Senior Conceptual Designer (Maternity Cover) in Kingston

Join to apply for the Senior Conceptual Designer (Maternity Cover) role at INSIDE IDEAS GROUP LTD. Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we are at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work.

About The Role

Working in partnership with our client, we are seeking a Senior Conceptual Generative AI Art Director / Designer. In this role, you will drive scalable, high‑craft content for world‑famous brands across beauty, home care, and foods. You will shape how the client uses generative AI to create on‑brand visuals, motion, and campaign assets across social, e‑commerce, retail media, and digital channels. Based in Kingston (hybrid), you will lead creative direction and design for priority brands and always‑on programmes. Your expertise in design craft and AI‑enhanced production will raise quality, speed up delivery, and improve effectiveness, ensuring distinctive work that is brand‑safe and rights‑clear. We support flexible working and are open to different arrangements.

What You Will Be Doing

• Lead concepting and art direction for AI first and hybrid campaigns that improve brand distinctiveness and performance.
• Design repeatable AI pipelines (prompt libraries, reference sets, LoRA/ControlNet setups) that produce consistent, on‑brand results.
• Create key visuals, product renders, packshots, social content, storyboards, styleframes and motion loops for priority channels.
• Spearhead pilots in personalisation and content at scale for e‑commerce and retail media, improving speed‑to‑live and ROI.
• Build and mentor designers, motion specialists and editors, fostering a learning culture and clear quality standards.
• Collaborate with brand teams, creatives, producers, strategists, legal and procurement to ensure rights, approvals and governance.
• Transform CADs, pack shots, ingredient imagery, UGC and legacy assets into new campaign‑ready content.
• Shape genAI guidelines for brands, including metadata, disclosure, watermarking and accessibility considerations.
• Stay ahead of AI and design developments; turn trends into tested prototypes, toolkits and training for the wider team.
• Deliver work that lifts priority KPIs (attention, CTR, add‑to‑cart, watch‑through) while reducing cost, timelines and production footprint.

What You Need To Be Great In This Role

• A portfolio showing standout generative‑AI work and high craft design across social, e‑commerce and motion, ideally for large consumer brands.
• Mastery of prompt design, reference control and post‑production to achieve repeatable, on‑brand outcomes.
• Proven ability to take ideas from moodboard to final delivery, directing synthetic or live action as needed.
• Expertise with tools such as Midjourney, Stable Diffusion/SDXL (e.g., ComfyUI or Automatic1111), Adobe Firefly, Photoshop Generative Fill, Runway, After Effects and Premiere Pro; familiarity with ControlNet, IPAdapter, and LoRA training is a plus.
• Experience leading end‑to‑end creative production at scale, including versioning, file hygiene, accessibility checks and DAM handover.
• A talent for presenting ideas and explaining AI methods to non‑technical stakeholders, with clear, constructive feedback.
• The ability to collaborate across disciplines, plan calmly under pressure and resolve ambiguity with practical choices.
• An eye for responsible AI: data provenance, licences, bias mitigation, likeness and trademark considerations, and brand safety.
• Professional proficiency in English and confidence working with global stakeholders.

Qualifications: formal degrees are welcome but not required. Equivalent experience counts. Experience can come from work, study, volunteering or self‑directed learning.

Our Values Shape Everything We Do

• Ambitious to succeed.
• Imaginative to push the boundaries of what’s possible.
• Inspirational to do groundbreaking work.
• Always learning and listening to understand.
• Results‑focused to exceed expectations.
• Actively pro‑inclusive and anti‑racist across our community, clients and creations.

Equal Opportunity & EEO Statement

OLIVER, a part of the Brandtech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.