Content & Creative Strategist

Open Role: Content & Creative Strategist

In Print We Trust is one of the UK’s fastest-growing brands, known for our graphic tees worn by Charli D’Amelio, Madeline Argy, and the Beckhams. We’re all about bold ideas, cultural moments, and making things people actually want to engage with. Now, we’re looking for someone who truly gets content—someone who knows what makes people stop scrolling, share, and buy.

The Role

This isn’t just a “social media” job. We need someone who understands content inside out—what works, why it works, and how to make it perform. You’ll be responsible for producing content across all levels, from quick-hit social posts to high-production brand videos and direct response ads.

You should be just as comfortable planning a marketing calendar around a big launch as you are booking a model, filming on an iPhone, or digging into ad data. A huge part of this role is about knowing what content fits where—whether that’s a viral TikTok, an Instagram post with strong community engagement, or an ad that needs to convert.

What You’ll Be Doing

• Owning Content Strategy: Plan and execute content that drives engagement, awareness, and sales. Whether it’s organic social, a clearance sale push, or a full-scale brand campaign, you’ll make sure it lands.
• Producing Content: Be hands-on. This means everything from filming iPhone content yourself to working with models, editors, and designers to bring ideas to life.
• Balancing Creativity & Data: You’ll track performance metrics, analyze what’s working, and adjust accordingly. You should feel at home in a spreadsheet tracking views, CPM, and ad performance.
• Performance Marketing Knowledge: About 20% of this role is understanding and iterating on ad content. We’ll train you, but you should have some familiarity with Meta Ads Library, scripting ads, briefing editors, hiring actors, and testing what works.
• Be Flexible: Sometimes it’s about storytelling, sometimes it’s about driving clicks. You should be able to adapt your approach to fit the goal.

The Day-to-Day: What You\’ll Actually Be Doing:

• Running IPWT socials – grow our monthly views and drive our marketing/merchandising calendar, whilst maintaining aesthetics.
• Directing ad creative production – analyse performance data, iterate and create new angles, scale production with a small team to 100 video creatives a week.

Nice to Have

• Some experience working with brands in fashion, health & fitness, or other consumer brands.
• Familiarity with paid social and understanding of creative performance.
• Comfortable appearing in content (not a requirement at all, but a plus).
• London-Based: Proximity to our team and local events can be helpful!
• We\’re looking for our Graham Potts from HiSmile… (bonus points if you know what that means!)

What We Offer

• Creative Freedom & Resources: Access to the tools, software, and materials you need to turn your vision into reality. Everyone has access to an EA from day 1.
• Fast-Growing Environment: We\’re growing extremely fast, and that means we\’ll help you get access to your career idols but also to give you the environment and fire to achieve big things. We want you to be the person getting interviewed on a podcast about “How did you do XYZ for IPWT?”
• Collaborative Culture: Everyone helps everyone, and whilst we\’re working insanely hard it\’s super fun, and everyone is on the same team despite what their job title might say.
• Flexible Work: We trust our team to deliver great work whether you’re based in our studio, working remotely, or a mix of both.

We’re open to people from all backgrounds—whether you’ve worked in social media, content production, or just have a deep understanding of what makes good content work.

We’re really looking for the right person. So whether this needs to be a freelance role for it to fit into your life, or you’re looking for a full-time salaried job, we’d love to hear from you!

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