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For Companies At a Glance
- Tasks: Lead brand campaigns and drive growth for a top UK brand.
- Company: Join a purpose-driven company that values creativity and collaboration.
- Benefits: Flexible working, ownership of projects, and a chance to make an impact.
- Why this job: Be part of a dynamic team shaping the future of a beloved brand.
- Qualifications: Experience in UK brand marketing, especially in FMCG or food & drink.
- Other info: Work in a vibrant London office with talented teams and great career opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced and commercially minded Senior Brand Manager to lead the local execution of brand and campaign activity across the UK. You will turn insight into action, bring campaigns and innovation to life in-market, and work closely with cross-functional teams to drive brand growth and performance.
This role is hands-on, collaborative and impact-focused — ideal for someone who thrives on making things happen, delivering great work, and connecting brand activity to real business outcomes.
You will be:
- Experienced in leading UK brand and campaign execution, ideally within FMCG or food & drink.
- Confident using consumer insight and performance data to shape campaigns and drive commercial impact.
- Comfortable working across digital, social and integrated marketing channels.
- A strong collaborator who thrives in a matrix environment and enjoys working cross-functionally.
- Organised, proactive and delivery-focused, with a strong sense of ownership.
- Comfortable navigating ambiguity and adapting plans when needed.
You will be able to:
- Lead the local execution of brand and campaign plans aligned to business and brand priorities.
- Translate consumer and category insights into compelling UK campaigns that build brand meaning and drive growth.
- Partner with creative, media and external agencies to deliver strong campaigns that resonate with consumers and build the brand.
- Own local 360 campaign delivery across paid, owned and earned channels.
- Lead UK NPD and renovation launches in partnership with R&D, category and sales teams.
- Track and optimise campaign performance, linking activity to volume, value and NR outcomes.
- Manage brand investment budgets and DMEs with strong financial discipline.
- Work closely with sales, RGM and finance to ensure brand plans support commercial objectives.
What You Will Do:
- Deliver best-in-class UK brand campaigns and activations.
- Bring external inspiration and best practice into the business.
- Use data, insight and learning to continuously improve effectiveness.
- Work collaboratively with RGM, finance, category, sales, central brand teams, consumer insights, R&D and agency partners.
- Play an active role in shaping a strong, inclusive and high-performing marketing culture.
What We Are Looking For:
- Proven experience in UK brand marketing, ideally within FMCG or food & drink.
- Strong commercial acumen with the ability to link brand activity to business performance.
- Experience leading integrated campaigns and launches end to end.
- Confident stakeholder management skills across marketing, commercial and agency teams.
- A digital-aware, insight-led marketer with high attention to detail.
You will get:
- The opportunity to have real ownership and impact on one of the UK’s most loved brands.
- A collaborative, purpose-led culture that values creativity, ownership and doing the right thing.
- The chance to work closely with talented teams across marketing, commercial and innovation.
- A London-based role with flexible working (typically 2–3 days in the office).
Senior Brand Manager, UK (FTC) in London employer: Innocent Drinks
Contact Detail:
Innocent Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, UK (FTC) in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to meet potential employers, make sure to showcase your skills and experience confidently. Bring examples of your past work or campaigns you've led. We want to see how you can turn insights into action and drive brand growth!
✨Be Ready for the Unexpected
Interviews can throw curveballs, so stay flexible and adaptable. If they ask you to solve a problem on the spot or discuss a recent campaign, embrace it! Show them you can navigate ambiguity like a champ, just like we do at StudySmarter.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Senior Brand Manager, UK (FTC) in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. Share specific examples of how you've led successful campaigns in the past, especially in the FMCG or food & drink sectors. We want to see your enthusiasm and how it translates into real results!
Be Data-Driven: Make sure to highlight your experience with consumer insights and performance data. We love candidates who can turn numbers into actionable strategies. Use your application to demonstrate how you've used data to shape campaigns and drive commercial impact.
Collaborate Like a Pro: This role is all about teamwork, so don’t forget to mention your collaborative experiences. Talk about how you've worked with cross-functional teams and external agencies to deliver successful campaigns. We’re looking for someone who thrives in a matrix environment, so show us you can play well with others!
Tailor Your Application: Take the time to tailor your application specifically for this role. Use the job description as a guide to align your skills and experiences with what we’re looking for. And remember, applying through our website is the best way to get your foot in the door!
How to prepare for a job interview at Innocent Drinks
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand what makes it tick and how it stands out in the FMCG or food & drink sector. This knowledge will help you connect your experience to their needs.
✨Showcase Your Data Savvy
Be prepared to discuss how you've used consumer insights and performance data in past roles. Bring examples of how your data-driven decisions led to successful campaigns. This will demonstrate your commercial acumen and ability to drive brand growth.
✨Emphasise Collaboration Skills
Since this role involves working cross-functionally, share specific instances where you've successfully collaborated with different teams. Highlight your experience in managing stakeholders and how you navigated challenges in a matrix environment.
✨Prepare for Ambiguity
Think of examples where you've had to adapt plans on the fly. Discuss how you handle uncertainty and make quick decisions to keep projects on track. This will show that you're proactive and can thrive in a dynamic setting.
