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- Tasks: Drive SEO and GEO strategies to boost organic growth for our international eCommerce site.
- Company: Join a dynamic team in Peterborough focused on innovative eCommerce solutions.
- Benefits: Competitive pay at ÂŁ35.90/hr, with opportunities for professional growth.
- Why this job: Make a real impact on visibility and traffic while working with cutting-edge SEO tools.
- Qualifications: Experience in eCommerce SEO, GA4, and strong communication skills required.
- Other info: Collaborative environment with a focus on AI-driven search optimisation.
The predicted salary is between 27 - 36 ÂŁ per hour.
Location: Peterborough (in office)
12 Months
ÂŁ35.90/hr Inside IR35
We’re looking for an SEO and GEO Specialist to accelerate organic growth for our international eCommerce storefront. In this role, you’ll own the SEO / GEO strategy end-to-end—driving technical and on-page improvements, suggesting category and product page recommendations, partnering with Marketing and Product to close content gaps and making suggestions on other improvements to the product owner when applicable. Using insights from GA4 and Google Search Console, you’ll identify opportunities, prioritise actions, and deliver measurable gains in visibility and traffic.
What You Will Do
- Search Engine Optimisation
- Own the SEO roadmap for the international store: define initiatives spanning technical SEO, on‑page optimisations, internal linking, and structured data to improve discoverability and conversion paths.
- Run technical SEO audits and lead fixes for crawl/indexation, canonicalisation, pagination, hreflang, and XML sitemaps—protecting crawl budget on a large parts catalog.
- Work with the eCommerce product owner to suggest optimised category (PLP) and product (PDP) templates: titles/meta, headings, content, specs, internal links, and Product/Breadcrumb/FAQ schema to win richer SERP features. This role will also feed requirements into the development backlog where necessary for SEO including issues affecting mobile-optimisation and site speed.
- Collate and interpret data: use GA4, Google Search Console, BrightEdge etc to monitor search terms, landing‑page performance, engagement, and conversions; translate findings into prioritised actions and sharing with stakeholders including marketing and digital.
- Collaborate with Marketing on link‑building initiatives: focus on content marketing and broken‑link outreach, identifying opportunities for internal/external links and suggesting content enhancements to improve off‑page authority.
- Publish monthly SEO performance packs: organic sessions, share of voice/rank movement, indexation coverage, schema validity, and actionable next steps for stakeholders.
- Generative Engine Optimisation
- Optimise content for AI-powered search experiences (e.g., Google AI Overviews, Bing Copilot, ChatGPT Search Mode) by structuring pages for conversational queries and direct answers.
- Implement Generative Engine Optimisation (GEO) techniques: create Q&A-style content, concise summaries, and authoritative insights that AI systems can extract and cite in generated responses.
- Monitor AI search trends and performance: track visibility in AI summaries and answer engines; adjust strategies based on emerging platforms (e.g., Perplexity, Gemini, Claude).
- Stay ahead of generative SEO developments: research evolving AI algorithms and integrate best practices for conversational search optimisation.
What You’ll Bring (Skills & Experience)
- Demonstrable eCommerce SEO and GEO expertise across technical, on‑page, and content systems for large catalogs (PLP/PDP/faceted navigation).
- Fluency with GA4 and Google Search Console; comfortable blending behaviour and query data to drive decisions.
- Experience with schema/structured data (Product, Breadcrumb, FAQ), canonical rules, robots/parameter controls; solid internal‑linking strategy.
- Hands‑on with SEO toolsets (e.g., BrightEdge); strong Excel/Sheets skills for data wrangling.
- Clear, collaborative communication style for partnering with Product, Content, Dev, and distributor stakeholders.
Success Measures
- Organic search engine and AI traffic growth: uplift in qualified sessions and revenue contribution from organic search to the international storefront.
- Visibility & coverage: improved rankings for priority categories/parts; higher % of PDP/PLP successfully indexed and enriched with valid schema.
- Quality & engagement: reduced content gaps (published briefs/FAQs/guides), better engagement on core journeys (PLP → PDP → Cart), and clear, actionable reporting cadence.
Tools & Platforms
- Must have: GA4 experience, Google Search Console
- Nice to have: BrightEdge, experience of Google Ads, Google Analytics Individual Qualification (GAIQ)
Search Engine Optimization Specialist in Cambridge employer: Innova Solutions
Contact Detail:
Innova Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Specialist in Cambridge
✨Tip Number 1
Network like a pro! Reach out to folks in the SEO and eCommerce space on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. This could be a blog where you implement your strategies or a case study of a past project—let your work speak for itself!
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and tools. Be ready to discuss how you've used GA4 or Google Search Console to drive results. We want to see your passion and knowledge shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Search Engine Optimization Specialist in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO and GEO role. Highlight your relevant experience with eCommerce SEO, technical audits, and any tools like GA4 or Google Search Console that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our international eCommerce storefront. Be specific about your past successes and how they relate to the job description.
Showcase Your Data Skills: Since data interpretation is key in this role, make sure to mention your experience with data analysis tools. Share examples of how you've used insights from GA4 or Google Search Console to drive SEO strategies and improve performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Innova Solutions
✨Know Your SEO Stuff
Make sure you brush up on your SEO and GEO knowledge before the interview. Be ready to discuss technical SEO audits, on-page optimisations, and how you’ve used tools like GA4 and Google Search Console in past roles. Show them you’re not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Data Skills
Since this role involves a lot of data interpretation, be prepared to talk about how you've used data to drive decisions in previous jobs. Bring examples of how you’ve monitored search terms and landing-page performance, and how those insights led to actionable improvements. This will demonstrate your analytical mindset.
✨Collaborate Like a Pro
This position requires working closely with various teams, so highlight your collaborative skills. Share examples of how you’ve partnered with marketing or product teams to close content gaps or improve SEO strategies. They’ll want to see that you can communicate clearly and work well with others.
✨Stay Ahead of Trends
The SEO landscape is always changing, especially with AI developments. Be ready to discuss how you keep up with the latest trends and techniques in generative SEO. Mention any recent research or strategies you’ve implemented to optimise for AI-powered search experiences, showing that you’re proactive and forward-thinking.