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- Tasks: Lead marketing strategy for RealFi's innovative stablecoin infrastructure and shape its market narrative.
- Company: Join a pioneering tech company focused on blockchain research and development.
- Benefits: Enjoy a flexible schedule, remote work, and learning opportunities.
- Why this job: Be at the forefront of DeFi and transform how stablecoins are perceived globally.
- Qualifications: 8-10+ years in marketing, preferably in crypto or fintech, with strong communication skills.
- Other info: Work in a dynamic environment with a focus on credibility and long-term growth.
The predicted salary is between 48000 - 84000 £ per year.
IOG is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
RealFi is building the next generation of stablecoin infrastructure — a productive, yield-bearing stablecoin (USDr) backed by diversified, institutional-grade private credit. While first launching on Cardano, RealFi is designed as a cross-chain yield layer, expanding to EVM ecosystems and later Solana, integrating directly with leading DeFi protocols, exchanges, and liquidity venues. Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure — safely, transparently, and at scale.
Job Purpose
The Marketing Lead is responsible for defining, owning, and scaling RealFi's market narrative, positioning, and credibility from pre-launch through long-term growth. This role serves as the strategic steward of the company's external perception, ensuring RealFi is understood, trusted, and valued across all key stakeholders. This is a senior marketing position focused on building durable trust, defining category leadership, strengthening capital market confidence, and establishing long-term brand equity. It is not a tactical growth or community-only role, but a mandate to shape how RealFi is positioned within the broader DeFi and financial ecosystem.
Key Responsibilities
- Narrative, Positioning & Category Definition
- Define and own the core protocol narrative, including positioning around productive stablecoins, private credit, and yield infrastructure.
- Translate complex concepts, risk layers, yield mechanics, and credit structures into clear, accurate, and compelling messaging.
- Ensure narrative consistency across investor materials, website, product UX, and public communications.
- Launch & Growth Marketing
- Lead marketing strategy and execution for major launches and expansions, including new chains, ecosystems, and integrations.
- Design launch plans that prioritise credibility, long-term capital formation, and sustainable usage over speculative activity.
- Partner closely with product, GTM, and capital markets teams to align messaging with real functionality and economic design.
- Content & Thought Leadership
- Establish the protocol as a thought leader in productive stablecoins, tokenized private credit, and institutional DeFi.
- Own content strategy across long-form research, explainers, blogs, whitepapers, reports, and executive communications.
- Ensure all content reflects authority, precision, and signal-not-noise.
- Ecosystem & Partner Marketing
- Develop co-marketing strategies with protocols, exchanges, wallets, and infrastructure partners.
- Support GTM initiatives with co-launch campaigns and clear articulation of partner value propositions.
- Shape incentive narratives that are economically sound and usage-driven, avoiding shallow engagement mechanics.
- Brand, Trust & Reputation Management
- Build and protect the brand as institutional-grade, risk-aware, transparent, and long-term oriented.
- Own crisis, risk, and corrective communications when required.
- Ensure marketing never over-promises on yield, timelines, or risk exposure.
- Marketing Systems & Standards
- Define and maintain standards for messaging, tone of voice, and visual identity.
- Work selectively with agencies while keeping strategic ownership in-house.
- Influence future marketing capability build-out through scalable frameworks and practices.
Qualifications
- Bachelor's degree in Marketing, Communications, Economics, Finance, or related field/topic.
- Advanced degree or professional training (preferred but not required).
- Equivalent practical experience considered.
- 8-10+ years of experience in marketing within crypto, fintech, capital markets, or financial infrastructure.
- Proven experience marketing DeFi protocols, stablecoins, yield products, or financial platforms.
- Strong understanding of EVM ecosystems and how narratives propagate in DeFi.
- Demonstrated ability to market complex financial products with discipline and credibility.
- Experience supporting major launches, integrations, or exchange listings.
- Excellent written and verbal communication skills, particularly long-form and strategic content.
- Exposure to institutional crypto, RWAs, or private credit products (strong plus).
Benefits
- Flexible schedule.
- Remote work.
- Laptop reimbursement.
- New starter package to buy hardware essentials (headphones, monitor, etc).
- Learning & Development opportunities.
Marketing Lead - Realfi in London employer: Input Output Group
Contact Detail:
Input Output Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead - Realfi in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the blockchain and DeFi space. Attend meetups, webinars, and conferences to meet potential employers and industry leaders. Remember, it’s all about who you know!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of stablecoins, private credit, and DeFi. Whether it's a blog post or a LinkedIn article, let your voice be heard. This can help position you as a thought leader in the field.
✨Tip Number 3
Don’t just apply, engage! When you find a role that excites you, reach out directly to the hiring manager or team members on LinkedIn. A personal touch can make a huge difference and show your genuine interest in the company.
✨Tip Number 4
Keep your online presence sharp! Make sure your LinkedIn profile is up-to-date and reflects your skills in marketing within the crypto and fintech sectors. Also, don’t forget to apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Marketing Lead - Realfi in London
Some tips for your application 🫡
Craft Your Narrative: Just like we focus on defining our market narrative, you should do the same in your application. Make sure to clearly articulate your story, highlighting your experience and how it aligns with the role of Marketing Lead at RealFi.
Showcase Your Expertise: We want to see your understanding of DeFi and stablecoins shine through. Use specific examples from your past work that demonstrate your ability to market complex financial products and build trust with stakeholders.
Be Clear and Concise: When writing your application, clarity is key! Avoid jargon and ensure your messaging is straightforward. We appreciate well-structured content that reflects authority and precision, just like we aim for in our communications.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Input Output Group
✨Know Your Narrative
Before the interview, make sure you can clearly articulate RealFi's core narrative around productive stablecoins and private credit. Practice explaining complex concepts in simple terms, as this will demonstrate your understanding of the market and the company's mission.
✨Showcase Your Strategic Thinking
Prepare examples from your past experience where you've successfully defined and executed a marketing strategy. Highlight how you’ve built trust and credibility in previous roles, especially in the crypto or fintech space, as this aligns with what RealFi is looking for.
✨Align with Their Vision
Research RealFi’s projects and their approach to DeFi. Be ready to discuss how you can contribute to their vision of transforming stablecoins into productive economic infrastructure. This shows that you’re not just interested in the role but are genuinely invested in their mission.
✨Prepare for Thought Leadership Discussions
Since the role involves establishing RealFi as a thought leader, think about content ideas or strategies you could propose during the interview. Bring insights on how to communicate complex financial products effectively, as this will showcase your expertise and creativity.
