At a Glance
- Tasks: Lead digital marketing campaigns and analyse data to drive impactful results.
- Company: Join OLIVER, a pioneer in bespoke marketing solutions with a global reach.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on sustainability and personal development.
- Why this job: Be part of a mission-driven team reshaping workplace learning through innovative marketing.
- Qualifications: 3+ years in digital marketing, strong GA4 skills, and experience with HubSpot and Salesforce.
The predicted salary is between 40000 - 50000 € per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 200+ clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.
ROLE MISSION
Join a mission‑driven team reshaping how organisations learn, lead and change. We’re looking for a Digital Marketing Manager to own demand generation for a leading B2B partner that blends behavioural science with workplace learning. This is a rare opportunity to combine strategic, data‑led marketing with creative storytelling to drive real commercial and cultural impact across enterprise accounts — you’ll be trained and mentored to run high‑impact performance marketing campaigns end‑to‑end (paid search and social). The role is data‑heavy, so it’s perfect for someone who loves working with analytics and turning complex GA4/CRM and engagement data into clear, easy‑to‑understand insights and practical next steps.
THIS ROLE IS RIGHT FOR YOU IF
- You are a hands‑on digital marketer who enjoys both the operational and analytical sides of digital: setting up and optimising paid media, updating landing pages, maintaining campaign tracking and reporting, and supporting with marketing automation and CRM (HubSpot & Salesforce).
- You are organised, curious about data (GA4 a must), and comfortable working across stakeholders (media, analytics and creative) to deliver results.
A LITTLE BIT ABOUT THE ROLE AND TEAM
As Digital Marketing Manager you will be the daily owner of campaign delivery and optimisation. You’ll support the Senior Account Manager and Performance Marketing Manager on strategy, but will be responsible for hands‑on set‑up, pacing, creative spec delivery and on‑going optimisation across channels (LinkedIn, Google Ads, Meta, Programmatic). You’ll own full‑funnel reporting (GA4, HubSpot, Salesforce) and ensure marketing automation workflows and lead routing run smoothly. The team is cross‑functional, fast‑paced and collaborative — you’ll work closely with media planners, analytics and the creative studio.
KEY RESPONSIBILITIES
- PERFORMANCE MARKETING AND DATA: Paid Media campaign set‑up, execution & optimisation (LinkedIn, Google Ads/AdWords, Meta, Programmatic). Paid social and Search optimisation: pacing, bid/budget adjustments, creative testing and quality improvements to maximise MQLs and conversions. Reconciling campaign spend and re‑distributing budget. Escalate and coordinate with team on major optimisation decisions.
- TRACKING, QA & ANALYTICS: Ensure tracking is in place before new platforms go live; monitor and validate tracking tags and pixels (GA4 required; Tag Manager desired). Escalate tracking issues to Analytics/Accounts team and coordinate fixes with dev/analytics teams as required.
- FULL‑FUNNEL REPORTING & INSIGHT: Own full‑funnel reporting: pull data from GA4, HubSpot and Salesforce to produce campaign & MQL performance reports for stakeholders. Produce performance marketing reports and formats, add insights and recommendations to inform strategy. Analyse campaign performance across channels and present learnings to the team and client teams.
- WEBSITE & LANDING PAGE SUPPORT (PRIORITISED / AD HOC): Implement website updates: upload copy, make landing page optimisations aligned with search and SEO best practice (SEO‑friendly keywords when updating copy). Use insights from GA4 to inform landing page optimisations.
- MARKETING AUTOMATION & LEAD OPERATIONS: Ensure HubSpot and Salesforce workflows are integrated and accurate; troubleshoot front‑end marketing automation workflows across landing pages, forms and email journeys. Manage interim manual lead routing processes and ensure sales handover actions occur.
- EMAIL & CAMPAIGN SUPPORT: Review and quality assure emails that are created to be sent and reported back predominantly for webinar. Schedule and build email campaigns – without the degree of HTML coding.
