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For Companies At a Glance
- Tasks: Lead social media strategies for personal care brands and create engaging content.
- Company: Join OLIVER, a pioneer in bespoke marketing solutions with a global reach.
- Benefits: Enjoy a hybrid work model, sustainability training, and a creative work environment.
- Why this job: Be the voice of brands, driving cultural relevance and creativity in social media.
- Qualifications: Experience in social media management, strong writing skills, and knowledge of video content creation.
- Other info: OLIVER values inclusivity and sustainability, aiming to make a positive impact.
The predicted salary is between 28800 - 43200 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
About The Role
Working in partnership with our client, you'll be the social catalyst behind conversations that elevate everyday personal care products into memorable brand experiences. Working at the intersection of brand strategy and cultural relevance, you'll translate strategic briefs into compelling social content that resonates with audiences. We're looking for someone who understands brand personality and can easily translate it into conversations on social media. Success means creating distinctive social moments that make our brands stand out in crowded feeds.
What You Will Be Doing
- Lead and execute social-first content strategy across assigned Personal Care brands
- Develop and execute 'Always On' social approaches across paid and organic channels
- Identify and capitalise on cultural moments to maximise brand relevance
- Work with insights teams to identify trends and inform creative direction
- Manage social communities and embed brands in relevant conversations
- Collaborate with in-house Content Creators and GenAI designers to develop and optimise content at scale
- Oversee content creation and optimisation across multiple social platforms
- Implement messaging hierarchy for social communities
- Ensure content aligns with brand guidelines while maintaining cultural relevance
- Receive and interrogate briefs from clients and support in brief development
- Coordinate with the Personal Care Centre of Excellence team, sharing highlights and results for your market
- Help to craft Tone of Voice guidance for FAQ and copy for brand's social channels
- Support in development in social channel strategy workstreams
- Plan and create social content calendars
- Present content ideas and brand social strategy to clients
You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.
What You Need To Be Great In This Role
- Proven experience in social media management for consumer brands
- Strong understanding of social-first content development
- Creative flair and excellent written communications skills and great copywriting
- Strong expertise in video content creation (TikTok, Reels, YouTube shorts)
- Experience / familiarity with AI-powered content creation tools and optimisation
- Deep knowledge of social platform best practices and emerging trends
- Excellent project management and stakeholder communication skills
- Understanding of social listening and trend identification
- Experience in managing influencer marketing campaigns
- Ability to analyse social performance data and optimise accordingly
- Knowledge of paid social media planning and execution
- Cultural awareness and trend-spotting capabilities
- Works well under pressure
- Ideally, experience and understanding in FMCG/beauty/personal care brand categories
- Strong stakeholder management skills across departments
- Knowledge of social commerce and conversion strategies
- Experience managing multiple brand voices simultaneously
You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.
Our Values Shape Everything We Do
- Be Ambitious to succeed
- Be Imaginative to push the boundaries of what’s possible
- Be Inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be Results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Sr. Social Media Manager employer: INSIDE IDEAS GROUP LTD
Contact Detail:
INSIDE IDEAS GROUP LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially within the personal care sector. Follow industry leaders and brands on platforms like Instagram and TikTok to understand what content resonates with audiences.
✨Tip Number 2
Engage with the brand's existing social media channels before applying. Comment on posts, share your thoughts on their content, and demonstrate your understanding of their brand voice and personality.
✨Tip Number 3
Network with current or former employees of INSIDE IDEAS GROUP LTD on LinkedIn. Ask them about their experiences and any insights they can share about the company culture and expectations for the Sr. Social Media Manager role.
✨Tip Number 4
Prepare to discuss how you would leverage AI tools in your social media strategy during interviews. Highlight any experience you have with such technologies and how they can enhance content creation and audience engagement.
We think you need these skills to ace Sr. Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly for consumer brands. Emphasise your creative flair and any specific achievements in developing social-first content strategies.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of brand personality and how you can translate that into engaging social media conversations. Mention your familiarity with AI-powered content creation tools and your ability to analyse social performance data.
Showcase Your Creativity: Include examples of past social media campaigns you've led or contributed to. If possible, provide links to your work, especially if it involves video content creation on platforms like TikTok or Instagram Reels.
Highlight Cultural Awareness: Demonstrate your knowledge of current trends and cultural moments that could be leveraged for brand relevance. This shows that you are not only skilled but also aware of the broader social landscape.
How to prepare for a job interview at INSIDE IDEAS GROUP LTD
✨Showcase Your Social Media Savvy
Make sure to highlight your experience in managing social media for consumer brands. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved. This will demonstrate your understanding of social-first content development.
✨Demonstrate Cultural Awareness
Since the role involves identifying cultural moments, come prepared with examples of how you've successfully capitalised on trends in the past. Discuss how you stay updated on emerging trends and how you can apply this knowledge to enhance brand relevance.
✨Prepare for Creative Discussions
Expect to engage in conversations about creative content ideas. Bring a few examples of social content you've created that align with brand personality and tone. This will showcase your creative flair and ability to translate strategic briefs into compelling social content.
✨Understand the Role of AI in Social Media
Familiarise yourself with AI-powered content creation tools and be ready to discuss how they can optimise social media strategies. Highlight any experience you have with these tools, as it shows you're aligned with the company's innovative approach to marketing.
