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- Tasks: Lead brand campaigns and drive growth for a top UK brand.
- Company: Join a purpose-led company that values creativity and collaboration.
- Benefits: Flexible working, ownership of projects, and a chance to make an impact.
- Why this job: Be part of a dynamic team shaping one of the UK's most loved brands.
- Qualifications: Experience in UK brand marketing, ideally in FMCG or food & drink.
- Other info: Collaborative culture with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced and commercially minded Senior Brand Manager to lead the local execution of brand and campaign activity across the UK. You’ll turn insight into action, bring campaigns and innovation to life in-market, and work closely with cross-functional teams to drive brand growth and performance.
This role is hands-on, collaborative and impact-focused — ideal for someone who thrives on making things happen, delivering great work, and connecting brand activity to real business outcomes.
You’ll be:
- Experienced in leading UK brand and campaign execution, ideally within FMCG or food & drink.
- Confident using consumer insight and performance data to shape campaigns and drive commercial impact.
- Comfortable working across digital, social and integrated marketing channels.
- A strong collaborator who thrives in a matrix environment and enjoys working cross-functionally.
- Organised, proactive and delivery-focused, with a strong sense of ownership.
- Comfortable navigating ambiguity and adapting plans when needed.
You’ll be able to:
- Lead the local execution of brand and campaign plans aligned to business and brand priorities.
- Translate consumer and category insights into compelling UK campaigns that build brand meaning and drive growth.
- Partner with creative, media and external agencies to deliver strong campaigns that resonate with consumers and build the brand.
- Own local 360 campaign delivery across paid, owned and earned channels.
- Lead UK NPD and renovation launches in partnership with R&D, category and sales teams.
- Track and optimise campaign performance, linking activity to volume, value and NR outcomes.
- Manage brand investment budgets and DMEs with strong financial discipline.
- Work closely with sales, RGM and finance to ensure brand plans support commercial objectives.
What You’ll Do:
- Deliver best-in-class UK brand campaigns and activations.
- Bring external inspiration and best practice into the business.
- Use data, insight and learning to continuously improve effectiveness.
- Work collaboratively with RGM, finance, category, sales, central brand teams, consumer insights, R&D and agency partners.
- Play an active role in shaping a strong, inclusive and high-performing marketing culture.
What We’re Looking For:
- Proven experience in UK brand marketing, ideally within FMCG or food & drink.
- Strong commercial acumen with the ability to link brand activity to business performance.
- Experience leading integrated campaigns and launches end to end.
- Confident stakeholder management skills across marketing, commercial and agency teams.
- A digital-aware, insight-led marketer with high attention to detail.
What You’ll Get:
- The opportunity to have real ownership and impact on one of the UK’s most loved brands.
- A collaborative, purpose-led culture that values creativity, ownership and doing the right thing.
- The chance to work closely with talented teams across marketing, commercial and innovation.
- A London-based role with flexible working (typically 2–3 days in the office).
Senior Brand Manager, UK (FTC) employer: Innocent Drinks
Contact Detail:
Innocent Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, UK (FTC)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show us you’re not just interested in the role, but also passionate about the brand and its impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the job description. We want to hear how you can turn insights into action and drive brand growth.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show us you’re genuinely interested in the position.
We think you need these skills to ace Senior Brand Manager, UK (FTC)
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. Share specific examples of how you've successfully executed campaigns in the past, especially in the FMCG or food & drink sectors. We want to see that you live and breathe brand strategy!
Be Data-Driven: Make sure to highlight your experience with consumer insights and performance data. We love candidates who can turn numbers into actionable strategies. Include any metrics or results from previous campaigns to back up your claims — it shows us you know how to drive commercial impact!
Collaborate Like a Pro: Since this role involves working closely with various teams, emphasise your collaborative skills. Share stories about how you've partnered with creative, media, or external agencies to deliver successful campaigns. We’re all about teamwork here at StudySmarter, so show us you can play well with others!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Senior Brand Manager role. Mention how your skills align with our needs and why you’re excited about the opportunity. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Innocent Drinks
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand what makes it tick in the UK market, especially within the FMCG or food & drink sectors. This knowledge will help you demonstrate your passion and insight during the conversation.
✨Showcase Your Data Savvy
Be prepared to discuss how you've used consumer insights and performance data in past roles. Bring examples of how you've shaped campaigns based on this information. This will highlight your commercial acumen and ability to drive brand growth through informed decision-making.
✨Emphasise Collaboration Skills
Since the role requires working across various teams, share specific instances where you've successfully collaborated with cross-functional teams. Highlight your experience in managing stakeholders and how you’ve navigated challenges in a matrix environment to achieve campaign success.
✨Prepare for Ambiguity
Expect questions about how you handle uncertainty and adapt plans when needed. Share examples from your past where you've thrived in ambiguous situations, showcasing your proactive approach and strong sense of ownership in delivering results.