- CREATIVE & ASSET MANAGEMENT: Provide creative specs and templates to the studio for asset delivery based on signed‑off media plans and media learnings. Maintain asset lists with media team to ensure consistency and timely delivery.
- COLLABORATION: Day‑to‑day owner for campaign ops and reporting — close working with Media, Analytics and Creative Studio. Maintain a culture of accountability and timely communication with internal and client stakeholders.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE
- Proven experience with GA4 (must), and comfortable pulling and interpreting analytics to drive site and campaign changes.
- Experience working with HubSpot and Salesforce (integrations and workflow troubleshooting – not backend).
- Hands‑on experience in performance marketing execution across paid channels (Google Ads, LinkedIn, Meta; programmatic) experience desirable.
- Solid Excel skills and experience building/maintaining reporting templates and pivot‑based analysis.
- Excellent attention to detail – campaign setup, tracking and lead routing require rigorous QA.
- Pragmatic, results‑focused mindset: able to prioritise quick wins while feeding into longer‑term optimisation.
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- Strong stakeholder management – confidently liaise with multiple internal teams.
- Good presentation and written communication skills – able to surface insights and recommended actions clearly.
- Comfortable working autonomously on day‑to‑day campaign operations and managing multiple priorities.
- Analytical problem solver, with a track record of improving MQL quality or campaign ROI.
- Experience with Tag Manager, basic SEO understanding (copy‑level SEO best practices) is desirable.
- Familiarity with CRMs and marketing automation troubleshooting (HubSpot/Salesforce).
PLATFORMS & TECH
- GA4 (must), Google Tag Manager (Desired).
- HubSpot, Salesforce.
- Google Ads (AdWords), LinkedIn, Meta, Programmatic platforms (Desired).
- Website CMS basics (for landing page updates).
- Excel / Google Sheets (reporting); data visualisation tools beneficial.
EXPERIENCE
3+ years in digital marketing, ideally within an agency or client‑side B2B environment.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Digital Marketing Manager employer: INSIDE IDEAS GROUP LTD
At OLIVER, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the digital marketing space. Our collaborative work culture fosters personal and professional growth, providing employees with unique opportunities to engage with cutting-edge AI technology while working alongside a diverse team of experts. Located at the heart of a global network, we offer a dynamic environment where your contributions can make a real impact, all while supporting our commitment to sustainability and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission and values. Be ready to discuss specific campaigns you've worked on!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with digital marketing, especially in performance marketing and analytics. We want to see how your skills align with our mission and the specific role.
Showcase Your Data Skills:Since this role is data-heavy, don’t shy away from showcasing your experience with GA4, HubSpot, and Salesforce. Include examples of how you've turned complex data into actionable insights — we love a good story backed by numbers!
Be Creative and Analytical:We’re looking for someone who can blend creativity with analytics. Share examples of campaigns you’ve worked on that required both strategic thinking and creative execution. Show us how you’ve optimised campaigns for better results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at INSIDE IDEAS GROUP LTD
✨Know Your Data
Since this role is data-heavy, make sure you brush up on your GA4 skills. Be prepared to discuss how you've used analytics in past campaigns and how you can turn complex data into actionable insights. Show them you can not only analyse data but also use it to drive marketing decisions.
✨Showcase Your Creativity
While the role is analytical, creativity is key in digital marketing. Prepare examples of how you've combined data with creative storytelling in previous roles. Think about campaigns where you’ve optimised paid media or landing pages and be ready to share those success stories.
✨Familiarise Yourself with Tools
Get comfortable with HubSpot, Salesforce, and Google Ads before the interview. If you have experience with Tag Manager or any other relevant tools, highlight that. Being able to speak confidently about these platforms will show you're ready to hit the ground running.
✨Prepare for Collaboration Questions
This role involves working closely with various teams, so expect questions about collaboration. Think of examples where you've successfully worked with media planners, analytics, or creative teams. Highlight your communication skills and how you maintain accountability in a fast-paced environment.
