At a Glance
- Tasks: Drive consumer insights to shape marketing strategies and enhance product success.
- Company: Join innocent, a leading drinks company committed to sustainability and innovation.
- Benefits: Competitive salary, private healthcare, birthday off, and free smoothies!
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by putting consumer insights at the heart of decision-making.
- Qualifications: Experience in FMCG, data analysis, and strong communication skills required.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Here at innocent, we're on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then weâve gone from selling a few smoothies at a music festival to becoming one of Europeâs biggest drinks companies with around 1,000 people (and the B Corp seal of approval). Itâs nice to be able to say things like that but weâre not patting ourselves on the back just yet. We want to show everyone that itâs possible to be a successful business while looking after people and the planet too, so weâre trying to get better in pretty much every way. And thatâs where this job comes in.
Youâll be someone special who can help guarantee the success of our short-, mid- and long-term plans of the UK&I markets and of your Europe-wide segment(s) responsibilities, ensuring that the plans are created with the consumer, shopper, commercial and market landscape in mind. If you get a buzz from keeping the consumer at the heart of our plans while being grounded in the shopper and commercial realities that we operate in, this could be the role for you.
As a Consumer & Market Insights Manager (Expert level, fixed-term to cover parental leave for around 13 months), youâll be working closely with marketing and commercial leadership teams to make sure that the findings and insights are incorporated into the upcoming plans. Youâll build strong cross-functional relationships across your priority segment(s) as well as across the wider UK & Ireland team.
You will be comfortable with detailed data analysis, stepping back to see the big picture, and using it to build a compelling story. Youâll also be ensuring that the key activities in market are landing strongly with consumers and shoppers and that we are creating the maximum ROI vs our competitors.
Using existing data, tools and developing new ad hoc research to answer key business questions from marketing and commercial teams and provide recommendations in line with the strategy, youâll be helping the business make better data-based decisions with the consumer at the heart.
What youâll have:
- Excellent understanding of the FMCG industry dynamics in the UK (and in other markets would be a bonus), including market trends, consumer behaviour, distribution channels, competitive landscape, and you can work with large amounts of data to understand trends, correlations and analyses.
- Excellent understanding of qualitative and quantitative research tools and methodologies and can design quantitative questionnaires and qualitative discussion guides.
- Very good communication skills and ability to present complex data in a simple and powerful way through clear storytelling.
- The ability to manipulate and analyse large sets of data to get to the 'why' and 'so what'.
- Solid experience with Nielsen/IRI databases and Kantar panel data.
- Skill in working effectively with cross-functional teams, building partnerships, and navigating organisational dynamics.
- Organisational, time management, prioritisation and multi-tasking skills, with a high level of attention to detail â so nothing is left behind on that busy 'to do' list.
- Confidence in responding to challenges from internal and external stakeholders.
- Tenacity in getting time with internal and external stakeholders and getting your points of view and recommendations heard.
Youâll get:
- The chance to work in a highly collaborative, responsible, knowledgeable and supportive team that plays a pivotal role in bringing true insights into our plans.
- The opportunity to make a real impact.
- Accountability to help lead the insights agenda in your segment(s) and markets.
- Great experience in a fast-moving environment.
- The opportunity to put consumer and market insights at the heart of decision-making.
- The chance to partner strategically across the business.
We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyoneâs career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.
In exchange for helping us do business in the right way, youâll get a solid rewards package that includes a salary, private healthcare, a targetâbased bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.
We also know that not all our drinkers come from the same background, or think the same â so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.
Even if you donât think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring. Probably best to get your skates on though, as we might close this early if we get loads of applications.
Consumer and Market Insights Expert (13 Month FTC) London en-GB employer: innocent Limited
Contact Detail:
innocent Limited Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Consumer and Market Insights Expert (13 Month FTC) London en-GB
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at innocent or similar companies. A friendly chat can open doors and give you insights that might just help you land that interview.
â¨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into innocent's mission and values. Show us how your skills align with making it easier for everyone to get more fruit and veg into their bodies.
â¨Tip Number 3
Practice your storytelling skills! We love data, but we also want to hear the story behind it. Be ready to explain how your insights can drive decisions and impact the business positively.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows us youâre genuinely interested in being part of the innocent family.
We think you need these skills to ace Consumer and Market Insights Expert (13 Month FTC) London en-GB
Some tips for your application đŤĄ
Know Your Stuff: Before you start writing, make sure you understand the FMCG industry and the role inside out. This will help you tailor your application to show how your experience aligns with what we're looking for.
Tell Your Story: Use clear storytelling to present your experiences and insights. We want to see how you've used data to drive decisions and how you can bring that to our team.
Be Authentic: Donât be afraid to let your personality shine through in your application. We value diversity and want to know what makes you unique and how you can contribute to our mission.
Apply Through Our Website: Make sure to submit your application through our website. Itâs the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at innocent Limited
â¨Know Your FMCG Stuff
Make sure you brush up on your understanding of the FMCG industry dynamics, especially in the UK. Be ready to discuss market trends, consumer behaviour, and how they relate to innocent's mission. This will show that you're not just interested in the role but also in the companyâs vision.
â¨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared with examples of how you've used data to drive insights in previous roles. Familiarise yourself with Nielsen/IRI databases and Kantar panel data, as being able to speak confidently about these tools will set you apart.
â¨Craft Your Storytelling Skills
Youâll need to present complex data in a simple way, so practice telling a compelling story with data. Think of a few examples where youâve successfully communicated insights to stakeholders and how it impacted decision-making. This will demonstrate your ability to make data relatable.
â¨Build Cross-Functional Relationships
Highlight your experience working with cross-functional teams. Prepare to discuss how you've navigated organisational dynamics in the past and built partnerships. This will show that you can collaborate effectively, which is crucial for this role at innocent.