UK Shopper Marketing Lead: Drive Brand & Shopper Activation

UK Shopper Marketing Lead: Drive Brand & Shopper Activation

Full-Time 51750 - 63250 £ / year (est.) On-site
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At a Glance

  • Tasks: Create impactful shopper marketing plans that connect brands with customers.
  • Company: Join Innocent Limited, a vibrant and innovative company in London.
  • Benefits: Enjoy a competitive salary, flexible working options, and a fun work culture.
  • Other info: Collaborative environment with opportunities for growth and creativity.
  • Why this job: Be at the forefront of brand activation and make a real difference.
  • Qualifications: Experience in marketing and a passion for shopper insights.

The predicted salary is between 51750 - 63250 £ per year.

Innocent Limited in London is seeking a UK Shopper Marketing Manager to sit at the heart of our Marketing team.

You’ll translate our brand and portfolio strategy into smart, insight-led shopper plans that work for our brands, customers and shoppers.

You’ll lead with insights, shape annual plans, manage budgets and collaborate with Sales, Category and Agencies to turn ideas into action, both in-store and online.

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UK Shopper Marketing Lead: Drive Brand & Shopper Activation employer: innocent Limited

At innocent Limited, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Strategic Commercial Manager in London, you'll benefit from a collaborative environment that encourages innovation and professional growth, alongside competitive remuneration and perks. Join us to make a meaningful impact while working with a passionate team dedicated to delivering exceptional value to our customers.

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Contact Details:

innocent Limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land UK Shopper Marketing Lead: Drive Brand & Shopper Activation

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for innocent Limited and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like innocent Limited are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with innocent Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at innocent Limited. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace UK Shopper Marketing Lead: Drive Brand & Shopper Activation

Shopper Marketing
Brand Strategy
Insight Analysis
Budget Management
Collaboration
Project Management
In-Store Activation

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit innocent Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of innocent Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about innocent Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at innocent Limited

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at innocent Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At innocent Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.