Digital Marketing Executive in York

Inntravel is a widely respected, leading provider of ‘at your own pace’ self-guided walking, cycling and other activity holidays across Europe. This is an exciting time to take on a role with us as we are benefiting from long-term investment to achieve ambitious growth targets, deliver digital transformation projects and retain our place as market leader in the self-guided walking holiday market. You will be part of our bright future, our mission envisions our holidays serving as catalysts for personal growth, environmental awareness, and fostering meaningful connections with both nature and people. Join us on our journey, creating extraordinary travel experiences for all.

We recognise and celebrate that every employee is an individual. Our commitment to a diverse and inclusive workplace is reflected in the range of benefits we offer, with some of the key highlights being:

• Enjoy 50% discount off of Inntravel holidays and across our sister brands
• Additional annual leave when you choose to swap a plane for a train
• Career pathing and continuous development opportunities
• Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world
• 2 volunteer days each year to give back to what is important to you
• A well-being resource hub, online lunchtime yoga classes, annual Steps challenge, employee assistance programmes, cash back health and dental plan
• Hybrid working
• Enhanced family leave allowances

This is a hybrid role with a minimum of 2 days per week in our Whitwell-on-the-Hill office. Tuesdays and Wednesdays are mandatory office days. Due to the beautiful remote location, access to your own transport is essential. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: £30,000 p.a. Fixed term contract for 12 months.

About the role: The purpose of this role is to own and grow Inntravel’s social media presence, planning and delivering engaging paid and organic campaigns that increase brand awareness, expand our audience and inspire customers to book our holidays. Alongside this, the role will provide support across paid search and SEO initiatives to ensure a joined-up digital marketing approach.

Key responsibilities:

• Own the day-to-day management and performance of Inntravel’s social media channels, ensuring all activity aligns with brand and commercial objectives.
• Plan, create and deliver paid and organic social campaigns across platforms including Facebook, Instagram and other channels when required.
• Develop and manage the monthly social content calendar, working closely with the wider team.
• Monitor, analyse and report on social media performance, sharing insights and recommendations across the business.
• Lead the social media test-and-learn programme, identifying opportunities to optimise creative, audiences and channel performance.
• Use tools such as Meta Business Suite and Ads Manager to manage campaigns, audiences and reporting.
• Monitor competitor and industry activity to identify trends and best practice.
• Grow and nurture Inntravel’s social communities and drive the acquisition of high-quality contacts.
• Work with the wider team to ensure social traffic lands on relevant, high-converting pages.
• Support Senior Digital Manager with PPC and other paid media activity, assisting with campaign implementation, reporting and optimisation.
• Assist with onsite and technical SEO initiatives, including content optimisation, metadata updates and the implementation of SEO recommendations.
• Be a brand ambassador – help to build the profile of the marketing team and using digital channels to create a brand that is understood and loved by customers.
• Be accountable – create campaigns that set and deliver results, on time and budget.
• Set the pace – create positive energy, find ways through blockers and take everyone along with you.
• Help us to make good decisions – with critical thinking and an analytical mindset to translate data into actionable insight; building a rich and relevant understanding of our customer and the market.

Am I the right person? We are looking for your application to demonstrate:

• A collaborative approach, working closely with agencies and colleagues to deliver outstanding campaigns.
• A growth mindset and a passion for building brand awareness and customer engagement.
• Strong analytical skills, with the ability to interpret/translate data into actionable insights.
• Excellent organisational skills and the ability to manage multiple projects effectively.
• A passion for travel and for creating content that resonates with customers.
• Experience managing social media channels and campaigns, with hands-on experience of platforms such as Meta Business Suite and Ads Manager.
• Awareness and understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Experience working with CRMs for building marketing campaigns, audience segments and analysis.

We aim to inspire individual discovery and our values will be close to your heart. Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.