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- Tasks: Lead the go-to-market strategy for innovative stablecoin infrastructure and build strategic partnerships.
- Company: Join IOG, a pioneering tech company in blockchain research and development.
- Benefits: Enjoy a flexible schedule, remote work, and learning opportunities.
- Why this job: Be at the forefront of transforming stablecoins into productive economic infrastructure.
- Qualifications: 6-10+ years in Web3 or DeFi with strong commercial judgment.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Who are we
IOG is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer‑reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
About RealFi
RealFi is building the next generation of stablecoin infrastructure—a productive, yield‑bearing stablecoin (USDr) backed by diversified, institutional‑grade private credit. While first launching on Cardano, RealFi is designed as a cross‑chain yield layer, expanding to EVM ecosystems and later Solana, integrating directly with leading DeFi protocols, exchanges, and liquidity venues. Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure—safely, transparently, and at scale.
What the role involves
- Strategic partnerships
- Exchange listings & liquidity venues
- Ecosystem activations and integrations
- Capital inflow channels (DeFi + institutional)
This is not a developer relations or engineering management role. It is a high‑judgment commercial role focused on the partners we choose, where liquidity lives, and how adoption scales. You will sit at the intersection of DeFi, TradFi‑style capital markets, and protocol distribution.
What You'll Own
- Go‑To‑Market Strategy & Execution: Design and execute RealFi's GTM strategy from pre‑launch through $100M+ TVL. Define priority ecosystems, protocols, and distribution channels across: EVM (primary), Cardano (launch ecosystem), Solana (future expansion). Sequence launches to maximize liquidity depth, credibility, and capital efficiency.
- Strategic Partnerships: Source, structure, and close partnerships with: DeFi protocols (lending, yield, structured products), Exchanges (CEX & DEX), Market makers and liquidity providers, Wallets, on‑ramps, and institutional access points. Negotiate commercial terms covering incentives, liquidity commitments, co‑marketing, long‑term strategic alignment.
- Exchange Listings & Liquidity: Lead USDr and RFG listings strategy across: Tier‑1 CEXs, Key DEXs and AMMs. Coordinate closely with: Market makers, Protocol treasury, Legal/compliance. Ensure healthy liquidity, tight spreads, and sustainable incentives—not mercenary TVL.
- Ecosystem Activations: Design ecosystem activations that drive real usage, not vanity metrics: Incentive programs tied to productive behavior, Strategic co‑launches with protocols, Institutional on‑ramps and vault distribution. Work with product and marketing to ensure messaging aligns with risk‑aware, yield‑seeking capital.
- Capital Formation & Institutional Channels: Support institutional GTM by: Identifying allocators, funds, and structured capital partners, Packaging RealFi products for different risk/liquidity profiles, Translating protocol mechanics into credible capital markets narratives.
Requirements
- 6‑10+ years in Web3, DeFi, or crypto capital markets
- Proven experience in EVM ecosystems (Ethereum, L2s, DeFi protocols)
- Track record of closing: Strategic protocol partnerships, Exchange listings, Liquidity or distribution deals
- Deep understanding of: Stablecoins, DeFi liquidity mechanics, Incentive design trade‑offs
- Strong commercial judgment — you know when not to do a deal.
Strong Plus
- Experience launching or scaling stablecoins, yield products, RWAs or private credit protocols
- Existing relationships with tier‑1 exchanges, market makers, major DeFi protocols
- Exposure to institutional crypto or TradFi‑crypto crossover
- Familiarity with Solana ecosystems (helpful, not required)
- Prior Cardano exposure (contextual, not required)
Benefits
- Flexible schedule
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Go-To-Market Lead - RealFi in London employer: Input Output Group
Contact Detail:
Input Output Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-To-Market Lead - RealFi in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the blockchain and DeFi space. Attend meetups, webinars, and conferences to meet potential partners and industry leaders. Remember, it’s all about who you know!
✨Tip Number 2
Show your passion for RealFi! When you get the chance to chat with someone from the company or during interviews, make sure to express your enthusiasm for their mission and projects. It’ll set you apart from the crowd.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions related to Go-To-Market strategies and be ready to discuss your past experiences. We want to see how you think and approach challenges in the DeFi world.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at IOG and contributing to the future of blockchain.
We think you need these skills to ace Go-To-Market Lead - RealFi in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Go-To-Market Lead role. Highlight your experience in Web3, DeFi, and crypto capital markets, as well as any relevant partnerships you've closed. We want to see how your background aligns with our mission at RealFi!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to design and execute go-to-market strategies. Share examples of how you've successfully navigated complex ecosystems and partnerships in the past. We love seeing candidates who can think critically about market dynamics!
Highlight Your Commercial Acumen: We’re looking for someone with strong commercial judgment. Use your application to illustrate times when you’ve made tough decisions about deals or partnerships. Show us that you know when to push forward and when to hold back!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Input Output Group
✨Know Your Blockchain Basics
Before stepping into the interview, make sure you have a solid understanding of blockchain technology, especially in relation to DeFi and stablecoins. Brush up on key concepts like liquidity mechanics and incentive design trade-offs, as these will likely come up during your discussion.
✨Showcase Your Strategic Mindset
This role is all about strategic partnerships and market execution. Prepare examples from your past experiences where you've successfully designed and executed go-to-market strategies or closed significant deals. Highlight your commercial judgment and how you know when to walk away from a deal.
✨Familiarise Yourself with RealFi's Vision
Dive deep into RealFi’s mission and projects. Understand their approach to transforming stablecoins and how they plan to integrate with various ecosystems like EVM and Solana. Being able to discuss their goals and how you can contribute will show your genuine interest in the role.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions that demonstrate your knowledge of the industry and the company. Ask about their current challenges in ecosystem activations or how they plan to scale liquidity. This shows you're not just interested in the role, but also in the company's future.
