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- Tasks: Lead creative direction for innovative automotive content using GenAI and CGI technologies.
- Company: Join OLIVER, a pioneering agency transforming marketing with cutting-edge AI solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of automotive content and push creative boundaries with emerging tech.
- Qualifications: 7+ years in art direction, strong portfolio, and expertise in GenAI and CGI.
- Other info: Be part of a diverse team committed to sustainability and innovation.
The predicted salary is between 48000 - 72000 £ per year.
Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we are at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
About The Role
Working with a leading global automotive manufacturer, the Senior GenAI Art Director will lead the creative direction of next-generation automotive content across stills, film, CGI, and AI-driven workflows. This role combines high-end automotive craft with emerging generative AI and real-time CGI technologies, shaping visually striking, scalable content across multiple channels. You will define creative standards, direct production teams, and help evolve how GenAI and advanced CGI are embedded into the wider creative ecosystem.
What You Will Be Doing
- Lead creative direction for automotive stills, video, CGI, and GenAI-generated content from concept to final delivery.
- Direct CGI and post-production teams, with exposure to real-time CGI workflows (e.g. Unreal Engine).
- Define, test, and implement GenAI workflows across ideation, content creation, versioning, and adaptation.
- Collaborate closely with designers, motion teams, producers, technologists, and external partners.
- Ensure all output meets the highest standards of automotive realism, brand consistency, and visual craft.
- Translate brand strategy into compelling creative direction across campaigns and platforms.
- Present creative vision, treatments, and work-in-progress confidently to senior stakeholders and clients.
- Stay at the forefront of GenAI, CGI, real-time rendering, and automotive content innovation.
- Contribute to the ongoing evolution of creative best practice and production efficiency across the business.
What You Need To Be Great In This Role
- Proven experience as a Senior Art Director within the automotive sector, with a strong portfolio of stills and film.
- Demonstrated ability to direct CGI content, ideally including real-time CGI environments.
- Strong understanding of GenAI tools, platforms, and workflows, and how to apply them creatively, responsibly, and at scale.
- Proficiency in Adobe Creative Cloud for both image and video editing (Photoshop, Illustrator, After Effects, Premiere).
- Exceptional eye for detail, composition, lighting, and automotive realism.
- Experience working across complex, integrated production pipelines.
- Confident communicator with the ability to inspire teams and articulate creative vision clearly.
- Curious, forward-thinking mindset with a passion for emerging technologies and innovation.
- 7+ years' experience in art direction, ideally spanning automotive, CGI, and advanced digital production.
Our Values Shape Everything We Do
- Be ambitious to succeed.
- Be imaginative to push the boundaries of what's possible.
- Be inspirational to do groundbreaking work.
- Be always learning and listening to understand.
- Be results-focused to exceed expectations.
- Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Senior GenAI Art Director (Automotive) in London employer: INSIDE IDEAS GROUP LTD
Contact Detail:
INSIDE IDEAS GROUP LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior GenAI Art Director (Automotive) in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people know you’re looking for a role, the better your chances of landing that dream job.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially in automotive and CGI. When you get the chance to chat with potential employers, let your creativity shine through your projects.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their needs, especially in GenAI and advanced CGI. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior GenAI Art Director (Automotive) in London
Some tips for your application 🫡
Showcase Your Creative Flair: When you're putting together your application, make sure to highlight your creative projects. We want to see your unique style and how you've pushed boundaries in your previous roles, especially in the automotive sector.
Tailor Your Portfolio: Your portfolio should reflect the specific skills mentioned in the job description. Focus on showcasing your experience with CGI, GenAI, and any real-time rendering work. This will help us see how you can fit into our innovative team.
Be Clear and Concise: While we love creativity, clarity is key in your written application. Make sure your ideas are communicated effectively, so we can easily understand your vision and how it aligns with our goals at OLIVER.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at INSIDE IDEAS GROUP LTD
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in GenAI and CGI, especially as they relate to the automotive industry. Brush up on your portfolio and be ready to discuss specific projects where you’ve successfully integrated these technologies.
✨Showcase Your Leadership Skills
As a Senior GenAI Art Director, you’ll need to lead teams effectively. Prepare examples of how you’ve directed production teams in the past, particularly in high-pressure situations. Highlight your ability to inspire creativity and maintain high standards.
✨Communicate Your Vision
Practice presenting your creative vision clearly and confidently. You might be asked to pitch ideas or treatments during the interview, so think about how you can articulate your concepts in a way that resonates with both technical and non-technical stakeholders.
✨Embrace the Company Values
Familiarise yourself with OLIVER’s values and think about how they align with your own. Be prepared to discuss how you embody these values in your work, especially around ambition, imagination, and inclusivity. This will show that you’re not just a fit for the role, but also for the company culture.
