Reporting to the Head of Sales, the successful candidate will have a passion for the beauty industry. In partnership with HQ teams, you will oversee all aspects of the day-to-day running of the Givenchy Beauty site. You will be pivotal in delivering a game changing, ambitious programme of works and will be highly motivated to build the success story of Givenchy’s digital performance. You will be obsessed with sales & performance, operate with a ‘test & learn’ mind set, and be responsible for accelerating the business by devising and executing commercial and traffic acquisition strategies to attain KPI and profitability metrics. You should have a customer centric approach and aim to deliver a frictionless, best-in-class client experience driven by strong brand story telling executed to the highest standards.
MAIN RESPONSIBILITIES
- You will be responsible for the definition, creation and driving of the eCommerce & CRM strategy and full year trade activation
- Build launch 360s in synchronisation with marketing to deliver comprehensive launch and sustain moments.
- Collaborate with Givenchy HQ on localising content on the website
- Manage the sample and gifting strategies to drive discovery and conversion.
- Manage the local e-commerce site, tracking performance on a daily basis
- Update the site, including visual, merchandising, pages. Maintain daily site checks for any bugs, errors, and/or needed optimisations to support sales.
- Build and submit business cases to Givenchy HQ for new site features and other optimisations
Traffic Acquisition & Customer Acquisition
- Manage & optimise all Search territories: SEO & SEA. Conduct a benchmark best practices regarding Search in U.K.
- Manage & drive UK Loyalty programme and encourage client retention through CRM. Work to drive key KPIs.
- Align on email, SMS, campaigns, optimisations, & development of the full year schedule
- In collaboration with the agency, define a strategy for SEA to determine the most relevant budget allocation based
- Identify trends and insights to achieve maximum ROI and maximum acquisition volume on campaigns with our partner agency and headquarters.
- Media management: build, plan and implement the most efficient strategy to drive traffic, conversion and revenue on the ecommerce site, according to the given budget.
Job responsabilities
Reporting & Forecasting
- Prepare weekly e-commerce retail and wholesale commentary, tracking sales vs target and pivoting plans to ensure targets are met
- Prepare a detailed Monthly givenchybeauty uk analysis including competitor insights, with a detailed MTD & YTD sales & KPIs by category as well as flagging risks and opportunities
- Forecast and simulate annual, monthly, and weekly sales and expenses needed to achieve sales ambitions whilst attaining profitability targets. Continue to reforecast based on performance to achieve maximum results.
- Report and analyse media performance from digital initiatives: traffic, conversion, customer trends to keep improving and tracking digital strategies
- Work closely with Marketing & the wider Commercial team to forecast all new launch product quantities for e-commerce channel.
Lead, Manage & Inspire
- Coach and develop direct reports giving regular feedback on performance as well as ad-hoc training session to allow team to develop, upskill and progress.
Customer Service & Operations
- Work closely with the demand planner to assure eCommerce inventory levels to support sales forecasts and oversee appropriate adjustments to the site.
- Partner with LVMH PC UK warehouse team and LVMH PC UK operations teams to ensure on-time delivery of orders and an on-brand client experience at every touch point. As well as delivering full, immersive brand training sessions to ensure brand packaging standards, guidelines and codes are deployed, maintained and are consistent.
- Partner with LVMH CS Central services to ensure that Givenchy UK Clients are receiving best in class service. Create action plans to improve processes and procedures where necessary. Ensure that communications from the CS team are responded to as a priority so they are supported to resolve client issues with speed and efficiency.
Profile
Person Specification
- Strong e-commerce experience and understanding of e-commerce management
- Knowledge of the UK Market.
- Knowledge of UK Beauty Industry.
- Good understanding of and appreciation for the luxury goods industry
- Personal affinity with Givenchy
- Senior management potential, with strong personal impact
- Great attention to detail
- Able to deliver and manage vision and purpose
- Solid skills in the deployment of SEM campaigns (CPC, CPA, CPL ...) and experience in SEO developments
- Ability to analyse large volumes of data and communicate these results to Leadership
- Strong project management ability: rigor, management of priorities, strength of proposal, timelines, definition of clear objectives, delivering key insights on analytical questions in a timely manner.
- Proficient in Microsoft Office Suite; Excel and PowerPoint required
- Must be highly organised and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
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E-commerce & CRM Manager employer: Inside Lvmh
Louis Vuitton is an exceptional employer, offering a dynamic work culture that values precision and collaboration in the heart of London. Employees benefit from comprehensive training and growth opportunities within the luxury retail sector, alongside a commitment to maintaining the highest brand standards. Working here means being part of a prestigious brand that not only prioritises employee development but also fosters a supportive environment where excellence is celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce & CRM Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Inside Lvmh are looking for when hiring for a E-commerce & CRM Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Inside Lvmh for the E-commerce & CRM Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Inside Lvmh as a E-commerce & CRM Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Inside Lvmh’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-commerce & CRM Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Inside Lvmh, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Inside Lvmh's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Inside Lvmh. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Inside Lvmh
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Inside Lvmh uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Inside Lvmh. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
