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- Tasks: Lead CRO strategies to boost digital conversions and enhance user experiences.
- Company: Join OLIVER, a pioneer in bespoke marketing solutions for global brands since 2004.
- Benefits: Enjoy a collaborative work culture, mentorship opportunities, and a focus on sustainability.
- Why this job: Be part of an innovative team driving impactful results with cutting-edge AI technology.
- Qualifications: Experience in CRO, A/B testing, and strong analytical skills are essential.
- Other info: This is a 9-month contract role based in London, with a focus on North America.
The predicted salary is between 60000 - 77000 £ per year.
Senior Conversion Rate Optimization (CRO) Manager
Join to apply for the Senior Conversion Rate Optimization (CRO) Manager role at INSIDE IDEAS GROUP LTD
Senior Conversion Rate Optimization (CRO) Manager
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Join to apply for the Senior Conversion Rate Optimization (CRO) Manager role at INSIDE IDEAS GROUP LTD
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Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we\’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Senior Conversion Rate Optimization – 9 Month FTC (North America)
Location: London, England, United Kingdom
Hours: 12pm – 7.30pm
About The Role
We are seeking a Senior CRO Manager to join our strategic partnership with a prominent international B2B events organisation, supporting their North American division.
As a vital member of a 12-person team, you will contribute significantly to maximising the effectiveness of our client\’s digital assets through rigorous optimisation and data-driven strategies.
In this contract role, you serve as both an architect and executor— you’ll be an experienced CRO practitioner with a keen understanding of data, user behaviour, and digital marketing. You’ll be passionate about optimising digital experiences to drive conversions and impact business outcomes.
Our client is a leader in their industry, known for their ambition and innovation. They seek a collaborative partner to help them achieve their strategic goals, and this position is central to fulfilling those objectives.
What You Will Be Doing
- Strategy Development: Design and implement comprehensive CRO strategies that align with business goals. This involves identifying areas of opportunity on the website and digital platforms to improve conversion rates.
- Data Analysis: Use tools like Google Analytics, heatmaps, and user feedback to analyse user behaviour and identify barriers to conversion. This analysis informs tests and changes to website design or content.
- A/B Testing and Experimentation: Plan, execute, and analyse A/B tests and multivariate tests to understand which changes lead to improvements in conversion rates. Analyse test results and provide actionable insights to improve user experience and conversion rates
- User Experience Optimisation: Collaborate with web managers and website team to ensure that website improvements not only convert better but also enhance the overall user experience.
- Collaboration with Stakeholders: Work closely with marketing, product, and design teams to ensure CRO initiatives align with broader marketing and business objectives.
- Performance Tracking and Reporting: Develop and maintain reports on conversion performance metrics, providing insights and recommendations to stakeholders.
- Continuous Improvement: Foster a culture of continuous improvement by regularly updating optimisation strategies based on test results and emerging trends.
- Mentorship and Leadership: Lead and mentor within the team, guiding their professional development and ensuring alignment with strategic goals
- You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
What You Need To Be Great In This Role
- Advanced understanding of CRO best practices and methodologies
- Proven experience with A/B and multivariate testing tools e.g. Adobe Target
- Strong analytical skills with experience in tools such as Google Analytics, Adobe Analytics, and Hotjar
- Excellent Excel skills
- Strong understanding of HTML, CSS, JavaScript, and other relevant technologies
- You can be the change – you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
Req ID: 14223
Our Values Shape Everything We Do
BeAmbitious to succeed
BeImaginative to push the boundaries of what’s possible
BeInspirational to do groundbreaking work
Bealways learningand listening to understand
BeResults-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.
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Senior Conversion Rate Optimization (CRO) Manager employer: INSIDE IDEAS GROUP LTD
Contact Detail:
INSIDE IDEAS GROUP LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Conversion Rate Optimization (CRO) Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Conversion Rate Optimisation (CRO). Follow industry leaders on social media and read relevant blogs to stay updated. This knowledge will help you speak confidently about current practices during interviews.
✨Tip Number 2
Network with professionals in the CRO field. Attend webinars, workshops, or local meetups to connect with others who share your interests. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully implemented CRO strategies. Highlight your analytical skills and how you've used data to drive decisions. Real-world examples will demonstrate your expertise and problem-solving abilities.
✨Tip Number 4
Show your passion for user experience by researching the company’s digital assets. Identify areas for improvement and be ready to share your ideas during the interview. This proactive approach will showcase your commitment to enhancing their conversion rates.
We think you need these skills to ace Senior Conversion Rate Optimization (CRO) Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion rate optimisation, A/B testing, and data analysis. Use specific examples that demonstrate your success in improving conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRO and how your skills align with the role. Mention your understanding of user behaviour and digital marketing, and how you can contribute to the company's goals.
Showcase Analytical Skills: Emphasise your proficiency with tools like Google Analytics and Adobe Target. Provide examples of how you've used these tools to analyse data and implement successful optimisation strategies.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with marketing, product, or design teams to achieve common objectives.
How to prepare for a job interview at INSIDE IDEAS GROUP LTD
✨Showcase Your Analytical Skills
As a Senior CRO Manager, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific tools you've used, like Google Analytics or Hotjar, and share examples of how your analysis led to successful optimisation strategies.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key part of the role, come ready to talk about your experience with various testing tools. Share insights from past tests, including what worked, what didn’t, and how you adapted your strategies based on the results.
✨Understand User Experience Principles
User experience is crucial in conversion rate optimisation. Be ready to discuss how you've collaborated with design and web teams to enhance user journeys. Highlight any specific projects where your input significantly improved user engagement.
✨Align with Company Values
INSIDE IDEAS GROUP LTD values ambition, imagination, and inclusivity. Familiarise yourself with these values and think of examples from your career that reflect these principles. Showing that you resonate with their culture can set you apart from other candidates.
