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For Companies At a Glance
- Tasks: Drive innovative marketing strategies for Bitcoin DeFi and collaborate with diverse teams.
- Company: Join IOG, a leader in blockchain research and development.
- Benefits: Enjoy remote work, learning opportunities, and a competitive PTO package.
- Why this job: Be at the forefront of Bitcoin DeFi and make a real impact in the tech world.
- Qualifications: Experience in product marketing and a passion for emerging technologies.
- Other info: Work in a dynamic, inclusive environment with excellent career growth potential.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Product Marketing Manager – Bitcoin DeFi
IOG is a technology company focused on blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer‑reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
What is Bitcoin DeFi
Bitcoin DeFi is about unlocking real utility for the world\’s most trusted digital asset without ever compromising user control. For developers and innovators, this means finding a way to use Bitcoin in decentralized finance without forcing holders to hand their BTC to a third party. Traditional custodial models rely on wrapped tokens that represent a promise rather than the asset itself, undermining Bitcoin\’s self‑sovereignty and security.
What the role involves
As a Product Marketing Manager at IOG you will be experienced with hi‑tech international B2B and B2C marketing, and will have experience of blockchain or time spent in supporting disruptive or emerging technology. You will work closely with Product Management to understand our offerings, identify unique messages, and produce documentation that helps internal and external stakeholders understand our products. You will collaborate with remote-based Product Management, Product Engineering, Research, Communications and Creative teams.
Responsibilities
- Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas
- Define and drive go‑to‑market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment
- Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision‑making processes. Use these insights to shape strategy and drive results
- Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross‑functional decision‑making
- Deliver globally consistent product feature positioning and benefit messaging adaptable for localization
- Plan and execute impactful global launches for new products and feature releases, collaborating with in‑house agencies and external partners
- Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks
- Act as a product marketing expert for IOG core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives
- Partner with regional marketing managers to deliver awareness and demand‑generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson
Requirements
- Bachelor\’s degree or equivalent experience in marketing, business, or a related field
- Proven product marketing experience with a deep understanding of international markets
- Demonstrated success in marketing high‑tech, emerging, or disruptive technologies in B2B and B2C environments. Startup experience is a plus
- Experience transitioning products from early adoption to mainstream adoption
- Familiarity with open‑source marketing is preferred but not required
- Process‑oriented with a history of establishing collaborative workflows and driving operational efficiencies
- Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers
- Proficient in leveraging marketing technology tools (CRM, analytics, content management platforms) to drive results
- Strong foundational knowledge of blockchain technology, including consensus mechanisms, smart contracts, and tokenomics. Ability to translate technical blockchain concepts into marketing messages for non‑technical audiences
- Experience with dApps, DeFi, and DIDs. Ability to position products within these evolving landscapes
- Tokenomics and market design: experience in communicating value propositions related to token‑based ecosystems and gamified incentive structures
- Strong interpersonal and cross‑functional collaboration skills, especially in a remote team environment
- Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences
- Results‑driven with a proven ability to set and meet measurable goals using data and analytics
- Skilled in creating engaging, audience‑focused content and delivering persuasive presentations
- Adaptable to emerging technologies, trends, and tools in marketing and communication
- Strategic thinker with the ability to translate future trends and IOG\’s vision into actionable marketing strategies
- Ability to leverage decentralized communities and platforms (e.g., Discord, Telegram, Twitter) for product marketing and audience engagement
Benefits
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
- Competitive PTO
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Product Marketing Manager - Bitcoin DeFi employer: Input Output (IOHK)
Contact Detail:
Input Output (IOHK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Bitcoin DeFi
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the blockchain and DeFi space. Attend meetups, webinars, and conferences to meet potential employers and industry leaders. Remember, it’s all about who you know!
✨Tip Number 2
Show off your knowledge! Create content that showcases your understanding of Bitcoin and DeFi. Whether it's a blog post, a video, or even a social media thread, let your expertise shine. This can grab the attention of hiring managers looking for someone who knows their stuff.
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with someone from IOG or any other company, make sure to highlight how your skills align with their needs. Be specific about how you can contribute to their projects and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at IOG. Let’s make it happen!
We think you need these skills to ace Product Marketing Manager - Bitcoin DeFi
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand Bitcoin DeFi and the role of a Product Marketing Manager. Dive into the job description and highlight how your experience aligns with what we're looking for.
Tailor Your Application: Don’t just send a generic CV and cover letter! Customise your application to reflect the specific skills and experiences that match our needs. Show us why you're the perfect fit for IOG!
Showcase Your Achievements: When detailing your past experiences, focus on your achievements. Use numbers and examples to illustrate how you've successfully marketed products or driven results in previous roles.
Keep It Professional Yet Engaging: While we love a friendly tone, remember to keep it professional. Make your application engaging but ensure it reflects your expertise and understanding of the tech world. And don’t forget to apply through our website!
How to prepare for a job interview at Input Output (IOHK)
✨Know Your Blockchain Basics
Before stepping into the interview, make sure you brush up on your blockchain knowledge. Understand key concepts like consensus mechanisms, smart contracts, and tokenomics. This will not only help you answer technical questions but also show your passion for the industry.
✨Craft Your Product Messaging
Since the role involves developing compelling product positioning, think about how you would communicate the value of Bitcoin DeFi. Prepare examples of how you’ve successfully crafted messaging in previous roles, especially in high-tech or emerging markets.
✨Showcase Your Market Intelligence Skills
Be ready to discuss how you’ve gathered and analysed market intelligence in the past. Highlight your experience with buyer personas and decision-making processes, as this is crucial for the role. Bring specific examples that demonstrate your ability to shape strategies based on insights.
✨Engage with the Community
Familiarise yourself with platforms like Discord and Twitter where decentralized communities thrive. Be prepared to discuss how you would leverage these channels for product marketing. Showing that you understand community engagement can set you apart from other candidates.
