Senior Digital & Social Strategy Lead in London

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

We’re looking for an agile, culture-first, insights-led Senior Strategist to join our in-house OLIVER team, partnering closely with our clients in the FMCG category, across various brands. This is a pivotal role helping to shape strategic thinking for a portfolio of well-known brands going through an exciting new phase of growth and transformation.

As Senior Strategist, you’ll lead the development of digital and social strategy – providing the strategic backbone across creative output, through-the-line activity, brand storytelling, and social-first campaigns. You’re someone who loves to connect audience understanding and cultural relevance with business impact, bringing entrepreneurial energy, intellectual rigour, and a clear point of view to every brief, regardless of scale.

What You Will Be Doing

• Act as the strategic lead for digital and social workstreams, providing clear, insight-driven direction for creative and content teams.
• Develop strategies rooted in audience understanding, data, and cultural context.
• Translate complex research and performance data into actionable, inspiring strategic narratives.
• Apply strategic frameworks that connect brand, content, and media to drive engagement and effectiveness.
• Identify opportunities for optimisation across audience targeting, creative formats, and performance measurement.
• Champion innovation, exploring how generative AI tools can enhance research, insight generation, and strategic thinking.
• Present and defend recommendations confidently, influencing internal and client stakeholders.
• Help evolve the ongoing strategic standards and practices within the embedded team.

What You Need To Be Great In This Role

• 7+ years of experience as a Digital/Social Strategist.
• Creative agency experience is a plus.
• Has experience leading strategy for sole accounts independently on a day-to-day basis.
• Complete fluency in the digital and social ecosphere.
• Strong analytical and critical thinking skills.
• Energetic and highly proactive.
• Outstanding communication and written skills.
• Must be knowledgeable of trends in digital and social, how to apply them in communications, and be able to stay up-to-date with trends across various target audiences.
• Must be entrepreneurial in mindset and can understand people’s needs, identify opportunities & build relationships with internal and external stakeholders to act on them.
• Adapt quickly to work on many different types of digital and social projects concurrently.
• Must have working knowledge of best practices in digital and social across major platforms with the ability to develop custom strategies based on the unique needs of our client.

Our Values Shape Everything We Do

• Be Ambitious to succeed.
• Be Imaginative to push the boundaries of what’s possible.
• Be Inspirational to do groundbreaking work.
• Be always learning and listening to understand.
• Be Results-focused to exceed expectations.
• Be actively pro-inclusive and anti-racist across our community, clients and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.