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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive growth across multiple brands.
- Company: Join a purpose-led, certified B Corp in a high-growth environment.
- Benefits: Enjoy hybrid working, competitive salary, and a chance to make a real impact.
- Why this job: Shape the future of marketing while mentoring a team and collaborating cross-functionally.
- Qualifications: 8+ years in B2B marketing with a focus on demand generation and content strategy.
- Other info: Be part of a diverse team committed to making a positive impact.
The predicted salary is between 36000 - 60000 £ per year.
At Inprova, we’re scaling fast across multiple brands and markets — and we’re looking for a Growth and Partnership Marketing Manager to help accelerate that journey. This isn’t a maintenance role. This is a build-it, shape-it, scale-it opportunity. You’ll take ownership of the full marketing engine, driving revenue, retention, and reputation. From demand generation and ABM to supplier partnerships and strategic content, your work will have a direct and visible impact on our pipeline, customer loyalty and market position. You’ll also mentor a Marketing Assistant and collaborate closely with the wider marketing, sales, procurement and product teams.
What You’ll Be Doing
- Revenue & Retention
- Build and execute multi-channel campaigns that generate qualified leads and accelerate sales
- Lead Account-Based Marketing (ABM) programmes with Sales and Procurement
- Develop lifecycle, retention and upsell strategies for our platform, Quantum
- Own and optimise the marketing funnel from awareness to opportunity
- Content & Brand Leadership
- Define and deliver a content strategy that positions Inprova as a thought leader
- Oversee creation of high-quality collateral: sales assets, blogs, case studies, eBooks, video scripts and event materials
- Be the guardian of brand voice and consistency across all touchpoints
- Manage and nurture supplier and partner relationships
- Drive adoption of our Marketing as a Service offer through campaigns, co-branded initiatives and joint events
- Leverage partner insights and expertise for collaborative content
- Campaign & Marketing Operations
- Lead delivery of events (including our flagship PfH Live), webinars, email campaigns and paid advertising
- Oversee CRM and automation workflows (Click Dimensions or similar), supported by the Digital Marketing Manager and Marketing Assistant
- Track and report on performance, success metrics and ROI, driving continuous improvement
- Leadership
- Mentor and develop your Marketing Assistant
- Collaborate cross‑functionally with Sales, Procurement, Product and senior leadership
- Ensure alignment by briefing internal teams on marketing plans and activities
What You Bring
- 8+ years of B2B marketing experience (SaaS or professional services preferred)
- Proven track record delivering measurable growth, revenue and retention
- Experience in demand generation, ABM, content strategy and automation
- Strong analytical, commercial and communication skills
- Comfortable managing budgets and demonstrating ROI
- Public sector or social housing experience
- Familiarity with long, complex buying cycles
- Experience with Click Dimensions and WordPress
Why Inprova?
We’re proud to be a certified B Corp, committed to diversity, equity and inclusion, and guided by strong ESG values. You’ll join a team that celebrates individuality, encourages innovation, and strives to make a positive impact on our people, communities and the planet. If you’re driven by autonomy, accountability and meaningful impact, we’d love to hear from you. Apply today and help shape Inprova’s next chapter.
Growth and Partnership Marketing Manager in Warrington employer: Inprova
Contact Detail:
Inprova Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth and Partnership Marketing Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in growth and partnership marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Growth and Partnership Marketing Manager in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth and Partnership Marketing Manager role. Highlight your B2B marketing experience, especially in demand generation and ABM, as these are key for us at Inprova.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about this role and how your skills align with our mission. Don’t just repeat your CV; use this space to showcase your personality and vision for the position.
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. We want to see how you've driven revenue and retention in previous roles, so include specific metrics that demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website. This helps us streamline the process and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Inprova
✨Know Your Numbers
As a Growth and Partnership Marketing Manager, you'll need to demonstrate your ability to drive measurable growth. Be prepared to discuss specific metrics from your previous roles, such as lead generation rates, revenue growth percentages, and retention figures. This will show that you understand the importance of data in marketing.
✨Showcase Your Campaigns
Bring examples of successful multi-channel campaigns you've executed. Highlight your role in these projects, the strategies you employed, and the outcomes achieved. This not only showcases your experience but also gives insight into your creative thinking and problem-solving skills.
✨Understand ABM and Content Strategy
Since this role involves Account-Based Marketing (ABM) and content strategy, brush up on these concepts. Be ready to discuss how you've implemented ABM in the past and how you’ve developed content that positions a brand as a thought leader. This will demonstrate your strategic mindset and industry knowledge.
✨Be Ready to Collaborate
Collaboration is key in this role, so be prepared to talk about how you've worked cross-functionally with sales, procurement, and product teams. Share examples of how you’ve aligned marketing plans with other departments to achieve common goals, showcasing your teamwork and leadership abilities.
