Biotech Account-Based Marketer

At Inovia Bio, we’re tearing down the outdated, bloated systems that slow drug development to a crawl. The biopharma world is choked by inefficiency, and we’re here to deliver a wake-up call with cutting-edge technology and relentless innovation.

Inovia Bio is a TechBio startup based in London & Dubai, shaking up the drug development landscape. We combine proprietary technology platforms with unmatched expertise to supercharge our partners’ programmes.

The Senior Account-Based Marketer at Inovia Bio doesn’t just send emails or churn out generic campaigns. You’re a strategist, a storyteller, and a data wizard who knows how to target high-value accounts with surgical precision. You live for the thrill of turning prospects into partners and believe that marketing in biotech demands as much innovation as the science itself.

• You’re done with spray-and-pray marketing that wastes everyone’s time.
• You’ll design and execute account-based marketing campaigns that zero in on key biopharma decision-makers.
• You’ll work with our commercial, tech and medical teams to craft hyper-personalized strategies that resonate with each target account.

• You don’t just use HubSpot—you make it sing.
• You’ll leverage HubSpot to build, automate, and optimize ABM campaigns, from lead scoring to nurture workflows.
• You’ll dive into analytics to measure campaign impact and iterate faster than our competitors can blink.

• You see opportunities to connect where others see barriers.
• You’ll collaborate with our biopharma partners to understand their pain points and position Inovia’s solutions as the answer.
• You’ll work alongside our tech and medical teams to translate complex innovations into compelling value propositions.

• You know that biotech isn’t just science—it’s a story.
• You’ll create content—whitepapers, case studies, webinars—that showcases Inovia’s disruptive approach to drug development.
• You’ll tailor messaging to each account, ensuring every touchpoint feels bespoke and undeniable.

• You’re a HubSpot virtuoso.
• You’re certified in HubSpot (Marketing Hub, Sales Hub, or ABM tools) and have hands-on experience building complex workflows, custom reports, and segmented lists.
• You know biotech like the back of your hand.
• You have 3+ years of marketing experience in the biotech or biopharma industry, with a deep understanding of drug development pipelines, regulatory landscapes, and key stakeholders.
• ABM is your superpower.
• You’ve designed and executed ABM campaigns targeting C-suite and senior decision-makers, ideally in biotech or life sciences.
• Data is your co-pilot.
• You’re fluent in marketing analytics—think Google Analytics, HubSpot dashboards, and CRM reporting.
• You’ve tamed messy CRMs.
• You’re comfortable cleaning and organizing account data in HubSpot or similar platforms.
• You know how to write a copy that cuts through the noise.
• You can craft compelling emails, landing pages, and content that speak directly to biotech leaders.
• You’re a personalization pro.
• You’ve built hyper-targeted campaigns that make each account feel like the only one that matters.
• You stay ahead of the curve.
• You’re plugged into the latest ABM trends, biotech marketing strategies, and HubSpot updates.
• You’ve worked with intent data.
• You’ve used tools like 6sense, Demandbase, or Bombora to identify high-potential accounts.
• You’re not afraid to test and learn.
• You’re comfortable running A/B tests, experimenting with new channels, and iterating based on performance data.
• You translate complexity into clarity.
• You can take Inovia’s tech-heavy value proposition and distill it into messaging that resonates with both scientific and commercial audiences.
• You’ve owned campaigns end-to-end.
• You’ve delivered ABM programs that drive pipeline growth and measurable revenue impact.
• You know when to pivot.
• You can recognize when a campaign isn’t working and propose a new approach.
• You’re a content machine.
• You’ve produced or overseen the creation of high-impact assets tailored to biotech audiences.
• Impact drives you, not just metrics.

• You’re eligible to work in the UK or the UAE (or willing to relocate to the UAE).
• You’re a master communicator.
• You can boil down a 50-page biotech report into a three-slide pitch.
• You push back with better ideas.
• You’re not afraid to call out a weak strategy and propose a sharper alternative.
• Collaboration is your jam.
• You thrive working with commercial, tech, and medical teams.
• You’re always learning.
• You’re constantly sharpening your ABM skills.
• You hold strong opinions, loosely.
• You bring bold ideas to the table but stay open to feedback.
• In God we trust, all others must bring data.

• We’re a high-energy, venture-backed startup delivering game-changing results for our partners.
• Competitive salary.
• Stock options.
• Private health insurance.
• Hybrid work environment.
• Rapid progression opportunities.
• Zero political work culture.
• Learning budget.