Brand & Communication Lead (9-months FTC) London en-GB

Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we’ve gone from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies with around 1,000 people (and the B Corp seal of approval). It’s nice to be able to say things like that but we’re not patting ourselves on the back just yet. We want to show everyone that it’s possible to be a successful business while looking after people and the planet too, so we’re trying to get better in pretty much every way. And that’s where this job comes in.

Our European Communications & Digital Lead is responsible for shaping how our brand shows up across Europe. You’ll lead the development and delivery of our communications and digital strategy, ensuring campaigns land brilliantly across markets, platforms and channels. Working at the heart of the European brand team, you’ll oversee major multi-market campaigns, drive social and digital excellence, and partner closely with regional teams to bring our brand to life in locally relevant ways.

What you’ll do:

• Lead the development and delivery of our European brand communications and campaign strategy.
• Oversee large-scale multi-market campaigns, ensuring strong creative execution and impact across platforms that resonate natively and locally.
• Drive excellence across our digital and social channels, with a strong understanding of how different platforms play distinct roles.
• Work closely with our European Media Lead to shape and optimise paid media strategy and campaign performance.
• Partner with local markets, understanding and delivering against consumer needs, sharing best practice and insights across regions.
• Bring measurement and performance of comms to the forefront, proving the value of our investments.
• Lead and develop a team delivering brand communications and digital activity across Europe.
• Bring structure, clarity and collaboration across markets and functions.

You’ll have:

• Experience developing brand campaigns in FMCG or other consumer product-led brands.
• Led communications strategy across multiple markets, not just local execution.
• Strong knowledge of social-first marketing, particularly Instagram and TikTok.
• Strong team leadership and the ability to build strong relationships across markets.
• Comfortable working in a matrix environment and solving complex challenges.
• Combines strategic thinking with a hands-on approach to making great work happen.

You’ll get:

• The opportunity to shape our brand communications across Europe.
• A chance to lead large, creative campaigns across multiple markets.
• A collaborative, purpose-led culture with talented teams across Europe.

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further. In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary, private health care, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies. We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are. Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring. Probably best to get your skates on though, as we might close this early if we get loads of applications.