Market Specialist, Leisure/MICE segment - Visit Norway in London

Do you want to help position Norway as a worldclass travel destination in the UK and Ireland?

Innovation Norway UK is looking for an interim Market Specialist UK. Innovation Norway is the Norwegian Government's official Trade Promotion Organisation and a key instrument for innovation, business development and technology export. We offer capital and competence to make ideas and companies grow. With offices in Norway and more than 20 countries worldwide, we connect Norwegian companies with international markets and partners.

As a Market Specialist for the Leisure/MICE segment, your role will be to contribute to increased value creation and sustainable growth for the tourism industry in Norway. The successful candidate will facilitate connections between Norwegian tourism providers and British and Irish tour operators and MICE agencies to promote Norway in these markets. Responsibilities include organising local workshops, attending sales meetings and engaging with customers to help Norwegian tourism companies reach international clients more effectively.

Role and responsibilities

Work with colleagues to:

• Plan and execute Leisure and MICE activities for Norway in the UK and Ireland.
• Organise bespoke events, recruit top UK tour operators/MICE agencies, co‑ordinate Norway Workshops in London, World Travel Market/Meeting Show participation, familiarisation trips and UK participation at the Norwegian Travel Workshop and MeetinNorway.
• Follow up recent UK and Irish tour operator/MICE agencies mapping and continually maintain the list of contacts ensuring it is up to date.
• Advise UK and Irish operators on building their Norway portfolio.
• Collaborate with other Scandinavian Tourist Boards in connection with World Travel Market.
• Handle additional tasks as needed.

The following skills are particularly relevant:

• Excellent project management skills and experience in event organisation including budget management.
• A passion for advising customers and seeing them succeed.
• A service‑minded approach.
• Strong interpersonal skill with an ability to persuade stakeholders.
• Self‑starter ability to work independently.

Required qualifications:

• Bachelor’s or Master’s degree or equivalent in tourism, marketing, business or related field.
• Minium three years of relevant experience in marketing and business development.
• Proactive and result‑driven way of working.
• Fluent in written and spoken English (working language).
• Strong organisational and communication skills.
• Proficiency with digital office tools (Teams, SharePoint, CRM, etc.).
• Knowledge of Norwegian or Scandinavian languages and industry networks is beneficial, but not required.

Further questions may be directed to Office Director in London, Hilde Hukkelberg:

Innovation Norway wants employees with different competencies, perspectives, ages, genders, and life experiences. Diversity is important both for our working environment and for the work we are set to do. Innovation Norway may carry out background checks on relevant candidates to verify documents/information and assess security‑related matters. Relevant candidates will receive additional information about this. Furthermore, applicants must be prepared to provide information about any ties to high‑risk countries as part of a security assessment.

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