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For Companies At a Glance
- Tasks: Support CRM campaigns, manage loyalty programmes, and produce performance reports.
- Company: Join an iconic luxury beauty brand known for its innovative client experiences.
- Benefits: Enjoy a collaborative work environment with opportunities for personal growth and development.
- Why this job: Be part of a dynamic team that values creativity and delivers exceptional client experiences.
- Qualifications: 2 years in CRM or similar roles; strong communication and organisational skills required.
- Other info: Passion for beauty and luxury retail is essential.
The predicted salary is between 30000 - 42000 £ per year.
The CRM & Clienteling Coordinator will support the CRM & Clienteling team with CRM & Clienteling campaigns, the Guerlain&You loyalty programme and reporting on the impact of activities.
The CRM & Clienteling Coordinator plays a crucial role in the successful execution of CRM & Clienteling initiatives. Working collaboratively across various teams, ensuring the seamless coordination of campaign elements whilst adhering to established brand guidelines to meet commercial targets. This role also encompasses the monitoring of loyalty programme stock levels to ensure efficient resource allocation and, producing comprehensive reports & monitoring campaigns to assess effectiveness and to track activities.
The ideal candidate is a collaborative and resourceful individual with good communication skills who enjoys working across teams to deliver successful campaigns. They are able to work effectively with a brief, coordinating across various team touchpoints, and possess a genuine passion for CRM & Clienteling communications and delivering an exceptional client experience in an iconic luxury beauty brand.
Job responsabilities
CRM & Communications Initiatives
- Support the CRM & Clienteling Manager and Intern with the delivery of the CRM & Clienteling Communications Calendar and CRM initiatives:
- Coordinate the end-to-end CRM & Clienteling communication (Email, SMS, Clienteling App BeeGold & Direct Mail) delivery, ensuring on-time execution by overseeing briefing, HQ creative adaptation, proofing, targeting, and deployment and working closely with internal teams and the communications agency
- Develop bespoke CRM & Clienteling communications by executing pre-defined campaign plans, collaborating with internal teams to gather necessary elements, creating on-brand creative, securing approvals, and managing workflow to ensure timely delivery
- Maintain and update email creative, utilising the Dartagnan email creative tool
- Execute direct mail campaigns by partnering with printing agencies to fulfil direct mailers and prepare associated gifting materials
- Provide logistical support for clienteling campaigns, including managing stock, coordinating gift preparation, and ensuring timely delivery to stores and clients
- Collaborate with UK Sales team members and CRM teams to develop and deliver bespoke CRM & Clienteling communications for retail partners by working from provided instructions, collaborating with internal teams to gather necessary elements, securing approvals and ensuring timely delivery of these initiatives
- Assist the CRM & Clienteling Manager with database management tasks and data acquisition initiatives as required
Loyalty Programme
- Assist the CRM & Clienteling Manager with day-to-day operations to deliver an excellent client experience of the loyalty programme in-store and online:
- Oversee weekly loyalty gift orders, ensuring timely and accurate processing
- Supervise loyalty programme stock inventory to ensure consistent stock fulfilment and availability for the loyalty programme, both online and in-store
Reporting
- Assist the CRM & Clienteling Manager with regular reporting to provide visibility of resource allocation and monitor overall impact:
- Use a campaign tracker to monitor CRM & Clienteling campaign activity, ensuring efficient resource allocation and sharing across teams
- Produce reports on CRM & Clienteling campaigns\’ performance using Google Analytics, CRM BI, and ad hoc data extracts to assess overall effectiveness and disseminate findings across the business
POSITION WITHIN THE ORGANISATION
Reports to
- CRM & Clienteling Manager
Direct Reports
- None
Internal Interactions:
- UK Sales team
- UK Marketing teams
- UK Retail team
- UK Logistics team
- International CRM/Digital teams (Paris)
- International Client Services team (Paris)
External
- Retail Partners
Profile
PERSON SPECIFICATION
- Previous experience using CRM campaign tools desirable (Email creative platforms and Adobe Campaign)
- Adept at learning and using new digital platforms (including Dartagnan)
- Experience in briefing and working with agencies
- Excellent written and verbal communication, and relationship-building skills
- Aptitude for analysis and reporting (previous experience with Google Analytics and PowerBI desirable)
- Strong organisational skills; autonomous
- Proactive, adaptable, resilient
- Strong language and communication skills
- Proficient in Microsoft Office (e.g. Excel, Word, PowerPoint)
Profile
- Experience in/ aptitude for operational tasks (logistics)
- Minimum 2 years experience in CRM/Similar role in luxury goods in the retail industry and or FMCG
- Knowledge and understanding of the UK luxury retail market and consumer; interest in CRM & Clienteling
- Bachelor’s degree or Business Studies equivalent
- Inherent interest and passion for beauty
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CRM & Clienteling Coordinator employer: Inside Lvmh
Contact Detail:
Inside Lvmh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Clienteling Coordinator
✨Tip Number 1
Familiarise yourself with CRM tools and platforms mentioned in the job description, such as Dartagnan and Adobe Campaign. Having hands-on experience or even a basic understanding of these tools can set you apart during discussions.
✨Tip Number 2
Showcase your ability to collaborate across teams by preparing examples of past projects where you successfully coordinated with different departments. This will demonstrate your teamwork skills, which are crucial for this role.
✨Tip Number 3
Brush up on your analytical skills, especially with Google Analytics and PowerBI. Being able to discuss how you've used data to drive decisions in previous roles will highlight your aptitude for reporting and analysis.
✨Tip Number 4
Express your passion for the beauty industry and luxury retail during your interactions. Research current trends in the luxury beauty market and be ready to share your insights, as this will show your genuine interest in the brand.
We think you need these skills to ace CRM & Clienteling Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and clienteling. Emphasise any previous roles where you coordinated campaigns or worked with loyalty programmes, showcasing your skills in communication and collaboration.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and your understanding of luxury retail. Mention specific examples of how you've successfully executed CRM initiatives or managed client relationships in the past.
Showcase Analytical Skills: Since the role involves reporting and analysis, include any experience you have with tools like Google Analytics or PowerBI. Highlight how you've used data to assess campaign effectiveness and make informed decisions.
Demonstrate Team Collaboration: The job requires working across various teams, so provide examples of how you've successfully collaborated with different departments. This could include coordinating with marketing, sales, or logistics teams to deliver successful campaigns.
How to prepare for a job interview at Inside Lvmh
✨Show Your Passion for CRM & Clienteling
Make sure to express your genuine interest in CRM and clienteling during the interview. Share examples of how you've successfully engaged with clients or managed campaigns in the past, especially in the luxury retail sector.
✨Demonstrate Your Organisational Skills
Since this role requires strong organisational abilities, be prepared to discuss how you manage multiple tasks and projects simultaneously. Use specific examples to illustrate your approach to prioritising and coordinating various elements of a campaign.
✨Familiarise Yourself with Relevant Tools
Brush up on your knowledge of CRM tools and platforms mentioned in the job description, such as Google Analytics and email creative platforms. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Prepare for Team Collaboration Questions
As the role involves working closely with various teams, be ready to share experiences where you've successfully collaborated with others. Highlight your communication skills and how you build relationships across different departments to achieve common goals.
