Interim Head of Marketing

Ideal role for an experienced and ambitious B2B marketing leader interested in climate, agriculture and innovation.

As our

Interim Head of Marketing , you will lead In Planet's marketing function during a period of maternity cover, maintaining momentum across our priority events, campaigns, content and demand-generation activities.

This is a performance-driven role with a strong focus on lead generation, commercial pipeline contribution and delivery against clearly defined quarterly OKRs.

You will provide clear direction to our internal Marketing team and external partners while remaining closely involved in execution.

You will work with our Commercial, Science and Leadership teams to strengthen In Planet's positioning, engage corporate buyers and communicate the value of our work across carbon removal and sustainable agriculture.

You will be comfortable acting as the most senior marketing professional in the room, making decisions independently and operating with autonomy in a fast-moving international environment.

The Impact You Can Make

This role will provide continuity and leadership across In Planet's marketing function during an important period of growth.

You will deliver priority global events and campaigns, strengthen engagement with prospective buyers and partners, and help translate In Planet's scientific and agricultural work into credible and compelling communications.

You will support pipeline growth, develop the Marketing team and improve the systems and processes behind our work.

Success means delivering against agreed performance goals, maintaining momentum and handing the function back in an even stronger and better-organised position.

Core Working Relationships

Reporting to the Chief Revenue Officer, you will work closely with members of the Commercial, Science and Leadership teams.

You will lead and support our Marketing Associate and Designer and manage relationships with external agencies, event partners, media contacts and other service providers.

Key Responsibilities

• Lead the day-to-day marketing function, establishing clear priorities and ensuring that multiple workstreams continue moving forward.
• Manage and develop our Marketing Associate and Designer, while providing clear direction to external agencies and partners.
• Set and manage quarterly marketing OKRs, tracking progress and ensuring the team remains focused on agreed priorities and outcomes.
• Lead the planning and delivery of senior-level, highly curated events, where the relevance and quality of the guest list matter more than audience size.
• Manage events from start to finish, including concept development, partnerships, invitations, guest management, run-of-show and follow-up.
• Deliver In Planet's presence and related activities around COP31, Davos, Zurich and San Francisco Climate Week.
• Begin planning London Climate Action Week 2027 and ensure it is ready for a smooth handover.
• Work directly with prospective buyers, partners and senior external stakeholders across the carbon removal and agriculture sectors.
• Build and deliver targeted demand-generation campaigns that support buyer engagement, lead generation and commercial pipeline growth.
• Take hands-on ownership of Hub Spot, including lifecycle stages, contact and company data, buyer profiles, campaigns and reporting.
• Maintain and improve In Planet's existing lead-activation playbook.
• Track marketing's contribution to the commercial pipeline and take accountability for agreed pipeline targets.
• Maintain a consistent publishing rhythm across insights, case studies, Linked In and newsletters.
• Translate scientific, agricultural, technical and regulatory information into clear and engaging content without compromising accuracy or nuance.
• Ensure that In Planet's climate communications are precise, credible and avoid overclaiming.
• Support press communications and manage media relations, coordinating effectively with journalists, agencies and relevant internal stakeholders.
• Oversee and complete the remaining phases of In Planet's website rebuild.
• Manage the marketing budget and make pragmatic decisions about resources and priorities.
• You can be a Rock-Star if you have
• 7+ years of B2B marketing experience, including at least two years leading a marketing function or team.
• At least two years of experience line-managing and developing a team of three or more individuals.
• Proven experience producing senior-level, highly curated events.
• Experience working directly with corporate buyers, partners and senior external stakeholders.
• Hands-on experience with Hub Spot, including lifecycle stages, contact and company data, buyer profiles, campaigns and reporting.
• Experience building and delivering lead-generation and demand-generation campaigns.
• A strong understanding of how marketing contributes to commercial pipeline growth, with experience working towards pipeline targets.
• Experience setting, managing and reporting against quarterly OKRs.
• Excellent English-language writing and editing skills.
• The ability to turn complex scientific, agricultural, technical or regulatory information into clear and engaging content.
• Working knowledge of press communications and media relations.
• An understanding of the importance of accuracy and avoiding overclaiming in corporate communications.
• Experience managing marketing budgets and making practical trade-offs.
• Experience working in a fast-moving international organisation across multiple teams and time zones.
• Key Qualities
• You are confident acting as the most senior marketing professional in the room and making decisions independently.
• You combine strategic thinking with a willingness to remain closely involved in execution.
• You are commercially minded, performance-driven and motivated by measurable results.
• You are highly organised and pragmatic and able to keep several workstreams moving at once.
• You are comfortable working autonomously, navigating imperfect information and making quick decisions.
• You provide clear direction and constructive support to team members.
• You are a strong communicator and comfortable working directly with senior internal and external stakeholders.
• You are collaborative, adaptable and motivated by the opportunity to work across agriculture, science and climate.
• You are careful and precise when communicating scientific and impact-related claims.
• Bonus Points (But Not Essential)
• You have professional working proficiency in Portuguese — this would be a significant advantage.
• You have experience marketing solutions within agriculture, agtech, food systems, soil science or a related sector.
• You have experience within climate, carbon markets or carbon dioxide removal.
• You are familiar with durable carbon removals, MRV or carbon credits.
• Laptop to fuel your productivity
• Compensation expectations and our comp philosophy are openly discussed in the first interview with the goal of managing expectations fairly
• 15 days leave (calculated for the 6 months contract)
• The opportunity to be autonomous, make a huge difference, and belong to a vision.
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