Product Marketing Manager - Bitcoin DeFi in London

Overview Product Marketing Manager – Bitcoin DeFi
IOG is a technology company focused on blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer‐reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
What is Bitcoin DeFi Bitcoin DeFi is about unlocking real utility for the world\’s most trusted digital asset without ever compromising user control. For developers and innovators, this means finding a way to use Bitcoin in decentralized finance without forcing holders to hand their BTC to a third party. Traditional custodial models rely on wrapped tokens that represent a promise rather than the asset itself, undermining Bitcoin\’s self‐sovereignty and security.
What the role involves As a Product Marketing Manager at IOG you will be experienced with hi‐tech international B2B and B2C marketing, and will have experience of blockchain or time spent in supporting disruptive or emerging technology. You will work closely with Product Management to understand our offerings, identify unique messages, and produce documentation that helps internal and external stakeholders understand our products. You will collaborate with remote-based Product Management, Product Engineering, Research, Communications and Creative teams.
Responsibilities Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas
Define and drive go‐to‐market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment
Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision‐making processes. Use these insights to shape strategy and drive results
Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross‐functional decision‐making
Deliver globally consistent product feature positioning and benefit messaging adaptable for localization
Plan and execute impactful global launches for new products and feature releases, collaborating with in‐house agencies and external partners
Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks
Act as a product marketing expert for IOG core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives
Partner with regional marketing managers to deliver awareness and demand‐generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson
Requirements Bachelor\’s degree or equivalent experience in marketing, business, or a related field
Proven product marketing experience with a deep understanding of international markets
Demonstrated success in marketing high‐tech, emerging, or disruptive technologies in B2B and B2C environments. Startup experience is a plus
Experience transitioning products from early adoption to mainstream adoption
Familiarity with open‐source marketing is preferred but not required
Process‐oriented with a history of establishing collaborative workflows and driving operational efficiencies
Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers
Proficient in leveraging marketing technology tools (CRM, analytics, content management platforms) to drive results
Strong foundational knowledge of blockchain technology, including consensus mechanisms, smart contracts, and tokenomics. Ability to translate technical blockchain concepts into marketing messages for non‐technical audiences
Experience with dApps, DeFi, and DIDs. Ability to position products within these evolving landscapes
Tokenomics and market design: experience in communicating value propositions related to token‐based ecosystems and gamified incentive structures
Strong interpersonal and cross‐functional collaboration skills, especially in a remote team environment
Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences
Results‐driven with a proven ability to set and meet measurable goals using data and analytics
Skilled in creating engaging, audience‐focused content and delivering persuasive presentations
Adaptable to emerging technologies, trends, and tools in marketing and communication
Strategic thinker with the ability to translate future trends and IOG\’s vision into actionable marketing strategies
Ability to leverage decentralized communities and platforms (e.g., Discord, Telegram, Twitter) for product marketing and audience engagement
Benefits Remote work
Laptop reimbursement
New starter package to buy hardware essentials (headphones, monitor, etc)
Learning & Development opportunities
Competitive PTO
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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