cross-functional teams to achieve marketing goals.
✨Prepare for Data-Driven Discussions
Expect to dive deep into data during your interview. Be ready to explain how you've turned complex data into actionable insights in the past. Think of specific campaigns where your data-led decisions made a significant impact on performance.
✨Align with Company Values
Inside Travel Group values knowledge, friendliness, and integrity. Familiarise yourself with these values and think about how your personal values align with them. Be prepared to discuss how you embody these traits in your work and interactions.
