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- Tasks: Lead strategic brand partnerships and drive innovative collaborations across the entertainment industry.
- Company: Join Insanity, a dynamic leader in entertainment and media partnerships.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Why this job: Make a real impact by connecting top talent with leading global brands.
- Qualifications: 10+ years in brand partnerships with strong negotiation and leadership skills.
- Other info: Be part of a forward-thinking team that values creativity and collaboration.
The predicted salary is between 72000 - 108000 Ā£ per year.
The Group Partnerships Director is a senior position within Insanity, responsible for driving strategic brand collaborations across the whole group, that enhance the careers of our exciting roster. The role supports all teams across the business, including the talent management team (entertainment and creators), Insanity Studios and Insanity Records, modelling our coordinated and collaborative approach across all Insanity businesses.
Prior to commencing the role, the Group Partnerships Director will have had significant experience in partnerships, influencer marketing, and/or talent management with demonstrable expertise in building high value partnerships.
The Group Partnerships Director plays a crucial role in:
- Developing and executing brand partnership strategies that align with our clients' personal brand, audience and community.
- Fostering a strong relationship with clients, and strategically positioning them for success in their respective fields.
- Identifying, securing and building high value relationships with leading global brands, agencies and in-house marketing teams.
- Nurturing relationships with Chief Marketing Officers (CMOs), agency executives and key industry stakeholders.
- Hiring, managing and coaching a team of partnership managers and guiding them to success.
- Staying ahead of social media trends, digital marketing innovations and influencer collaborations to ensure client activations are marketing leading.
- Advising the leadership team on opportunities across the whole business and leading initiatives to drive growth and innovation in this area.
- Coaching less experienced members of the team.
- Projecting a prosocial behaviour that aligns with Insanity's purpose, mission, vision and values.
- Contributing to managing business risk.
- Deputising for members of the leadership team where needed.
The Group Partnerships Director may progress to a formal leadership position within the business or on to becoming a statutory Director.
Responsibilities:
- Brand Partnerships: Lead the strategy and execution of securing major brand partnerships for clients across the roster including global sponsorships, endorsements, and product collaborations that align with the talents personal brand.
- Identify and target high value partnership opportunities across a variety of sectors, ensuring collaborations are impactful and in keeping with company values.
- Leverage existing relationships with senior level decision makers to build strong, longālasting partnerships with topātier brands.
- Continuously seeking out new opportunities by staying ahead of emerging market trends.
- Use deep industry knowledge to position clients as thought leaders and influencers in the marketplace.
Branded Content: Lead the development and execution of branded content strategies through Insanity Studios, working closely with internal stakeholders, talent managers, and brand partners.
- Liaise directly with brands, agencies, and media buyers to identify and unlock marketing budgets that can fund premium content opportunities.
- Collaborate with talent managers to identify clients with innovative content ideas.
- Proactively ideate, package, and pitch content series concepts to brands and agencies.
- Work alongside the Insanity Studios production team to ensure content is delivered to the highest creative and commercial standards.
- Identify opportunities for multiāplatform storytelling and innovative content formats.
- Build and maintain strong relationships with commissioning editors, media owners, and digital platforms.
- Leverage dataādriven insights to demonstrate the value of branded content campaigns.
- Act as the key point of contact between Insanity Studios, brands, agencies, and talent managers.
Partnership negotiation and execution: Oversee the negotiation process for high value brand partnerships, ensuring mutually beneficial terms for both talent and partners.
- Ensure partnerships are creatively executed, aligning with both the brands marketing objectives and the talents KPI re audience engagement.
- Manage complex contract negotiations, working closely with our business and legal affairs teams.
Client relationship building and stakeholder engagement: Cultivate and nurture relationships with high level executives at top brands, agencies and marketing teams.
- Serve as a trusted advisor to clients on how to enhance their brand collaborations.
- Develop and maintain ongoing relationships with key stakeholders.
Market insight and trend spotting: Stay at the forefront of industry trends, emerging technologies, and evolving consumer behaviour.
- Identify and evaluate emerging partnership models, digital marketing strategies and new revenue streams.
