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- Tasks: Manage and optimise eight event websites for a leading B2B client.
- Company: Join OLIVER, a pioneer in bespoke in-house marketing solutions with a global reach.
- Benefits: Enjoy a collaborative culture, remote work options, and opportunities for professional growth.
- Why this job: Be part of a cutting-edge team driving digital innovation and enhancing customer experiences.
- Qualifications: 5+ years in digital marketing, strong web management skills, and experience in B2B environments required.
- Other info: Commitment to sustainability and diversity is essential; training provided.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the role at INSIDE IDEAS GROUP LTD. Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
About The Role
Working in partnership with our client (an internationally known B2B organisation), the Website Manager will oversee the content, updates, optimisation, and the running of our client’s eight event websites. Our client’s ambition is to offer a best-in-class digital customer experience. We are creating a Digital Centre of Excellence within the client’s pharmaceutical practice to drive digital best practices, own digital channel strategies, and grow audience engagement across all digital touchpoints. This is a great opportunity for an experienced web manager to innovate, experiment, collaborate across channels, and develop data-driven strategies to enhance customer experience and increase engagement and conversions.
Reporting to the Head of Digital Marketing, the Website Manager should have solid experience in publishing website content, ensuring quality control, and maintaining brand consistency during updates. Knowledge of web design standards and user experience is essential. You will join a team of 13 within the Digital Centre of Excellence, responsible for KPI targets like lead generation via the website. Close collaboration with SEO managers and technical skills in HTML and CSS are required.
Responsibilities include:
- Creating and maintaining webpages for our client’s event websites.
- Identifying opportunities for website performance improvements.
- Promoting an experiment-and-test mindset for continuous innovation.
- Increasing conversion rates from website visitors.
- Working with digital channels to create tailored user journeys.
- Recommending site structure improvements for clarity and visibility.
- Ensuring website accessibility for all users.
- Evaluating and recommending new web technologies.
- Implementing SEO strategies to improve rankings.
- Troubleshooting HTML and CSS issues.
- Understanding the digital marketing ecosystem and customer journeys.
- Project managing tasks and managing stakeholder expectations.
- Staying updated on emerging web technologies.
- Demonstrating excellent UX understanding.
- Experience with Adobe Experience Manager and A/B testing.
- Proficiency in Google Analytics and Adobe Analytics.
- Translating analytics data into insights and strategies.
- Excellent communication skills.
- Managing multiple projects efficiently.
- Willingness to attend sustainability training and incorporate sustainability into your work.
Qualifications for success:
- Confidence working autonomously and with third-party agencies.
- Excellent presentation skills, both written and spoken.
- Ability to collaborate with client teams while maintaining a digital agency perspective.
- Experience in the pharmaceutical sector is beneficial; B2B experience is essential.
- At least 5 years of relevant experience in a similar role within a digital marketing team.
- Commitment to environmental responsibility, social equity, and economic sustainability in your work.
Our Values:
- Ambitious to succeed
- Imaginative to push boundaries
- Inspirational for groundbreaking work
- Always learning and listening to understand
- Results-focused to exceed expectations
- Inclusive and anti-racist in our community and work
OLIVER, part of the Brandtech Group, is committed to diversity, inclusion, and sustainability. We encourage applicants from all backgrounds and are dedicated to creating an inclusive environment where everyone can thrive.
Digital/Web Marketing Manager employer: INSIDE IDEAS GROUP LTD
Contact Detail:
INSIDE IDEAS GROUP LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital/Web Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B sectors. Understanding how to leverage AI technology and data-driven strategies will set you apart as a candidate who can contribute to our innovative approach.
✨Tip Number 2
Showcase your experience with web design standards and user experience principles. Be prepared to discuss specific examples of how you've improved website performance and user engagement in previous roles.
✨Tip Number 3
Highlight your proficiency in tools like Google Analytics and Adobe Experience Manager. Being able to translate analytics data into actionable insights is crucial for this role, so come ready to share how you've done this in the past.
✨Tip Number 4
Demonstrate your ability to manage multiple projects and collaborate effectively with various stakeholders. We value excellent communication skills, so think of examples where you've successfully navigated complex project dynamics.
We think you need these skills to ace Digital/Web Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in web management and B2B environments. Emphasise your skills in HTML, CSS, and analytics tools like Google Analytics and Adobe Analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with website optimisation, user experience, and any specific projects that demonstrate your ability to drive engagement and conversions.
Showcase Your Achievements: Include specific examples of past successes in your application. Highlight metrics such as increased conversion rates or successful SEO strategies you've implemented, as these will resonate well with the hiring team.
Research the Company: Familiarise yourself with INSIDE IDEAS GROUP LTD and their unique approach to digital marketing. Understanding their values and mission will help you align your application with what they are looking for in a candidate.
How to prepare for a job interview at INSIDE IDEAS GROUP LTD
✨Showcase Your Digital Expertise
Make sure to highlight your experience with web design standards, user experience, and digital marketing strategies. Be prepared to discuss specific projects where you've successfully improved website performance or increased engagement.
✨Demonstrate Analytical Skills
Since the role requires proficiency in Google Analytics and Adobe Analytics, come ready to share examples of how you've translated data into actionable insights. Discuss any A/B testing you've conducted and the results you achieved.
✨Emphasise Collaboration and Communication
This position involves working closely with various teams, so be sure to illustrate your ability to collaborate effectively. Share experiences where you've managed stakeholder expectations or worked with third-party agencies.
✨Align with Company Values
Familiarise yourself with OLIVER's values around ambition, imagination, and sustainability. During the interview, express how your personal values align with theirs, especially regarding environmental responsibility and inclusivity.
