At a Glance
- Tasks: Create and execute innovative social media strategies to boost IOG's global presence.
- Company: Join IOHK, a leading blockchain research and development company.
- Benefits: Enjoy remote work, learning opportunities, and a competitive PTO plan.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be part of a dynamic team shaping the future of blockchain technology.
- Qualifications: 8-10 years in social media strategy, with a passion for Web3.
The predicted salary is between 60000 - 80000 £ per year.
IOHK is a technology company focused on blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
Role: Social Media Strategist for Input Output Group. You will develop and execute creative, insight-driven social media strategies that elevate IOG's venture presence and drive meaningful engagement across global audiences. You will highlight IOG's products, partnerships, and business milestones, helping shape the public narrative around the company's growing portfolio of ventures and innovations. You will work with product and broader communications teams to plan and execute content tied to launches, updates, and ecosystem stories, translating complex technical concepts into engaging, accessible narratives for developers, partners, and the wider blockchain community.
The ideal candidate is creative and analytical, able to spot trends, craft narratives, and translate performance insights into actionable improvements. This role suits someone with a deep passion for Web3 and the ability to incorporate that thinking into IO's broader social strategies. The role thrives in a fast-paced environment and focuses on content that informs, executes, and strengthens IOG's reputation as an innovation-led venture studio.
Responsibilities:
- Define and execute social media strategies for IO's product portfolio and venture projects.
- Collaborate with product and marketing leads to translate business milestones, technical releases, and partnerships into social media moments.
- In partnership with the Paid Media Strategist, define paid media objectives for IO's social channels.
- Build content calendars aligned with product roadmaps, campaign plans, and ecosystem announcements.
- Identify and propose storytelling opportunities to elevate awareness of new ventures and business initiatives.
- Draft and schedule social media content that captures the essence of IO's innovation and product progress.
- Adapt messaging across platforms (LinkedIn, X, YouTube, Reddit, etc.) to ensure clarity, engagement, and platform fit.
- Partner with designers, video producers, and the wider communications and brand teams to develop multimedia assets to support venture storytelling.
- Partner with the wider communications, social, brand, and product teams to ensure cohesive messaging across channels.
- Work with IOG's paid media agency to develop strategic recommendations for paid content boosting and advertising to increase awareness and engagement.
- Liaise with product leads, researchers, and engineers to ensure technical accuracy and relevance in social storytelling.
- Maintain alignment with PR for announcements, launches, and thought leadership amplification related to the venture studio.
- Track, analyze, and report on social performance tied to venture- and product-related content.
- Identify which narratives and formats perform best for different audience segments, and use those insights to refine strategy.
- Provide actionable recommendations to improve future content planning and audience growth.
Qualifications:
- Minimum of 8-10 years of experience as a social media strategist or manager, with at least 4 years in Web3 technologies.
- Experience in digital marketing or related fields is a plus (e.g., content marketing, brand management, product marketing).
- Familiarity with social media management tools and analytics reporting.
- Experience working in a distributed team across verticals.
- Understanding of social media platforms (Facebook, X, YouTube, LinkedIn, etc.) and how to leverage them to deliver company goals.
- Entrepreneurial mindset and genuine passion for Web3.
- Strong written and verbal communication skills with attention to detail.
- Proficiency with major social platforms and best practices (X, LinkedIn, Instagram, YouTube, TikTok).
- Ability to manage multiple deadlines and stay organized in a fast-paced environment.
- Strong analytics literacy and ability to interpret performance data.
- Creativity and curiosity in spotting trends, engaging communities, and suggesting new content ideas.
- Appreciation for SEO standards and web traffic metrics.
- Team-oriented and able to collaborate cross-functionally.
- Self-starter with proactive ownership and independence, knowing when to ask for support.
Benefits:
- Remote work.
- Laptop reimbursement.
- New starter package to buy hardware essentials (headphones, monitor, etc.).
- Learning & Development opportunities.
- Competitive PTO and Sick Leave plan.
At IOHK, we value diversity and treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Social Media Strategist in Cardiff employer: Input Output (IOHK)
At IOHK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the rapidly evolving blockchain space. Our commitment to employee growth is evident through our extensive learning and development opportunities, competitive benefits, and a supportive remote work environment that empowers you to thrive as a Social Media Strategist. Join us in shaping the future of Web3 while enjoying the flexibility and resources to excel in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Strategist in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Input Output (IOHK) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Input Output (IOHK) are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Input Output (IOHK) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Social Media Strategist in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Input Output (IOHK). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Input Output (IOHK):Show us that you’ve done your homework! In your application, briefly mention what you admire about Input Output (IOHK)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Input Output (IOHK)
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Input Output (IOHK) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Input Output (IOHK), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
