At a Glance
- Tasks: Shape and deliver innovative shopper marketing strategies for our brand across various channels.
- Company: Join innocent, a leading drinks company committed to sustainability and diversity.
- Benefits: Enjoy a competitive salary, private healthcare, birthday off, and free smoothies!
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on how shoppers experience our brand in-store and online.
- Qualifications: Experience in shopper marketing within FMCG and strong understanding of shopper behaviour.
The predicted salary is between 57000 - 66000 £ per year.
Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies.
We started back in 1999 and since then we’ve gone from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies with around 1,000 people (and the B Corp seal of approval).
It’s nice to be able to say things like that but we’re not patting ourselves on the back just yet.
We want to show everyone that it’s possible to be a successful business while looking after people and the planet too, so we’re trying to get better in pretty much every way.
And that’s where this job comes in.
The salary for this role is £57,000 to £66,000 gross per year on a full-time basis, depending on relevant experience and skills.
How innocent shows up when someone is deciding what to buy really matters.
Whether that’s in a supermarket aisle, online or somewhere in between, we want the experience to feel unmistakably innocent and help people choose our drinks.
That’s where you come in.
As our UK Shopper Marketing Manager, you’ll sit at the heart of our UK Marketing team, working closely with Sales, Category and our customer teams.
You’ll turn our brand and portfolio strategy into smart, insight-led shopper plans that work for our brands, our customers and, most importantly, shoppers.
You’ll help shape our approach to shopper marketing across different channels and customers, bringing together strategic thinking and brilliant execution to keep raising the standard of how innocent shows up at the point of purchase.
- You’ll be
- Shaping and delivering our UK shopper marketing strategy, using shopper insight to connect our brand, portfolio and commercial ambitions.
- Bringing the shopper perspective into our annual planning, translating brand priorities into clear channel, customer and activation plans.
- Spotting the occasions, barriers and opportunities that could unlock growth, and turning those insights into action.
- Setting a high bar for how innocent shows up at the point of purchase, both in-store and online.
- Turning our brand plans into distinctive shopper activation, tailored to different channels and customers.
- Working closely with Sales and Category to create customer plans that balance what’s right for our brand, shoppers and customers.
- Managing and prioritising our shopper marketing budget, using data and insight to understand what’s working and where we can do better.
- Working with our shopper marketing team, agencies and partners to turn good thinking into great execution.
- You’ll have
- Strong experience in shopper, customer or trade marketing within fast-moving consumer goods (FMCG), alongside a good understanding of the UK grocery landscape.
- A sharp understanding of shopper behaviour and the path to purchase, across physical and digital environments.
- The ability to turn brand and commercial priorities into effective shopper, channel and customer plans.
- Strong commercial judgement and an understanding of how shopper investment can support brand, customer and business growth.
- A knack for turning data, insight and complexity into clear recommendations and compelling plans.
- Strong communication and influencing skills, with a collaborative approach and the confidence to bring different teams along with you.
- You’ll get
- The opportunity to have a real say in how innocent shows up across UK shops and online, from the first idea through to what shoppers actually see.
- A role that gives you plenty of room to think strategically, while staying close enough to the work to make things happen.
- To work closely with Marketing, Sales, Category, Finance, Supply and our customer teams, giving you a broad view of how decisions get made across the UK business.
- The chance to deepen your understanding of shopper behaviour and turn insight into activation across different retailers, channels and occasions.
- Space to bring in fresh thinking, test new ideas and challenge how we’ve done things before when there’s a better way.
- The satisfaction of seeing your thinking come to life in the real world, from a customer plan on a screen to something a shopper actually sees in front of them.
We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to.
There are plenty of opportunities to have a go at something new or take things further.
In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday.
And yes, you get free smoothies.
We also know that not all our drinkers come from the same background, or think the same – so why should we?
At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive.
When we hire, we want all the juice, bits, and pulp that make you who you are.
#J-18808-Ljbffr
Shopper Marketing Manager London en-GB employer: innocent Limited
At innocent Limited, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Strategic Commercial Manager in London, you'll benefit from a collaborative environment that encourages innovation and professional growth, alongside competitive remuneration and perks. Join us to make a meaningful impact while working with a passionate team dedicated to delivering exceptional value to our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager London en-GB
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for innocent Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like innocent Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with innocent Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at innocent Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager London en-GB
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit innocent Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of innocent Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about innocent Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at innocent Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at innocent Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At innocent Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
