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- Tasks: Shape IOG's digital presence through innovative marketing strategies and compelling storytelling.
- Company: Join IOG, a pioneering tech company revolutionising blockchain with a scientific approach.
- Benefits: Enjoy remote work, laptop reimbursement, and exciting learning opportunities.
- Why this job: Be part of a dynamic team driving change in the blockchain space while enhancing your skills.
- Qualifications: 1+ years in blockchain or cryptocurrency, with strong product marketing experience preferred.
- Other info: Collaborate with diverse teams and work in an Agile environment to innovate continuously.
The predicted salary is between 36000 - 60000 £ per year.
Who are we? IOG is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
What the role involves: As a Website Marketing Specialist for the IOG Digital Experience, under the responsibility of the Brand Team, you will bring your expertise in marketing to the forefront. With experience in blockchain or disruptive/emerging technologies, you will collaborate closely with the Brand, Communications and Product teams to shape the image of IOG through websites and other digital assets. Your role will involve developing and executing marketing and communication strategies that resonate with our strategic needs, ensuring that our messaging is clear, compelling, and at the forefront of technology.
- Work with creative to regularly develop compelling visual storytelling on the IOG homepage.
- Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications.
- Ideate and manage strategies for the IOG website to meet business objectives.
- Develop key metrics to evaluate success and form briefs for marketing materials.
- Monitor and analyse the success of IOG Digital assets, ideate tests and improvements.
- Work to constantly improve and evolve the IOG website to stay at the forefront of technology while meeting marketing objectives.
- Collaborate with the Creative Director and Head of Web Development to realise creative briefs for IOG digital assets.
- Usage of work tracking software (Jira, Slack).
Requirements: Who you are:
- Ideally, experience in finance or web3.
- At least 1 year of business experience of blockchain or cryptocurrency technology, ideally around L1 and L2 scaling solutions.
- Product Marketing Experience: Evidence of success (4+ years) in product marketing.
- Growth Environment Experience: Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users.
- Process Orientation: Experience in establishing and improving collaborative work processes.
- Experience working in an Agile environment.
- Experience implementing processes to define metrics and measure the success of products that are launched.
Benefits:
- Remote work.
- Laptop reimbursement.
- New starter package to buy hardware essentials (headphones, monitor, etc).
- Learning & Development opportunities.
- Competitive PTO.
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Website Marketing Specialist employer: Input Output (IOHK)
Contact Detail:
Input Output (IOHK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in blockchain technology and digital marketing. Understanding the nuances of DeFi, governance, and identity management will help you speak the same language as the team at IOG.
✨Tip Number 2
Showcase your experience with collaborative tools like Jira and Slack. Being proficient in these platforms will demonstrate your ability to work effectively with remote teams, which is crucial for this role.
✨Tip Number 3
Prepare to discuss specific metrics you've used to evaluate marketing success in previous roles. This will highlight your process orientation and ability to drive results, aligning with IOG's focus on measurable outcomes.
✨Tip Number 4
Be ready to share examples of how you've contributed to website improvements or digital asset strategies in fast-paced environments. This will showcase your adaptability and innovative mindset, both of which are valued at IOG.
We think you need these skills to ace Website Marketing Specialist
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand IOG's mission and values. Familiarise yourself with their projects in blockchain technology, especially in areas like DeFi and identity management. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in marketing, particularly within the blockchain or emerging technologies sector. Provide specific examples of past successes in product marketing and how you've contributed to growth in previous roles.
Showcase Collaboration Skills: Since the role involves working closely with various teams, highlight your collaboration skills. Mention any experience you have working in remote teams or Agile environments, and provide examples of how you've successfully collaborated on projects.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of IOG's objectives. Discuss how your skills and experiences can contribute to their marketing strategies and digital presence, making sure to keep it clear and engaging.
How to prepare for a job interview at Input Output (IOHK)
✨Show Your Passion for Blockchain
Make sure to express your enthusiasm for blockchain technology during the interview. Discuss any personal projects or research you've done in the field, as this will demonstrate your genuine interest and commitment to the industry.
✨Highlight Collaborative Experience
Since the role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in previous positions. Emphasise your experience in remote teamwork and how you’ve navigated challenges in a distributed environment.
✨Prepare for Technical Questions
Expect questions related to blockchain concepts, especially around L1 and L2 scaling solutions. Brush up on your technical knowledge and be ready to discuss how these technologies can impact marketing strategies.
✨Demonstrate Your Marketing Acumen
Be ready to discuss specific marketing strategies you've implemented in the past. Prepare metrics that showcase your success in product marketing, and think about how you can apply those experiences to IOG's objectives.
