Senior Biotech Account-Based Marketer

At Inovia Bio, we’re tearing down the outdated, bloated systems that slow drug development to a crawl. The biopharma world is choked by inefficiency, and we’re here to deliver a wake-up call with cutting-edge technology and relentless innovation. As a Senior Account-Based Marketer, you’ll be the spearhead of our mission to connect with the most forward-thinking biopharma companies and show them why Inovia Bio is the partner they can’t live without.

Inovia Bio is a TechBio startup based in London & Dubai, shaking up the drug development landscape. We combine proprietary technology platforms with unmatched expertise to supercharge our partners’ programmes. We’re the ally every drug developer dreams of—and the disruptor that keeps CROs up at night.

The Senior Account-Based Marketer at Inovia Bio doesn’t just send emails or churn out generic campaigns. You’re a strategist, a storyteller, and a data wizard who knows how to target high-value accounts with surgical precision. You live for the thrill of turning prospects into partners and believe that marketing in biotech demands as much innovation as the science itself.

• You’re done with spray-and-pray marketing that wastes everyone’s time.
• You’ll design and execute account-based marketing campaigns that zero in on key biopharma decision-makers.
• You’ll work with our commercial, tech and medical teams to craft hyper-personalized strategies that resonate with each target account.

• You don’t just use HubSpot—you make it sing.
• You’ll leverage HubSpot to build, automate, and optimize ABM campaigns, from lead scoring to nurture workflows.
• You’ll dive into analytics to measure campaign impact and iterate faster than our competitors can blink.

• You see opportunities to connect where others see barriers.
• You’ll collaborate with our biopharma partners to understand their pain points and position Inovia’s solutions as the answer.
• You’ll work alongside our tech and medical teams to translate complex innovations into compelling value propositions.

• You know that biotech isn’t just science—it’s a story.
• You’ll create content—whitepapers, case studies, webinars—that showcases Inovia’s disruptive approach to drug development.
• You’ll tailor messaging to each account, ensuring every touchpoint feels bespoke and undeniable.

• You’re a HubSpot virtuoso.
• You’re certified in HubSpot (Marketing Hub, Sales Hub, or ABM tools) and have hands-on experience building complex workflows, custom reports, and segmented lists.
• You know biotech like the back of your hand.
• You have 3+ years of marketing experience in the biotech or biopharma industry, with a deep understanding of drug development pipelines, regulatory landscapes, and key stakeholders.
• ABM is your superpower.
• You’ve designed and executed ABM campaigns targeting C-suite and senior decision-makers, ideally in biotech or life sciences.
• Data is your co-pilot.
• You’re fluent in marketing analytics—think Google Analytics, HubSpot dashboards, and CRM reporting.
• You’ve tamed messy CRMs.
• You’re comfortable cleaning and organizing account data in HubSpot or similar platforms.
• You know how to write a copy that cuts through the noise.
• You’re a personalization pro.
• You’ve built hyper-targeted campaigns that make each account feel like the only one that matters.
• You stay ahead of the curve.
• You’re plugged into the latest ABM trends, biotech marketing strategies, and HubSpot updates.
• You’ve worked with intent data.
• You’ve used tools like 6sense, Demandbase, or Bombora to identify high-potential accounts.
• You’re not afraid to test and learn.
• You’re comfortable running A/B tests, experimenting with new channels, and iterating based on performance data.
• You translate complexity into clarity.
• You can take Inovia’s tech-heavy value proposition and distill it into messaging that resonates with both scientific and commercial audiences.
• You’ve owned campaigns end-to-end.
• You know when to pivot.
• You’re a content machine.
• You’ve produced or overseen the creation of high-impact assets like whitepapers, blogs, or videos tailored to biotech audiences.
• Impact drives you, not just metrics.

• You’re eligible to work in the UK or the UAE (or willing to relocate to the UAE).
• You’re a master communicator.
• You can boil down a 50-page biotech report into a three-slide pitch that wins hearts and minds.
• You push back with better ideas.
• You’re not afraid to call out a weak strategy and propose a sharper alternative.
• Collaboration is your jam.
• You thrive working with commercial, tech, and medical teams.
• You’re always learning.
• You’re constantly sharpening your ABM skills.
• You hold strong opinions, loosely.
• You bring bold ideas to the table but stay open to feedback and new perspectives.
• In God we trust, all others must bring data.

We’re a high-energy, venture-backed startup delivering game-changing results for our partners. Ready to join the revolution?

• Competitive salary
• Stock options
• Private health insurance
• Hybrid work environment
• Rapid progression opportunities
• Zero political work culture
• Learning budget