Senior Creative and Design Manager in London

British Airways is entering an exciting new chapter, with design and creativity playing a defining role in shaping the future of our brand and customer experience.

From the aircraft cabins and lounges that our customers experience to the stories we tell and the identity that connects it all, our ambition is to create distinctive, beautifully considered experiences at every touchpoint.

At the heart of this is our in‑house Creative Studio, bringing together talented creatives, designers and content specialists to champion creative excellence across the business.

About the role

We’re looking for a Senior Creative & Design Manager to help shape that future, providing creative and design direction across brand identity, product experience and content.

You’ll lead and inspire our creative talent, develop our in‑house capabilities and champion exceptional craft and design excellence, shaping how British Airways looks, feels and comes to life for millions of customers around the world.

What you’ll do

As a senior creative leader, you’ll help set the creative and design direction across brand, product, content and physical customer experiences, leading a multidisciplinary team to deliver distinctive, relevant and beautifully executed work.

You’ll combine strategic creative leadership with a hands‑on approach to design and art direction, shaping concepts, developing ideas and working closely with the team to elevate creative execution across every discipline.

You’ll be an influential voice for design across British Airways, partnering with senior stakeholders and leading relationships with external creative agencies, design partners and specialist suppliers.

You’ll set the ambition, challenge thinking and ensure the work reflects the quality and creativity expected of one of the world’s most recognisable airline brands.

• Key duties
• Provide creative and design leadership across brand, product, content and physical customer experiences.
• Lead, develop and inspire a multidisciplinary design team, building capability for the future.
• Evolve and protect the British Airways brand identity while ensuring it continues to feel distinctive and relevant.
• Champion and help evolve the British Airways Design Blueprint, establishing a coherent set of design principles that shape how our brand looks, feels and is experienced across every customer touchpoint.
• Lead relationships with external agencies, design partners and specialist suppliers, ensuring exceptional standards of creative thinking and execution.
• Lead creative concept development and art direction across design, photography, film, CGI and immersive content, championing exceptional craft, storytelling and innovation.
• Champion the responsible adoption of Generative AI and emerging creative technologies, exploring opportunities to enhance creativity, innovation and production capabilities.
• Influence senior stakeholders and driving strong design decision‑making across complex programme.

About you

You’ll be an established leader with the confidence to set a vision, inspire talented people and influence at senior level.

You’ll bring a strong background in design and content, with an understanding of product and experience design, and the ability to connect strategic creative thinking with exceptional execution.

You’ll have outstanding creative judgement, strong conceptual design and art direction skills and a passion for delivering beautifully crafted work.

You’ll understand that great design isn’t just about how something looks, but how it works, feels and is experienced by the customer.

You’ll recognise both the responsibility and opportunity of shaping a globally recognised brand, where creative decisions can influence the experiences and perceptions of millions of customers across the world.

You’ll bring

• Significant experience in a senior creative or design leadership role.
• A strong track record of leading, inspiring and developing multidisciplinary teams.
• Experience managing influential relationships with creative agencies, design consultancies and specialist suppliers.
• The confidence to set creative direction, challenge thinking and maintain exceptionally high standards.
• A strong understanding of product, industrial or environmental design, with experience connecting brand and creative thinking to physical customer experiences such as interiors, automotive, transport or retail.
• The ability to connect brand strategy, storytelling, product design and customer experience.
• Strong stakeholder management, communication and influencing skills.
• Experience operating across complex programmes with multiple stakeholders and delivery considerations.
• A strong creative portfolio demonstrating both conceptual thinking and high‑quality delivered work.
• What you can expect

We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights.

You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you.

We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work.

Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves.

We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.