Growth and Partnership Marketing Manager in Cheshire, Warrington

At Inprova, we’re scaling fast across multiple brands and markets – and we’re looking for a Growth and Partnership Marketing Manager to help accelerate that journey. This isn’t a maintenance role. This is a build-it, shape-it, scale-it opportunity. You’ll take ownership of the full marketing engine, driving revenue, retention, and reputation. From demand generation and ABM to supplier partnerships and strategic content, your work will have a direct and visible impact on our pipeline, customer loyalty and market position. You’ll also mentor a Marketing Assistant and collaborate closely with the wider marketing, sales, procurement and product teams.

What you’ll be doing:

• Build and execute multi-channel campaigns that generate qualified leads and accelerate sales.
• Lead Account-Based Marketing (ABM) programmes with Sales and Procurement.
• Develop lifecycle, retention and upsell strategies for our platform, Quantum.
• Own and optimise the marketing funnel from awareness to opportunity.
• Content & brand leadership:

• Define and deliver a content strategy that positions Inprova as a thought leader.
• Oversee creation of high-quality collateral: sales assets, blogs, case studies, eBooks, video scripts and event materials.
• Be the guardian of brand voice and consistency across all touchpoints.
• Manage and nurture supplier and partner relationships.
• Drive adoption of our Marketing as a Service offer through campaigns, co-branded initiatives and joint events.
• Leverage partner insights and expertise for collaborative content.

• Lead delivery of events (including our flagship PfH Live), webinars, email campaigns and paid advertising.
• Oversee CRM and automation workflows (Click Dimensions or similar), supported by the Digital Marketing Manager and Marketing Assistant.
• Track and report on performance, success metrics and ROI, driving continuous improvement.

• Mentor and develop your Marketing Assistant.
• Collaborate cross‑functionally with Sales, Procurement, Product and senior leadership.
• Ensure alignment by briefing internal teams on marketing plans and activities.

What you bring:

• 8+ years of B2B marketing experience (SaaS or professional services preferred).
• Proven track record delivering measurable growth, revenue and retention.
• Experience in demand generation, ABM, content strategy and automation.
• Strong analytical, commercial and communication skills.
• Comfortable managing budgets and demonstrating ROI.
• Public sector or social housing experience.
• Familiarity with long, complex buying cycles.
• Experience with Click Dimensions and WordPress.

Why Inprova?

We’re proud to be a certified B Corp, committed to diversity, equity and inclusion, and guided by strong ESG values. You’ll join a team that celebrates individuality, encourages innovation, and strives to make a positive impact on our people, communities and the planet. If you’re driven by autonomy, accountability and meaningful impact – we’d love to hear from you. Apply today and help shape Inprova’s next chapter.

In return we offer a fantastic benefits package including:

• Income protection– 75% of salary covered if unable to work due to illness (post-probation).
• Life assurance– 4x basic salary paid as a tax-free lump sum (post-probation).
• Private Medical Insurance (PMI)– Fully funded cover with family extension options (post-probation).
• Health cash plan– Reimbursement for medical expenses & discounted gym membership (post-probation).
• Pension scheme– 5% employer match with salary exchange option.
• Holiday trading– Buy or sell up to 5 days annually (available in December).
• Cycle to work scheme– Salary sacrifice bike purchases up to £1,000 (post-probation).
• Electric vehicle scheme– Lease an EV via salary sacrifice (eligible after 12 months).
• Employee support services– Access to legal, financial, bereavement, and medical advice (immediate eligibility).
• Exclusive mobile deals– Discounted EE contracts for employees & up to 5 friends/family.

Join our team and be part of a forward-thinking organisation dedicated to making a meaningful difference for our planet and society.