At a Glance
- Tasks: Lead digital marketing strategies to drive user acquisition and growth for our mobile app.
- Company: Join a fast-growing global business reshaping the delivery universe.
- Benefits: Enjoy 26 days of annual leave, health coverage, and remote work options.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic environment with innovative marketing initiatives.
- Qualifications: Experience in digital marketing and a passion for user acquisition is essential.
The predicted salary is between 42000 - 84000 £ per year.
Job Description
Want to be part of a UK hub, in a global business that is scaling rapidly, evolving fast and radically changing the decades-old delivery universe? We’re looking for a Senior Digital Marketing Manager who specialises in User Acquisition and Growth to join our Marketing team on a 12 month FTC!
Our mission? To switch up the status quo and become the UK’s leading out-of-home business. With a fast-growing network of thousands of smart lockers, hundreds of leading retail partners and the launch of our transformative Send service, we’re bringing freedom to anyone with a parcel.
At InPost UK, we’re building an unparalleled group of talent that’s committed to help us power our mission to reshape the way parcels move, and redefine eCommerce logistics. Our team is packed full of top-notch experts in e-commerce, technology, scale-up growth, sustainability, logistics and supply chain. We’re a passionate bunch with high ambition – we collaborate, innovate, support each other, and leave egos at the door.
About the role
We are seeking a highly driven and strategic Senior Digital Marketing Manager to lead our user acquisition and growth marketing initiatives for our mobile app and website. This is a fixed-term contract (maternity cover) role, offering the opportunity to take ownership of end-to-end digital marketing initiatives within a fast-moving environment.
You will play a central role in shaping our digital presence, driving app downloads, increasing active user base, and optimizing engagement across customer touchpoints. The ideal candidate is both analytical and creative, with a proven track record in scaling digital products through data-driven growth strategies. This role will also provide oversight of website strategy and SEO to ensure alignment with overall growth objectives.
What you’ll be doing:
- Lead App User Acquisition: Develop and execute multi-channel acquisition campaigns (paid search, social, programmatic, influencer, partnerships, app stores etc.) to drive high-quality installs and conversions.
- Growth Marketing Strategy: Build and manage full-funnel growth strategies including onboarding optimization, referral programs, acquisition and retention campaigns, and working with our lifecycle marketing team.
- Performance Marketing: Manage digital budgets across platforms (Google Ads, Meta, TikTok, Apple Search Ads, etc.), ensuring strong ROI and cost efficiency (CPI, CPA, LTV metrics).
- App Store Optimization (ASO): Improve app visibility and conversion rates in app stores through keyword optimization, creative testing, and ratings/reviews management.
- Website & SEO Oversight: Oversee website strategy, performance, and user experience in collaboration with the dedicated team member. Guide SEO initiatives to drive organic traffic, improve rankings, and support acquisition goals.
- Data-Driven Decision Making: Partner with product, analytics, and data teams to analyse user behaviour, track KPIs, and continuously optimize campaigns.
- Retention & Engagement: Drive CRM initiatives (push, in-app messaging, email, SMS) to improve customer lifetime value, reduce churn, and maximize repeat usage.
- Team Leadership: Mentor and manage a digital marketing team, fostering a culture of experimentation, innovation, and continuous learning.
- Cross-functional Collaboration: Work closely with Product, Tech, Business, Operations, Data and Customer Experience teams to align marketing efforts with business goals.
What we need from you:
We’re looking for people who are ready for a fast paced environment, get their kicks out of problem solving and can balance getting today's stuff done, whilst building for the future. We’re looking for people with drive and natural curiosity – who want to do things differently. And do them brilliantly.
- Bachelor’s degree in Marketing, Business, or a related field.
- Significant digital marketing experience specifically in mobile app growth/user acquisition.
- Proven success in scaling app user bases, ideally within e-commerce, logistics, mobility, or tech-driven industries.
- Strong grasp of growth marketing frameworks (AARRR: Acquisition, Activation, Retention, Referral, Revenue).
- Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, Branch, Singular) and analytics tools (GA4, Mixpanel, Firebase).
- Solid understanding of SEO and website performance best practices, with experience collaborating on site optimization to support growth.
- Expertise in managing budgets and optimizing performance marketing campaigns across multiple channels.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent leadership, communication, and stakeholder management skills.
Perks of the job:
- Enhanced Annual Leave – 26 Days Plus the Option to Buy Additional Days per year. More time for you to relax, explore, and enjoy life.
- Vitality Health Care. Stay healthy and happy with our top-notch health coverage.
- Work from Anywhere – 4 Weeks per year. Embrace the freedom to work remotely abroad for up to 4 weeks per year, allowing you to explore new horizons while staying connected.
- Enhanced Parental Leave. We support you during those precious family moments.
- Rail Loan. Commute with ease! Purchase an annual season ticket, expense it through our InPost expenses procedure, and enjoy a more affordable interest free repayment over the year.
- Volunteering Days. Take a paid day to make a difference in your community.
- Hybrid Working (Role suitability dependent). We innovate, collaborate and optimise by coming together 3 days per week in the office.
- Bring Your Dog to Work Day (Every Friday). Make every Friday pawsitively amazing!
The InPost process:
We pride ourselves on our candidate experience. We want to make this as straightforward as possible, for you and for us! We will try our best to get back to you within a few days to let you know if we’d like to take you to the first stage. This normally involves a 20 minute chat with our Talent Team. If we both feel the connection, you’ll then go through another one or two stages, depending on the level of the role.
At InPost, we love uniqueness. Our strength is our people. We strive to create an open, equal, inclusive environment in which everyone has the opportunity to flourish and be themselves.
Senior Digital Marketing Manager (User Acquisit... InPost UK Offices · Marketing · InPost Londo[...] in London employer: InPost Ltd.
InPost UK is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the fast-evolving delivery sector. With generous benefits such as enhanced annual leave, health care, and the flexibility to work remotely, employees are empowered to thrive both personally and professionally. The collaborative environment encourages continuous learning and growth, making it an ideal place for ambitious individuals to develop their careers while contributing to a transformative mission.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager (User Acquisit... InPost UK Offices · Marketing · InPost Londo[...] in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their mission, and be ready to discuss how your skills align with their goals. Practise common interview questions and prepare some thoughtful questions to ask them too.
✨Tip Number 3
Showcase your work! Create a portfolio or case studies that highlight your achievements in digital marketing. This is your chance to demonstrate your expertise in user acquisition and growth strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at InPost.
We think you need these skills to ace Senior Digital Marketing Manager (User Acquisit... InPost UK Offices · Marketing · InPost Londo[...] in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Digital Marketing Manager. Highlight your experience in user acquisition and growth marketing, and don’t forget to showcase any relevant achievements that align with our mission at InPost.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your skills can help us reshape the delivery universe. Keep it engaging and personal!
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive growth and optimise campaigns in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best candidate experience possible. Plus, we love seeing your enthusiasm!
How to prepare for a job interview at InPost Ltd.
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around user acquisition and growth strategies. Be ready to discuss specific campaigns you've led and the results they achieved. This shows you're not just familiar with theory but have practical experience too.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've tracked KPIs and optimised campaigns based on user behaviour. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Be Ready to Collaborate
InPost values teamwork, so think of examples where you've successfully collaborated with cross-functional teams. Whether it's working with product, tech, or customer experience, showing that you can work well with others will be a big plus.
✨Ask Insightful Questions
Prepare some thoughtful questions about InPost's current marketing strategies or future goals. This not only shows your interest in the company but also gives you a chance to demonstrate your strategic thinking and curiosity about the role.