Mentorship and leadership: Lead and coach colleagues in the partnerships team in addition to the wider entertainment department.
- Share expertise and insights regularly across the internal teams.
- Provide training on relationship management, negotiation techniques, and strategic thinking.
Business Support: Projecting professional and prosocial behaviour to colleagues.
- Being prepared to deputise or support the leadership team, where applicable.
- Identifying an area of the business to lead on as a responsible person.
Environmental, Social and Governance (ESG): Reviewing the businesses Business Improvement Plan (BIA) and choosing targets to support with.
- Identifying areas for improvement within the business and advocating for positive change.
Key competencies, skills, and Experience: At least ten years' experience in a senior position within brand partnerships, sponsorships, or related fields.
- Proven success in negotiating and managing highāvalue brand partnerships.
- A strong network of industry contacts.
- Expertise in social media, digital marketing, influencer marketing and brand activation strategies.
- Exceptional communication, negotiation and interpersonal skills.
- Strong leadership abilities with experience mentoring and managing a high performance team.
- Comfortable with change management and coaching.
- Demonstrated ability to think strategically, manage multiple projects simultaneously.
- Knowledge of key industry tools and platforms for partnership development.
- Understanding of Environmental, Social and Governance factors.
Insanity is committed to maintaining a workplace where all individuals are respected, valued, and empowered to succeed.
Group Partnerships Director in London employer: Insanity Group
Contact Detail:
Insanity Group Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Group Partnerships Director in London
āØTip Number 1
Network like a pro! Get out there and connect with industry folks, especially those CMO's and agency execs. Attend events, join online forums, and donāt be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that dream role.
āØTip Number 2
Show off your expertise! When you get the chance to chat with potential employers or during interviews, share your insights on current trends in partnerships and influencer marketing. This not only showcases your knowledge but also positions you as a thought leader in the field.
āØTip Number 3
Be proactive! Donāt just wait for job openings to pop up. Reach out to companies you admire, like Insanity, and express your interest in working with them. Sometimes, creating your own opportunity is the best way to land a role.
āØTip Number 4
Utilise our website! Weāve got loads of resources and job listings that can help you find the perfect fit. Plus, applying through our site gives you a better shot at getting noticed by the right people. So, what are you waiting for? Dive in!
We think you need these skills to ace Group Partnerships Director in London
Some tips for your application š«”
Tailor Your Application: Make sure to customise your CV and cover letter for the Group Partnerships Director role. Highlight your experience in partnerships, influencer marketing, and talent management, showing how you can drive strategic brand collaborations that align with our values.
Showcase Your Network: We want to see your connections! Mention any relationships you have with CMO's, agency executives, or key industry stakeholders. This will demonstrate your ability to secure high-value partnerships and build strong relationships.
Demonstrate Your Strategic Thinking: In your application, share examples of how you've developed and executed successful brand partnership strategies in the past. Weāre looking for someone who can think ahead and stay on top of market trends, so donāt hold back!
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way for us to receive your application and ensures youāre considered for this exciting opportunity at Insanity. Donāt miss out!
How to prepare for a job interview at Insanity Group
āØKnow Your Partnerships Inside Out
Before the interview, dive deep into the world of brand partnerships, influencer marketing, and talent management. Familiarise yourself with recent successful collaborations in the industry, especially those that align with Insanity's values. This will not only show your expertise but also demonstrate your genuine interest in the role.
āØShowcase Your Network
Be prepared to discuss your existing relationships with key industry players, such as CMOs and agency executives. Highlight specific examples of how these connections have led to successful partnerships in the past. This will illustrate your ability to leverage your network for the benefit of Insanity's clients.
āØDemonstrate Strategic Thinking
Think about how you would approach developing and executing brand partnership strategies for Insanity. Be ready to share your ideas on identifying high-value opportunities and staying ahead of market trends. This will showcase your strategic mindset and ability to drive growth.
āØEmphasise Leadership and Mentorship Skills
As a Group Partnerships Director, you'll be expected to lead and coach a team. Prepare examples of how you've successfully mentored others in the past, and discuss your approach to building a high-performing team. This will highlight your leadership capabilities and commitment to fostering talent within the organisation.
