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For Companies At a Glance
- Tasks: Drive sales growth by winning new customers and managing key accounts in industrial automation.
- Company: Join Inovance, a global leader in industrial automation with a dynamic UK team.
- Benefits: Flexible home-based work, competitive salary, and opportunities for international travel.
- Why this job: Be the face of innovation in automation and make a real impact on diverse industries.
- Qualifications: 5+ years in technical sales with a degree in Engineering or related field.
- Other info: Collaborative environment with strong support from European teams and excellent career progression.
The predicted salary is between 36000 - 60000 £ per year.
About Inovance
Inovance Technology Europe is the regional hub of Inovance Group, a global industrial automation leader headquartered in Shenzhen, China. With a group revenue exceeding $5bn, we specialize in the research, development, and manufacturing of cutting-edge automation and drive solutions, serving OEMs and end-users across diverse sectors such as Print & Packaging, Machine Tools, Plastics, and Material Handling. Our portfolio spans LV/MV drives, servo systems, PLCs, HMIs, motion control, and robotics. In the UK, we are building a dynamic, locally-focused team that combines deep technical expertise with agile, customer-centric execution—backed by the R&D strength and global supply chain of a technology leader.
Your Mission
To grow Inovance’s UK business by winning new customers, developing key accounts, and driving revenue across our industrial automation portfolio. You will act as the face of Inovance in the UK, owning the commercial relationship from initial engagement through quotation to order closure. The role combines new business development and account management, working closely with Applications Engineering and European sales, technical, and marketing teams to support opportunities and drive growth.
Key Responsibilities
- Develop target accounts and build a strong pipeline to drive revenue growth across key industrial sectors.
- Identify, develop, and manage relationships with key decision makers at OEMs, system integrators, and end users, acting as the primary commercial owner for your accounts.
- Lead the full sales cycle from initial prospecting and opportunity qualification through technical discussion, proposal, negotiation, and order closure.
- Conduct customer discussions to understand application requirements and define appropriate solutions, working with internal technical resources where required.
- Prepare commercial quotations and proposals, coordinating technical input where required, and maintain commercial ownership through order processing, delivery follow-up, and customer communication.
- Act as the primary customer interface for commercial matters, service coordination, and warranty issues, working with Applications Engineering to resolve technical challenges.
- Work closely with European sales, technical, and marketing teams to support opportunities and campaigns, while providing market, customer, and competitive feedback to support business development and product positioning.
This is a hands-on role within a growing UK operation where flexibility, ownership, and close collaboration are essential.
Qualifications
- Bachelor’s degree in Engineering, Automation, Electrical Engineering, or a related technical discipline.
- 5+ years of technical sales, business development, or solutions engineering experience in industrial automation, drives, or motion control.
- Technical appreciation of one or more of:
- Variable speed drives & servo drives
- HMIs, motion control, and automation solutions
- PLC / IEC 61131-3 programming (CODESYS or equivalent)
- Industrial fieldbus
- HVAC and Air Compressor applications
- Printing & Packaging Machinery
- Food & Beverage Processing & Packaging
- Test Rigs & Industrial Test Equipment
Location & Travel
Home-based within the UK, with regular travel to customer sites, periodic visits to the Manchester office, and occasional international travel to European locations and global headquarters in Shenzhen.
Sales Manager - UK employer: INOVANCE
Contact Detail:
INOVANCE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing Inovance’s automation solutions inside out will help you impress during discussions and show you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Sales Manager role. Highlight your achievements in driving revenue and managing key accounts to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining the Inovance team directly.
We think you need these skills to ace Sales Manager - UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in technical sales and business development, especially in industrial automation. We want to see how your skills align with our mission at Inovance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our growth in the UK. Be sure to mention specific experiences that relate to the key responsibilities outlined in the job description.
Showcase Your Achievements: When detailing your work history, focus on your achievements rather than just duties. Share quantifiable results, like sales targets you've met or exceeded. This helps us see your potential impact on our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our dynamic team!
How to prepare for a job interview at INOVANCE
✨Know Your Stuff
Make sure you brush up on your technical knowledge related to industrial automation, drives, and motion control. Familiarise yourself with Inovance's products and how they fit into the market. This will help you answer questions confidently and show that you're genuinely interested in the role.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, especially those that relate to developing key accounts and driving revenue. Have specific examples ready that demonstrate your ability to close deals and manage customer relationships effectively.
✨Understand the Market
Research the sectors Inovance operates in, such as Print & Packaging and Machine Tools. Be prepared to discuss trends and challenges in these industries, and think about how you can contribute to overcoming them. This shows that you’re proactive and have a strategic mindset.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. This could be about the company's growth strategy in the UK or how the sales team collaborates with engineering. Asking questions not only shows your interest but also helps you gauge if the company is the right fit for you.