Digital Business Analyst in Swindon

Innovate UK has the following secondment opportunity available for employees of Innovate UK Business Connect. Applications must be submitted by 06-02-2026.

Location: Swindon (Hybrid Working)

Contract: Permanent

Innovate UK recognises the importance of work‑life balance and we will be happy to discuss any requests for flexible working arrangements.

Job Purpose

The role of the Digital Business Analyst will be to support the transition of email comms platforms and to support the organisational change required to manage changes to ways of working. Management of integrated email comms platforms is moving into IT, and so this role is integral to bringing efficiencies and simplicity to the email comms technology strategy at IUK. We particularly welcome female applicants as women are under‑represented within Innovate UK in this type of role.

Key Responsibilities and Accountabilities

• Manage, analyse and review existing email platform tools: Discovery and documentation of existing usage including undertaking a review of current users, email volumes, managed services set‑up, data retention etc., so that planning for migration to Marketing Cloud can proceed.
• Be responsible for configuration and management.
• Understand GDPR, data & compliance requirements for customer data and assess requirements and delivery plans accordingly.
• Become a Marketing Cloud 'super user': Contributing to and shaping the subscriber strategy, building templates for emails, learning the journey planner, troubleshooting access queries, template queries and any ad hoc query as required, becoming familiar with the CRM integration and how to segment and suppress recipients, contributing to preference centre strategy.
• Become the email comms lead for any IUK mailing list without a clear business owner, e.g. KTP, to be sent from Marketing Cloud: Be the point of contact, understand the requirements for change i.e. moving lists onto MC – discover, plan and execute, support with their data needs both in the short‑term as well as for longer‑term data strategy (i.e. CRM integration).
• Discovery around email use across IUK, including Business Growth's use of Gov delivery: Current use, desired new use/process in line with wider strategy objectives, document this, iterate and improve, priorities agreed with line manager.
• Any email comms activity or request as prioritised by the organisation – interpret, own, plan and execute best practice approach.

This is not an exhaustive list and you might be encouraged to undertake any other duties across the wider directorate, commensurate with the Band and level of responsibility of this post, for which the post holder has the key experience and/or training.

Person Specification

Experience & Qualifications:

• Essential: Experience in using, analysing and developing email marketing platforms for digital journeys; experience of Jira and Confluence; experience of CRM platforms and CRM integrations; experience of working with developers, writing specifications and testing work that is delivered.
• Desirable: Experience of Salesforce CRM and Salesforce Marketing Cloud; Salesforce Marketing Cloud Email Specialist certifications; SFMC technical support or consultancy background.

Competencies: All team members demonstrate compatibility with and capability against our Core Competencies such as: Thinking and Problem Solving, Stakeholder management, Communication skills, Influencing, Self‑awareness/self‑management, Strategic awareness, Working with others, Project management. Some of the above competencies will be assessed at interview stage, in addition to the criteria listed in the person specification.

Travel Requirements: Swindon-based: There may be the occasional requirement for national travel.

Equality, Diversity and Inclusion: Innovate UK is a diverse workforce of people. We believe that encouraging these differences and drawing the best from them will build a productive environment in which everyone feels valued, where talents are fully utilised and in which organisational goals are met. Underpinning this is a belief that it is a fundamental right for everyone to be treated equally, with fairness, respect and dignity.

Equal Opportunities: We are an equal opportunities employer, committed to employing any person who meets the criteria for our roles. When undertaking recruitment we may require applicants to undertake certain tests or assessments, some of which will be online and others may be in‑person.

Employee Benefits: We offer a benefits package crafted to provide an excellent work/life balance. This includes 30 days’ annual leave, 10.5 public and privilege days, flexible working hours, an exceptional defined benefit pension scheme, and access to a variety of support networks and discount schemes.

Flexible Working: We understand the importance of work‑life balance, and we are happy to discuss the possibility of flexible working with applicants.

Pre‑Employment Screening: To enable us to hire the very best people we will conduct a comprehensive pre‑employment check on successful applicants as part of the recruitment process. The role holder will be required to have the appropriate level of security screening/vetting required for the role.